Digital marketing predictions tend to reach a fever pitch each time a new year rolls around. And while they make for interesting reading, the frustrating part is they also leave a gaping hole when it comes to implementation. There are many, many digital marketing predictions to choose from for 2020. The opportunities are enormous if… READ MORE
8 Powerful Social Media Marketing Strategies for Your Small Business
It’s all the rage now and everyone swears by its ability to generate traffic to your brand, but what is social media marketing? The definition is actually pretty straight forward: social media marketing is the use of social media platforms (Instagram, Twitter, Facebook, LinkedIn, Pinterest, Snapchat, etc.) to connect with your audience in order to… READ MORE
Australian Marketing Conferences and Events – February 2020
We’re into the new decade! It’s time to map out your 2020 networking and professional development opportunities. We’ve collected the latest upcoming marketing conferences, workshops and functions for you to get a head start. Here is February’s Marketing.com.au Australian marketing, advertising and business event round up. If you want to plot out your entire 2020… READ MORE
How To Leverage Quora To Build Thought Leadership And Drive Leads
No matter the size of a company, regardless of which niche it’s in, small businesses share similar goals: they want to establish thought leadership and build leads. While there are lots of ways business owners can accomplish this, a good way to start is by focusing on one platform in particular. Quora can sometimes go… READ MORE
5 Ways to Increase Visibility and Engagement for Your Online Brand
Currently, all brands need to have an online presence. People purchase what they can remember. The impressions brands create keeps them active in their customers’ minds. The distinct efforts brands make usually establish them within the market and maintain them within a great position to compete with the other brands. Therefore brand visibility is significantly… READ MORE
Marketing.com.au’s Top 10 Articles for 2019
Marketing.com.au has been sharing knowledge across social media, video production, email marketing, search engine optimisation and much more over our eight years. We are dedicated to bringing our readers frequent updates on all the latest trends, resources and events in marketing from around Australia. This year we’ve had articles on website traffic, digital marketing mistakes,… READ MORE
How To Build Long-Term Traffic In 3 Major Steps
Ever wonder what you could do to make your website produce twice the amount of clients it does right now? There are over 200 ranking factors you can use to increase the ranking of your website-so where do you begin? The solution to producing long-term traffic is to play the long game and systematically address… READ MORE
How Can A Marketing Team Level Up Sales Growth?
There are no magic wands when it comes to sales and that is why leveling up the sales growth through strategic marketing team optimization needs due diligence. This is the core of this article and one can learn different approaches to harness the marketing team for sales growth. Sales are the tipping point for any… READ MORE
Biggest Digital Marketing Mistakes for 2020
One thing that’s become clear through growing my agency over the last decade is how fast the digital marketing landscape has evolved and continues to do so. The result is that businesses are confused about where to start and under constant pressure to ‘adapt or fail.’ The fact is, no business today can remain competitive… READ MORE
A Complete Guide To Google’s Disavow Tool
Google offers a suite of tools within its Search Console that helps SEOs manage the way Google views and interacts with their site. One of the most useful and controversial tools provided to users over the years has been Google’s Disavow Tool. The Disavow Tool has been the subject of much discussion since its release… READ MORE