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Visual Identity as an Important Part of Any Marketing Strategy

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The visual aspect of any marketing strategy and campaign has always been essential. Nowadays, with the increased use of technology, by both the customers and marketers, the visual identity became more important than ever. Whether it’s about promoting a brand, product or a service, a visual identity is what truly captures the attention of customers… READ MORE

5 Must Have Strategies for eCommerce Businesses in the Digital Age

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The Internet is “just a fad!” That was the general public perception way back when we were getting acquainted with it. Fast forward approximately 20 years and almost everything runs through the Internet. People-to-people, people-to-machines and even machines-to-machines; this holistic concept is popularly known as the Internet Of Things (IOT). Along with people, countless companies… READ MORE

The Power of Event Marketing and Its Impact on Brand Experience

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For the business of today, staying relevant is a constant battle. Digital technology has provided consumers with a thousand and one distractions and a hundred different ways to engage with them. To capture the imagination, you have to be striking and innovative. You have to give customers something that they’ve never experienced before. Or, you… READ MORE

5 Tips for Content Marketing Success

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Content marketing is blogs, social media, diversified content such as videos, webinars, eBooks etc. you use as part of your marketing campaign. Content marketing success depends on how effectively you use these to boost your business. Done right, you or your brand will be an expert within the industry. Your followers will increase, so does… READ MORE

Four Simple Steps to Market Your Small Business for Free

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Ask any new business owner that’s just starting out what the most difficult part of their business is and they’ll probably say marketing. It’s so difficult these days to reach and retain customers. Yes, marketing a new business can be a very time consuming and a costly challenge, but there are many things you can… READ MORE

Online Video Marketing Trends in 2016

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Online videos have taken over 2015-2016 and short video applications such as Vine have continued to dominate the video marketing industry as a key element of most brands’ digital strategy. There has been however, an increasing emphasis on quality when it comes to video production so as brands rush to sustain consumer interaction with valuable… READ MORE

Mumbrella’s Sports Marketing Summit

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Australia has always been a huge sporting country, the media consumption of live sport will always pull huge audiences, something that marketers have always taken advantage of. Mumbrella’s Sports Marketing Summit is a conference discussing the biggest issues facing marketers, broadcasters and agencies working in the areas of marketing through sports. This event will bring… READ MORE

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