Technology and digital infrastructure play a pivotal role in putting businesses ahead of their competition. However, with changing trends, the technologies and strategies that were once integral to business operations have now become obsolete. The basic strategy of marketing still remains the same. Entrepreneurs still get powerful messages crafted to attract consumers. But, with advancement… READ MORE
Australian Digital Marketing Podcasts To Listen To
Podcasts are a resourceful way to level-up on your digital marketing skills. You can listen on your commute, doing housework, or even while you’re gaming. The podcast space of digital marketing, search engine optimisation, content writing, social media and tech news is packed with professionals willing to knowledge share their expertise. But which ones should… READ MORE
3 Reasons You Should Never Forget the Bigger Picture in Digital Marketing
There are so many aspects of digital marketing, including SEO, social media, email, retargeting, web development – the list goes on. With so many components, businesses often focus on digital marketing incrementally, rather than looking at the bigger picture or working towards a wider marketing strategy. When marketers fail to focus on big-picture questions about… READ MORE
Search Marketing Professionals 2018
Want to be at the top of the Search Marketing industry in Australia? For one day only, we’re bringing some of the best from around Australia and overseas to share the latest trends, tools and industry insights at Search Marketing Professionals. Join us on Tuesday 5th of June at The Honey Bar in South Melbourne… READ MORE
Search Marketing Professionals Melbourne
As a new contributor to Marketing.com.au, myself and a few of the team are helping with an upcoming event in Melbourne, keeping the cost minimal, and quality high, the ticket price is $10. The event details are as follows: No matter where you are in your career as a search professional or however your own… READ MORE
Is Your Business Digitally Smart?
Technology has revolutionised business practices on many fronts whether it’s production, packaging, delivery or services. If developments such as the Internet of Things are anything to go by, a lot more is still in store. This growth has also led to a change in how businesses approach their marketing and communications. To succeed as a… READ MORE
Big Digital 2018 – Adelaide
Big Digital is one of Australia’s most exciting digital marketing conferences and it returns to Adelaide in 2018 with a fantastic line up of world class speakers. Day 1 is the Workshop and Day 2 and 3 are the main conference with two streams. Learn about all aspects of search engine optimisation (SEO), paid search… READ MORE
Where Are Small Businesses Spending Their Marketing Dollar in 2017?
As marketing budgets continued to rise throughout 2016, reaching up to 12% of company revenue, the outlook for marketing agencies and those wanting to enter into the online marketing world looks bright. According to the 2016-2017 CMO Spend Survey by Gartner, Larger corporations (those with over $5 billion revenue) are spending over 13% of their… READ MORE
Ways to Reach a Customer Base That Isn’t Necessarily Internet Savvy
The Internet is not going to go away; that is a fact and one that some of your customers may struggle with, but how many times have you listened to a member of the younger generation and feel as though they are speaking another language? It can be like this for consumers who prefer to… READ MORE
Do Digital and Marketing Agencies Need to Rebrand in Order to Survive?
Since the first spammy backlink was placed on some poor unsuspecting forum about organic gardening and weight loss, SEO and marketing agencies have suffered a bad rap, and rightly so. First from Bloggers, then from more traditional marketing outfits who were perhaps a wee bit jealous, followed by search engines who were made to look… READ MORE