“Out of sight, out of mind” is a saying which is becoming extremely important in today’s times when people have a short memory span. Therefore, it is of utmost importance to stay alive in the minds of the consumers. To do so, we require link building. What Is Link Building? Link Building can be described… READ MORE
Marketing.com.au’s Top 10 Articles in 2021
Since our website first launched back in 2011, our team has been committed to providing our marketing readers with regular updates on the latest events, news, and resources relating to marketing and advertising in Australia. We’ve had articles on time management for marketers, reputation management, email marketing mistakes, hospitality marketing essentials, video marketing, marketing internships,… READ MORE
5 Kinds of Content that Every Digital Marketing Plan Should Include
When it comes to marketing, content is king. And while blogging should still be at the heart of any business’s digital marketing initiatives, there’s no need to stop there! It’s important to embrace new and emerging marketing trends (as well as the age-old tried and tested ones), to design a unique content strategy that your… READ MORE
Local SEO Google My Business Mistakes
Are you looking to get more visibility on Google? Want to know how to get a better local SEO score? If so, we have a list of the most common mistakes that businesses make and some advice on how to fix them. To get you started in identifying your mistakes, ask yourself the following questions:… READ MORE
7 Tips for Creating an Omnipresent Marketing Strategy
Can your brand make a strong relationship with customers if they don’t see it every other day? In most cases, the answer is no. This is why leading companies follow the phrase out of sight, out of mind religiously. Looking at Coca-Cola’s annual revenue ($37 Billion in 2019), a layman would say they don’t need… READ MORE
Utilising Customer Reviews to Enhance Your SEO
If you’re looking for an easy way to boost your online presence and bolster your digital marketing campaigns, look no further than online customer reviews. Reviews are incredibly important to the way you operate online, helping to build credibility with search engines and turn interested viewers into paying customers. Online reviews are perhaps most important… READ MORE
6 Finance Industry Marketing Techniques
The internet is rife with questionable information – and there’s no shortage of it in the finance industry. When it comes to turning leads into finance customers, cold leads are often wary of putting in an application for finance when they’re confronted with a lot of marketing fluff but little reliable information. In fact, this… READ MORE
5 Actionable Tips To Create Good SEO Content
Creating good SEO content is not as difficult as you might think. It does not involve a strict structure that you have to respect or rules, like inserting a keyword a specific number of times. In fact, some of the best-ranking articles on the internet right now were written by people that have ZERO search… READ MORE
Top 9 Effective Book Promotion Ideas For Authors
Writing a book for the first time? Which segment is your book for? Have you thought out the strategy for putting it across to your readers? How do you propose to put it across bookstores? Surprised! Are you? Strange as it may sound, answering these questions are as important as writing a book or conceiving… READ MORE
How A Lead Magnet Can Help You Grow Your Business
Finding new clients is the key to scaling your business and controlling cash flow issues. The eternal question plaguing all business owners is how to continually get more, good quality leads. Attracting the right prospects to your business isn’t as simple as it once was. Having a strong online presence is important, but in today’s… READ MORE