The days of text-based ads are over. Now it’s all about visuals. If your ads are not visually appealing and engaging, no one will click on them. Hubspot’s report shows that ads with images are the most popular type of content to increase traffic and CTR. Now there may be some questions on your mind…. READ MORE
Can I Register A Trade Mark For A Hashtag?
The hashtag has become an instantly recognisable symbol for organising, categorising and discovering digital content that relates to a specific topic. What Is A Hashtag? First introduced in 2007, hashtags are now an integral part of the internet lexicon and are widely used on a variety of platforms including Twitter, Instagram, Facebook, Pinterest, Google+ and… READ MORE
The Importance Of Meta Descriptions for SEO
Meta descriptions are an important aspect of SEO. Knowing how to use them can improve the results of your digital marketing efforts, especially if your website already has good SEO content. In this article, you’ll learn why good meta descriptions matter for SEO, and you’ll find useful guidelines to help you write powerful meta descriptions…. READ MORE
8 No Code Tools For Startups
No code tools like Canva and Bubble.io have changed how startups can navigate the costs of marketing. Largely free, some of these tools are designed to help new startups build an online presence and create visibility for their products and services. It’s never been easier to start a business. If you have a great idea,… READ MORE
Strategies To Maximise The Effectiveness Of Backlinks
“Out of sight, out of mind” is a saying which is becoming extremely important in today’s times when people have a short memory span. Therefore, it is of utmost importance to stay alive in the minds of the consumers. To do so, we require link building. What Is Link Building? Link Building can be described… READ MORE
Marketing.com.au’s Top 10 Articles in 2021
Since our website first launched back in 2011, our team has been committed to providing our marketing readers with regular updates on the latest events, news, and resources relating to marketing and advertising in Australia. We’ve had articles on time management for marketers, reputation management, email marketing mistakes, hospitality marketing essentials, video marketing, marketing internships,… READ MORE
5 Kinds of Content that Every Digital Marketing Plan Should Include
When it comes to marketing, content is king. And while blogging should still be at the heart of any business’s digital marketing initiatives, there’s no need to stop there! It’s important to embrace new and emerging marketing trends (as well as the age-old tried and tested ones), to design a unique content strategy that your… READ MORE
Local SEO Google My Business Mistakes
Are you looking to get more visibility on Google? Want to know how to get a better local SEO score? If so, we have a list of the most common mistakes that businesses make and some advice on how to fix them. To get you started in identifying your mistakes, ask yourself the following questions:… READ MORE
7 Tips for Creating an Omnipresent Marketing Strategy
Can your brand make a strong relationship with customers if they don’t see it every other day? In most cases, the answer is no. This is why leading companies follow the phrase out of sight, out of mind religiously. Looking at Coca-Cola’s annual revenue ($37 Billion in 2019), a layman would say they don’t need… READ MORE
Utilising Customer Reviews to Enhance Your SEO
If you’re looking for an easy way to boost your online presence and bolster your digital marketing campaigns, look no further than online customer reviews. Reviews are incredibly important to the way you operate online, helping to build credibility with search engines and turn interested viewers into paying customers. Online reviews are perhaps most important… READ MORE