Podcasts are a resourceful way to level-up on your digital marketing skills. You can listen on your commute, doing housework, or even while you’re gaming. The podcast space of digital marketing, search engine optimisation, content writing, social media and tech news is packed with professionals willing to knowledge share their expertise. But which ones should… READ MORE
Here’s How an eBook Helps Achieve Content Goals
eBooks are the current medium for developing businesses; particularly brand and content development. Content marketing is an incredible way to gain prospective customers by creating content, which is available free of cost to be viewed by masses, and helps establish a relationship between viewers and the business. Audiences are attracted by the content, which should… READ MORE
Content Personalisation and Interactivity as Part of Your Digital Marketing Strategy
Simply creating content is not guaranteed to grab and keep the attention of your readers. Instead, the writer has to create an intangible connection with the audience so they get hooked. One of the best ways to do it is through content personalisation and interactivity. This trend is not only noticeable for blogs but is… READ MORE
Why You Need to Be Concerned about the Drop in Click Through Rates
Click Through Rates (or CTR) have historically been an indicator of the quality of the results that are displayed in the search engine results page. The calculation of a click through rate is the percentage of search results clicked divided by those that were displayed to the user (aka impressions). For instance, if a searcher… READ MORE
Creating Better Brand Consistency with the Help of Your Website Design
Your website is the digital face of your brand. So much of your success, both online and offline, depends not only on how well your website functions, but also on how well it’s able to represent your brand and persuade visitors to do business with you. Ultimately, it all comes down to web design. And… READ MORE
10 Effective Ways to Use On-page Optimisation
There’s no hiding away from the fact that almost all customers use search engines to research for the products and services they need. As this is the case, marketers and brands benefit significantly when its SEO campaign is in top-notch. There are two key facets to define your brand success in the long run: off-page… READ MORE
How to Market Yourself When You’re A “Nobody”
Have you ever seen the kinda-comedy, kinda-romance, kinda-drama movie “Memoirs of an Invisible Man”? Amongst all the classics Chevy Chase has starred in, this one doesn’t rank highly. Yet, if you’re starting out in business, it might capture exactly how you feel. Nobody – and I mean nobody – can see you. But even worse… READ MORE
7 Things Your Blog Readers Want from You
Blogs should be three things: Easy to understand, actionable and human. There are approximately 2 million blog posts written every single day. Not every post makes it to the first page of Google. In fact, most of the blog posts die without even getting a single read. The problem here is most of the posts… READ MORE
How Effective Is Video Content Marketing Really?
Video marketing is not like it used to be. These days, companies are taking it a lot more seriously and so many more are getting on board. Why video, you may ask. Take a browse through the internet and you’ll notice video content pop up at every second click. Besides being an incredibly popular marketing… READ MORE
3 Reasons You Should Never Forget the Bigger Picture in Digital Marketing
There are so many aspects of digital marketing, including SEO, social media, email, retargeting, web development – the list goes on. With so many components, businesses often focus on digital marketing incrementally, rather than looking at the bigger picture or working towards a wider marketing strategy. When marketers fail to focus on big-picture questions about… READ MORE