Having been born a first-generation Australian with immigrant parents who value good education, I was always pushed to perform the best academically. Against their will for me to study Medicine or Law, I’m currently completing my double bachelor’s degree in Business and Information Technology, majoring in Marketing and Enterprise Systems Development at the University of… READ MORE
5 Lessons to Learn from an Unsuccessful Email Campaign
Email messages are powerful, in fact, even more than other digital channels in terms of making an impact on your marketing efforts. The messaging from your emails are the glue that keep together your whole content marketing strategy. It is where you reach out to everyone, and is still one of the most powerful and… READ MORE
The Essentials of Hospitality Marketing
In the hospitality industry, your online presence is your most valuable marketing asset. When done correctly, your digital activity will help your venue to find new customers and promote repeat business. In order to effectively market your business in the digital space, follow these 7 essential tips for hospitality marketing. 1. Identify Your Target Audience… READ MORE
How Many of These Video Marketing Mistakes Are You Making?
In case you didn’t know, video marketing is super-effective and video’s rise to dominance amongst digital content has continued throughout 2018 with forecasts suggesting that 82% of all internet traffic will be comprised of video by 2021. The time for adopting video is now. However, compared to traditional forms of marketing, video comes with a… READ MORE
The Lasting Impact of a Marketing Internship
Internships are vital in a career path and can cut both ways for prospective marketers in 2018, meaning the interning experience could either be disastrous or career affirming and inspirational. First impressions are everything in this world and if an intern forgets their boss’ name or fails to impress with their work on Day 1,… READ MORE
Importance of Adding Influencers to Your Content Marketing Strategy
If you’re looking to grow your business you first need people to buy your products and trust your brand. You’ll want to create reassurance within your target audience that when purchasing from you, they’ll receive high quality products and a good consumer experience. More often than not, users trek through customer review after customer review,… READ MORE
6 Free Marketing Plan Templates
(And Why Your Business Should Be Using One!) Used correctly, a marketing plan should be the engine that powers, steers and grows the success of your business. A marketing plan is absolutely essential when it comes to mapping out the strategies and tactics that will not only help you grow brand recognition, but make those… READ MORE
Published Content and Branding: Making the Most of Your Expertise
As the case with marketing since its inception, business owners understand that positive branding helps to engage clients and bring in new business leads. Increasing these opportunities is often achieved by traditional marketing tools – such as TV and radio advertising, and more recently social media marketing. However, effective these may prove, an area which… READ MORE
Will IGTV Change the Face of Video Marketing Forever?
IGTV is here and it’s got players like YouTube, Snapchat and Vimeo shaking in their boots. And rightly so, Instagram has shown us time and time again that it is capable of eating its competition: think Snapchat and Instagram stories. What Is IGTV? IGTV will focus on vertical video content up to 60mins long in… READ MORE
Generating High Quality Leads with Knowledge Base Pillar Pages
Every business needs a reliable knowledge base for clients, employees, and customers and an on-going sales generation method. While most enterprises have both separately, it’s possible to combine a knowledge base with lead generation. Doing so isn’t only cost-efficient, it also attracts a steady stream of organic traffic. In inbound marketing (Attract-Convert-Close-Delight), this method is… READ MORE