There’s now 6 million Australians on Linkedin. Few are using it to its full potential. Very few have figured out how this platform can be used effectively for marketing (to find new business) or for their careers (to boost their online reputation.) In this one day Linkedin training course we’ll teach you how. This is… READ MORE
Top Tips to Boost Instagram Video Views
Did you know that Instagram and video marketing are the best ways to take your brand visibility to the next level? It will improve your online presence, enhance customer loyalty, and fan following in no time. In today’s competitive business environment, only text-based marketing copy will not do you much good. Even if it does,… READ MORE
Search & Social: Fundamentals of Social Media and SEO
In our Search & Social: Fundamentals workshop, Reeva will teach you the key SEO essentials to give you the confidence to tackle your own SEO. Carma will show you how to optimise and manage your Social Media accounts and measure your results so you know exactly what’s working. SEO with Reeva What Is SEO Keyword… READ MORE
3 Reasons You Should Never Forget the Bigger Picture in Digital Marketing
There are so many aspects of digital marketing, including SEO, social media, email, retargeting, web development – the list goes on. With so many components, businesses often focus on digital marketing incrementally, rather than looking at the bigger picture or working towards a wider marketing strategy. When marketers fail to focus on big-picture questions about… READ MORE
How to Create a Social Media Marketing Plan like a Pro
If you have to choose a digital platform to market your business, what will it be and why? While many people are no expert in marketing, one of the most probable response you’ll hear is that social media sites are your best bet. Why? It is because everyone knows that a massive number of internet… READ MORE
Are You Prepared for the Biggest Social Media Trends in 2019?
Any social media user will probably know by now that unless you put some content online, either business-wise or for personal reasons – you simply don’t exist. Went on a beautiful holiday? It can’t be true unless you Instagram it. Did you get engaged? It’s not official unless you change your status on Facebook. Exploring… READ MORE
How eCommerce Stores Can Prepare Themselves for the Holiday Season
Social media for e-commerce is always tricky because trends and active practice are ever changing in a span of time. What’s important is that every business owner is ready to always look for improvements and capitalise it in his or her store’s social media marketing. As the Christmas season is fast approaching, marketing needs to… READ MORE
How to Plan a Content Strategy for Your eCommerce Business
A robust content strategy needs to be at the core of every ecommerce brand’s digital marketing initiatives. According to a CMI study, 75% of B2C marketers have found their strategy to be the most crucial factor in the success of their content marketing. Yet, only 38% of marketers have a clearly documented content strategy. So,… READ MORE
How You Can Combine Your PR and SEO Strategies
Gone are the days when you had a separate team for public relations (PR) and SEO, working in isolation. While your PR team was busy securing coverage in magazines, newspapers and TV channels, SEO was all about stuffing content with keywords. However, the recent times has seen a huge transformation in the digital landscape, and… READ MORE
8 Tactics to Increase Engagement on Your Business Facebook Page
Facebook engagement is getting increasingly challenging. With over 70 million businesses worldwide using Facebook Pages and 20 million communicating using Facebook Messenger, Facebook has become the norm of consumer and business engagement. Unlike slow conventional marketing, Facebook is a mechanism for instantaneous connection with customers and audiences, allowing a more tailored and specialised form of… READ MORE