Since our website first launched back in 2011, our team has been committed to providing our marketing readers with regular updates on the latest events, news, and resources relating to marketing and advertising in Australia. We’ve had articles on time management for marketers, reputation management, email marketing mistakes, hospitality marketing essentials, video marketing, marketing internships,… READ MORE
Why most people get business cards wrong
What happened last time you handed your business card to someone? Did they politely thank you and slip it into their pocket? If you think that is a successful card, you would be wrong. A successful card gets a very different response. After you hand it to someone they accept it, do a double-take, and… READ MORE
6 Golden Rules of Eye-Catching Packaging Design
A product’s packaging is as important as the item itself. Today’s crowded marketplace brings about a major challenge that begins even before a consumer gets to sample your wares – that of being noticed in the first place. This is where packaging design comes into play. Get it right and your products make that vital… READ MORE