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Social Media’s Role During COVID-19

September 30, 2020 By Himanshu Rauthan

Social Media's Role In Businesses Amidst COVID-19

More than half a year has passed since COVID-19 emerged and spread across the world. Social distancing and lockdowns help in dealing with the COVID-19 pandemic, however, as a result, people have limited physical social interactions. During this time, social media platforms such as Facebook, Instagram, Twitter, Whatsapp, etc.have played an important role in maintaining… READ MORE

How to Increase Your Facebook Video Reach

May 2, 2017 By Sophia Beirne

Facebook Live

Video is all the rage right now in content marketing. And with a good reason. According to YouTube, mobile video consumption rises by a smashing 100% every single year. When featured in email marking campaign, a video leads to 200-300% increase in click-through rate, and when included on a landing page a video will convert… READ MORE

Developing Competitive Advantage Through Customer Service

January 11, 2017 By Lana Hawkins

Developing Competitive Advantage Through Customer Service

Some businessmen claim that customer service makes all the difference in the business arena. Others are not so convinced and argue that it has lost the power to make or break a business. They think it is high time to rewrite the textbook and that competitive advantage as we knew it no longer exists. It’s… READ MORE

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