The hashtag has become an instantly recognisable symbol for organising, categorising and discovering digital content that relates to a specific topic. What Is A Hashtag? First introduced in 2007, hashtags are now an integral part of the internet lexicon and are widely used on a variety of platforms including Twitter, Instagram, Facebook, Pinterest, Google+ and… READ MORE
6 Finance Industry Marketing Techniques
The internet is rife with questionable information – and there’s no shortage of it in the finance industry. When it comes to turning leads into finance customers, cold leads are often wary of putting in an application for finance when they’re confronted with a lot of marketing fluff but little reliable information. In fact, this… READ MORE
Social Media’s Role During COVID-19
More than half a year has passed since COVID-19 emerged and spread across the world. Social distancing and lockdowns help in dealing with the COVID-19 pandemic, however, as a result, people have limited physical social interactions. During this time, social media platforms such as Facebook, Instagram, Twitter, Whatsapp, etc.have played an important role in maintaining… READ MORE
10 Tips To Optimise Facebook Ads That Really Work
Are you hoping to increase returns from your existing Facebook Ads? To get more revenue out of your Facebook ads, you need to make sure that the ads are being delivered to the right audience. Here are some of the best Facebook marketing tips to optimise your ads and get better conversions. Tips To Optimise… READ MORE
Hootsuite Connection
A Virtual Event. But Not As You Know It. World-renowned speakers. Live classes. Fireside chats. 1:1 networking. AMAs. q&as. Demos. Live music. Partner booths. Take-home resources. Trivia. Product sneaks. Swag. Surprises. And more! Participate, collaborate, and reimagine customer engagement at a virtual event unlike any other. Join us to reimagine the future of customer engagement… READ MORE
2nd Annual Social Media WA Summit
Developing an agile and audience-centric social media strategy to drive engagement and keep up with accelerated change. Given the pace of change across social media – what got you where you are today, won’t get you where you want to go with your social media strategy throughout 2020 and beyond. As habits and platforms continue… READ MORE
8 Powerful Social Media Marketing Strategies for Your Small Business
It’s all the rage now and everyone swears by its ability to generate traffic to your brand, but what is social media marketing? The definition is actually pretty straight forward: social media marketing is the use of social media platforms (Instagram, Twitter, Facebook, LinkedIn, Pinterest, Snapchat, etc.) to connect with your audience in order to… READ MORE
5 Ways to Increase Visibility and Engagement for Your Online Brand
Currently, all brands need to have an online presence. People purchase what they can remember. The impressions brands create keeps them active in their customers’ minds. The distinct efforts brands make usually establish them within the market and maintain them within a great position to compete with the other brands. Therefore brand visibility is significantly… READ MORE
Social Media for Gov
The Social Media in Government Conference is a unique event that will explore some of the most exciting case studies and innovative strategies to maximise social media success. With powerful keynote presentations and panel discussions from Australia’s leading Social Media professionals, this event will address the most significant challenges being faced today and uncover the… READ MORE
Social Media Spotlight
Social Media Spotlight – Wednesday 20 November Sydney | 5.30pm – 8.30pm Social media is constantly changing and how businesses and marketers leverage these platforms will continue to evolve. In November we shine the spotlight on social media and dissect the latest changes to this channel and what they mean to marketers. At this event,… READ MORE