Search engines are every day ‘lost and found’ of our lives. When it comes to being found, noticed, and appreciated, there is no better medium than topping the search ranking. Come to think about it, approximately over 90% of all the online experiences begin with search engines. You need to know about SEO and SEM…. READ MORE
What Are The Steps Of Video Post-Production?
Writing is fantasizing about what your film will be like. Shooting is reality. And the post-production is recovering the idea you had. – Nicolas Winding Refn The above quote, at least in 2020, is NOT an exaggeration. We are now seeing people rolling out videos from drawing rooms because a third of the world’s population… READ MORE
5 Ways to Make Your Website Load Faster
Regardless of the niche or industry, most businesses nowadays want their website to provide the ultimate user experience. After all, a website that can delight both old and new customers is more likely to perform better compared to the others. As the behaviour of buyers online continues to evolve, the importance of having a fast… READ MORE
How To Ensure Your Content Marketing Strategy Has ROI
Content Marketing Strategy is all the rage these days. Everybody is producing it. You’re being told that it’s important. Essential, even. If you’re not on the content bandwagon, you feel like you’re doing something wrong. With all this content being produced, the big question is – how is it working for you? Is your content… READ MORE
Broad Match Keywords in Google Ads Are A Mistake
How To Select Keywords A broad match keyword is a word or phrase added to Google Ads that will trigger your ad for anything even vaguely related to that keyword. Google Ads tends to add broad match keywords as the default, they show in your account as a keyword without any punctuation (eg leaf blower… READ MORE
Why Webinars Are Essential For Your Business In 2020
Webinars have become a highly effective B2B marketing and sales strategy in 2020. Moreover, ~70% of marketing and sales leaders say that hosting webinars is the best way to generate high-quality leads. Establish Your Brand As An Industry Thought Leader The main reason people want to attend webinars is to learn something new. Webinar attendees… READ MORE
Is Traditional Marketing Dying?
When you start looking for a marketing guide, chances are that you’ll encounter a list of digital marketing methods. Things like PPC, influencer marketing, social media advertising and more have suppressed a lot of traditional marketing methods, which makes a lot of people believe that traditional marketing is obsolete. However, is this really so? Also,… READ MORE
3 Examples Of Innovative Marketing Techniques Used In Australia
Marketing can be like a fine science, and devising innovative marketing strategies that consistently produce quality leads can be a challenge. Especially now that marketing has changed over the last two decades coinciding with the increase in digitalisation. And the new digital age requires new marketing ideas. Your local retail store may not seem like… READ MORE
How User Generated Content Improves SEO, Traffic And Sales
In the world of marketing, where content is king, user generated content (UGC) is above all. According to the stats, nearly 90% of the customers read online reviews before making the final purchase, UGC has become a need of the hour for the brand. It helps in increasing conversion rates and thereby, sales and traffic…. READ MORE
How to Win At Content Marketing in 2020
We have entered a new era of the digital age. Businesses are also evolving from traditional marketing that is losing its impact by becoming effective as less as possible. If you want to become a marketer with forward-thinking, you have to know what a better way is and that is content marketing. Content marketing is… READ MORE