Can your brand make a strong relationship with customers if they don’t see it every other day? In most cases, the answer is no. This is why leading companies follow the phrase out of sight, out of mind religiously. Looking at Coca-Cola’s annual revenue ($37 Billion in 2019), a layman would say they don’t need… READ MORE
Utilising Customer Reviews to Enhance Your SEO
If you’re looking for an easy way to boost your online presence and bolster your digital marketing campaigns, look no further than online customer reviews. Reviews are incredibly important to the way you operate online, helping to build credibility with search engines and turn interested viewers into paying customers. Online reviews are perhaps most important… READ MORE
6 Finance Industry Marketing Techniques
The internet is rife with questionable information – and there’s no shortage of it in the finance industry. When it comes to turning leads into finance customers, cold leads are often wary of putting in an application for finance when they’re confronted with a lot of marketing fluff but little reliable information. In fact, this… READ MORE
5 Actionable Tips To Create Good SEO Content
Creating good SEO content is not as difficult as you might think. It does not involve a strict structure that you have to respect or rules, like inserting a keyword a specific number of times. In fact, some of the best-ranking articles on the internet right now were written by people that have ZERO search… READ MORE
Top 9 Effective Book Promotion Ideas For Authors
Writing a book for the first time? Which segment is your book for? Have you thought out the strategy for putting it across to your readers? How do you propose to put it across bookstores? Surprised! Are you? Strange as it may sound, answering these questions are as important as writing a book or conceiving… READ MORE
How A Lead Magnet Can Help You Grow Your Business
Finding new clients is the key to scaling your business and controlling cash flow issues. The eternal question plaguing all business owners is how to continually get more, good quality leads. Attracting the right prospects to your business isn’t as simple as it once was. Having a strong online presence is important, but in today’s… READ MORE
Turn Mentions Of Your Brand Into Juice Passing Links
What Is Link Reclamation And Why Should You Do It? Link reclamation is a process of searching the internet for all the mentions of your company that do not link out to your website and asking whoever is responsible for the relevant page if they will provide a link out to you in their mention… READ MORE
How To Start A Copywriting Career
Are you considering a copywriting career? Copywriters are more in demand than ever before. With the growth of the internet, and content marketing in particular, there has never been a better time to get into the industry. I’ve been writing copy online for more than a decade now. A lot has changed, but the principles… READ MORE
Using Social Media For Ecommerce
In this article, we discuss social media for eCommerce. It is not an exaggeration to say that everybody is in social media. There are many social media platforms, Facebook, Instagram, Twitter, LinkedIn, Pinterest, Snapchat, etc., and everybody uses at least one. If you are a business owner, you must capitalize on social media marketing. It… READ MORE
SEO And SEM Strategies For Online Marketers
Search engines are every day ‘lost and found’ of our lives. When it comes to being found, noticed, and appreciated, there is no better medium than topping the search ranking. Come to think about it, approximately over 90% of all the online experiences begin with search engines. You need to know about SEO and SEM…. READ MORE