The importance of SEO in today’s global market is clear to everyone. For the marketing department, it is arguably the most important aspect of their job. Not only does SEO help search engine logic to more favourably index our web pages, but it also enhances user experience. A long-term marketing strategy can drive traffic towards… READ MORE
3 Effective Ways to Improve the UX and SEO of Your Website
UX and SEO are all about a happy visitor on your website, through design and content. With the recent algorithms updates, there is no more space for marketers who see UX and SEO as two completely different key aspects of a digital marketing strategy. UX elements can take SEO efforts to another level as they… READ MORE
These 5 Roadblocks Are Killing Your Link Building Outreach Efforts
When it comes to increasing your visibility in search engines, link building is considered a vital cog in the wheel responsible for helping websites achieve higher ranks. In fact, it has become an essential part of most SEO plans because of the juice quality links provide to your website traffic. The reason quality link building… READ MORE
10 SEO Trends You Can No Longer Ignore in 2019
2018 has ended and a brand-new year 2019 just arrived. Aren’t we excited for the new resolutions and new beginnings? Like new trends of everything, 2019’s SEO trends have made a remarkable entry. Google certainly changes all year round and so does the search engine optimisation. Thus, it is pretty much sure that we’ve some… READ MORE
Australian Digital Marketing Podcasts To Listen To
Podcasts are a resourceful way to level-up on your digital marketing skills. You can listen on your commute, doing housework, or even while you’re gaming. The podcast space of digital marketing, search engine optimisation, content writing, social media and tech news is packed with professionals willing to knowledge share their expertise. But which ones should… READ MORE
Why You Need to Be Concerned about the Drop in Click Through Rates
Click Through Rates (or CTR) have historically been an indicator of the quality of the results that are displayed in the search engine results page. The calculation of a click through rate is the percentage of search results clicked divided by those that were displayed to the user (aka impressions). For instance, if a searcher… READ MORE
10 Effective Ways to Use On-page Optimisation
There’s no hiding away from the fact that almost all customers use search engines to research for the products and services they need. As this is the case, marketers and brands benefit significantly when its SEO campaign is in top-notch. There are two key facets to define your brand success in the long run: off-page… READ MORE
Local SEO Guide for Growing Your Business
You might have an SEO plan in place but does it include local SEO? If not, it’s time to wake up and smell the coffee. Mastering local SEO in 2019 is more critical than ever and it will help to ensure your business stands out amongst your competitors. Allow us to explain. Why Local SEO?… READ MORE
5 Important SEO Trends That Will Help You Stay Ahead in 2019 & Beyond
2018 was an intense year in the world of search engine optimisation. We saw major algorithmic changes that left a large part of the industry scratching their heads. From the Mobile-First Indexing roll out in March to the “Medic” Core Update in August, it was a year full of changes and trends. For those that… READ MORE
3 Reasons You Should Never Forget the Bigger Picture in Digital Marketing
There are so many aspects of digital marketing, including SEO, social media, email, retargeting, web development – the list goes on. With so many components, businesses often focus on digital marketing incrementally, rather than looking at the bigger picture or working towards a wider marketing strategy. When marketers fail to focus on big-picture questions about… READ MORE