The days of text-based ads are over. Now it’s all about visuals. If your ads are not visually appealing and engaging, no one will click on them. Hubspot’s report shows that ads with images are the most popular type of content to increase traffic and CTR. Now there may be some questions on your mind…. READ MORE
Can I Register A Trade Mark For A Hashtag?
The hashtag has become an instantly recognisable symbol for organising, categorising and discovering digital content that relates to a specific topic. What Is A Hashtag? First introduced in 2007, hashtags are now an integral part of the internet lexicon and are widely used on a variety of platforms including Twitter, Instagram, Facebook, Pinterest, Google+ and… READ MORE
Marketing.com.au’s Top 10 Articles in 2021
Since our website first launched back in 2011, our team has been committed to providing our marketing readers with regular updates on the latest events, news, and resources relating to marketing and advertising in Australia. We’ve had articles on time management for marketers, reputation management, email marketing mistakes, hospitality marketing essentials, video marketing, marketing internships,… READ MORE
Why Most People Get Business Cards Wrong
What happened last time you handed your business card to someone? Did they politely thank you and slip it into their pocket? If you think that is a successful card, you would be wrong. A successful card gets a very different response. After you hand it to someone they accept it, do a double-take, and… READ MORE
6 Golden Rules of Eye-Catching Packaging Design
A product’s packaging is as important as the item itself. Today’s crowded marketplace brings about a major challenge that begins even before a consumer gets to sample your wares – that of being noticed in the first place. This is where packaging design comes into play. Get it right and your products make that vital… READ MORE