2018 has ended and a brand-new year 2019 just arrived. Aren’t we excited for the new resolutions and new beginnings? Like new trends of everything, 2019’s SEO trends have made a remarkable entry. Google certainly changes all year round and so does the search engine optimisation. Thus, it is pretty much sure that we’ve some… READ MORE
Why You Need to Be Concerned about the Drop in Click Through Rates
Click Through Rates (or CTR) have historically been an indicator of the quality of the results that are displayed in the search engine results page. The calculation of a click through rate is the percentage of search results clicked divided by those that were displayed to the user (aka impressions). For instance, if a searcher… READ MORE
10 Effective Ways to Use On-page Optimisation
There’s no hiding away from the fact that almost all customers use search engines to research for the products and services they need. As this is the case, marketers and brands benefit significantly when its SEO campaign is in top-notch. There are two key facets to define your brand success in the long run: off-page… READ MORE
Local SEO Guide for Growing Your Business
You might have an SEO plan in place but does it include local SEO? If not, it’s time to wake up and smell the coffee. Mastering local SEO in 2019 is more critical than ever and it will help to ensure your business stands out amongst your competitors. Allow us to explain. Why Local SEO?… READ MORE
5 Important SEO Trends That Will Help You Stay Ahead in 2019 & Beyond
2018 was an intense year in the world of search engine optimisation. We saw major algorithmic changes that left a large part of the industry scratching their heads. From the Mobile-First Indexing roll out in March to the “Medic” Core Update in August, it was a year full of changes and trends. For those that… READ MORE
Google Analytics Concepts for Better Web Performance
Before data enters a Google Analytics account, you need to know how it actually gets tracked and there are different methods of doing this. For example, internet marketing services providers install tracking code directly into the website. They also using Google Tag Manager or WordPress plugins in a website for tracking purposes. Whichever method you… READ MORE
How to Avoid Providing a Poor Website User Experience
The importance of having a website that is easy to use, looks professional, and drives traffic and sales, cannot be underestimated. Nowadays, a business’ online presence is critical to their overall success. However, the Internet is still littered with web design and development flaws. Is your business guilty of any? Read on to discover some… READ MORE
How to Perform a Local SEO Audit All by Yourself
‘Local SEO’ is one of the most widely used phrases when people speak about handling the online presence of any local business. The focus on local SEO has increased exponentially in the past few years, mostly owing to one significant shift in user search behaviour – the usage of “near me” searches: We’ll get to… READ MORE
The Essentials of Hospitality Marketing
In the hospitality industry, your online presence is your most valuable marketing asset. When done correctly, your digital activity will help your venue to find new customers and promote repeat business. In order to effectively market your business in the digital space, follow these 7 essential tips for hospitality marketing. 1. Identify Your Target Audience… READ MORE
How Can Social Media Content Help SEO Positioning
There are many types of digital marketing which all are connected. Whether you want to do PPC or SEO, but you cannot forget other forms of digital marketing. Every digital marketing practice is connected with another. All you have to do create the right balance so you can start getting the fruits of your labour…. READ MORE