Marketing.com.au has been a strong Australian marketing resource since 2011! We have been committed to providing our readers with regular updates on the latest events, news, and resources relating to marketing and advertising in Australia.
In case you missed them, we’ve wrapped up the top ten popular Marketing.com.au articles we had in 2024. Check them out below!
Also, you too can submit your article for Marketing.com.au in 2025!
1. Step By Step Process For Opening Your Own PR Agency
The Public Relations (PR) industry can be very cut-throat, but if you deliver what you promise, you’ll stay afloat in the hard times and continue on a strong development path.
Learn the steps to open your own PR agency.
2. 7 Free Marketing Budget Templates
Do you need to create a budget for your marketing campaigns? Learn to estimate the costs involved in your promotional campaigns for your business and its products or services.
Download all seven free marketing budget templates.
3. 6 Free Marketing Plan Templates
A new year, a new marketing plan? Your marketing plan is vital to achieve your marketing objectives while turning potential leads into actual sales. Check out our collection of marketing plan templates and pick the one that suits your business needs the best.
Start drafting your 2022 marketing plan today.
4. The Pros And Cons of Different Advertising Mediums
With new platforms, mediums, and channels the world of advertising is constantly evolving! With so many possibilities available, it can be overwhelming to pick the best advertising medium. Learn about what will help you achieve your goals, connect with your target audience, and fit within your marketing budget.
Here are some popular advertising mediums and their pros and cons.
5. 7 Practical Strategies To Promote Your Hospitality Business
Hospitality can be a demanding and competitive space! These types of businesses can face numerous challenges when it comes to sustaining growth and profitability. Though with effective marketing efforts for visibility and reputation management can attract more customers.
Here are our tips to promote your hospitality business.
6. 10 Great Examples Of Social Media Reputation Management
Social media can be a great channel for marketing. However, you may encounter some challenging situations. These can range from responding to customer requests with an exceptionally fast response time to handling negative feedback and reviews in the public space.
We’ve collected 10 examples of social media reputation management to learn from.
7. 9 Killer Excel Templates For Marketers
Spreadsheets are a powerful tool! However, marketers may not think to put them to use, make your calculations easier by using these Excel templates designed specifically for advertisers and marketers.
Here is a great Excel templates for marketers compilation to get you started.
8. The Power Of Digital PR For Australian Businesses
Here in Australia, Digital PR is relatively unheard of. This is unfortunate, as Digital PR can drive great results for Australian businesses, from increasing organic rankings to driving brand awareness.
Learn how to get started in Digital PR today.
9. What Is The “Helpful Content” Update According To Google?
What is the Helpful Content Update (HCU)? Why was HCU put in place? What are the HCU best practices? And how to write content that ranks on Google now and in the long run?
You can learn all about the Helpful Content Update (HCU).
10. What Is A Sitemap & How To Submit It To Search Engines
If you’re just getting started with SEO you might have heard the term “sitemap” and be wondering what a sitemap or an xml.sitemap is and why they are important for Search Engine Optimisation.
Learn how to submit your sitemap to ensure SEO efforts have maximum impact.
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Pamela Alison Meagher
Pamela's industry leadership includes mentoring for the Australian Marketing Institute and Swinburne University. In addition, she has contributed as an SEO Meetup Organiser, Australian Marketing Institute Award Judge, and Australian Web Awards Judge.
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