You might have an SEO plan in place but does it include local SEO? If not, it’s time to wake up and smell the coffee. Mastering local SEO in 2019 is more critical than ever and it will help to ensure your business stands out amongst your competitors. Allow us to explain. Why Local SEO?… READ MORE
5 Important SEO Trends That Will Help You Stay Ahead in 2019 & Beyond
2018 was an intense year in the world of search engine optimisation. We saw major algorithmic changes that left a large part of the industry scratching their heads. From the Mobile-First Indexing roll out in March to the “Medic” Core Update in August, it was a year full of changes and trends. For those that… READ MORE
Google Analytics Concepts for Better Web Performance
Before data enters a Google Analytics account, you need to know how it actually gets tracked and there are different methods of doing this. For example, internet marketing services providers install tracking code directly into the website. They also using Google Tag Manager or WordPress plugins in a website for tracking purposes. Whichever method you… READ MORE
How to Avoid Providing a Poor Website User Experience
The importance of having a website that is easy to use, looks professional, and drives traffic and sales, cannot be underestimated. Nowadays, a business’ online presence is critical to their overall success. However, the Internet is still littered with web design and development flaws. Is your business guilty of any? Read on to discover some… READ MORE
How to Perform a Local SEO Audit All by Yourself
‘Local SEO’ is one of the most widely used phrases when people speak about handling the online presence of any local business. The focus on local SEO has increased exponentially in the past few years, mostly owing to one significant shift in user search behaviour – the usage of “near me” searches: We’ll get to… READ MORE
The Essentials of Hospitality Marketing
In the hospitality industry, your online presence is your most valuable marketing asset. When done correctly, your digital activity will help your venue to find new customers and promote repeat business. In order to effectively market your business in the digital space, follow these 7 essential tips for hospitality marketing. 1. Identify Your Target Audience… READ MORE
How Can Social Media Content Help SEO Positioning
There are many types of digital marketing which all are connected. Whether you want to do PPC or SEO, but you cannot forget other forms of digital marketing. Every digital marketing practice is connected with another. All you have to do create the right balance so you can start getting the fruits of your labour…. READ MORE
Popular SEO Strategies You Should Be Using in 2018
What Is an SEO Strategy? An SEO strategy is a guideline or plan, usually long term, in which SEO is mapped out in steps to improve organic visibility, by increasing your all-important key phrases and boosting organic search traffic. With the right SEO strategy in place, a business can expect an increase in both users… READ MORE
How to Prepare Your Website for Google’s Mobile Mandate
Mobile optimisation is no longer a choice. Here’s how you can prepare your website for Google’s Mobile Mandate. What Is Mobile First Indexing? Mobile first indexing means that Google uses the mobile version of your website as the starting point for determining rankings. Previously, a website’s desktop experience was considered the primary version of a… READ MORE
The Basics Around “on-page” SEO
SEO is constantly evolving with continual algorithm updates, ever evolving techniques and a whole load of dark magic that no-one understands… at least, that’s what you’re told. In reality, SEO is something that can be actioned by just about anyone, especially at a basic level, which allows you to have a crack and see how… READ MORE