Can your brand make a strong relationship with customers if they don’t see it every other day? In most cases, the answer is no. This is why leading companies follow the phrase out of sight, out of mind religiously. Looking at Coca-Cola’s annual revenue ($37 Billion in 2019), a layman would say they don’t need… READ MORE
Utilising Customer Reviews to Enhance Your SEO
If you’re looking for an easy way to boost your online presence and bolster your digital marketing campaigns, look no further than online customer reviews. Reviews are incredibly important to the way you operate online, helping to build credibility with search engines and turn interested viewers into paying customers. Online reviews are perhaps most important… READ MORE
How Google December 2020 Core Update Changed The Ways Of SEO For Businesses
The pandemic of Covid-19 had the least effects on Google during the entire 2020. Google made some significant changes to its search algorithm in the year 2020. As a result, Google officially announced a new core update on 3rd December 2020. Furthermore, algorithm updates are supposed to roll out more in the year 2021. The… READ MORE
5 Actionable Tips To Create Good SEO Content
Creating good SEO content is not as difficult as you might think. It does not involve a strict structure that you have to respect or rules, like inserting a keyword a specific number of times. In fact, some of the best-ranking articles on the internet right now were written by people that have ZERO search… READ MORE
Why Are My Local Competitors Outranking Me?
The battle for local customers is fierce and businesses spend millions of dollars to outrank competitors on Google and other search engines. Getting that top spot on Google could be the difference between growing your business and struggling to find your next customer. In this article, we’ll break down some of the most important elements… READ MORE
Turn Mentions Of Your Brand Into Juice Passing Links
What Is Link Reclamation And Why Should You Do It? Link reclamation is a process of searching the internet for all the mentions of your company that do not link out to your website and asking whoever is responsible for the relevant page if they will provide a link out to you in their mention… READ MORE
How A Big Domain Name Can Have A Big Impact In 2021
In September 2012, Google launched an update to its ever changing search algorithm called the EMD update, also known as the “Exact Match Domain” update. Before 2012, if you had a domain name that had an exact match for the search query of a user, look out internet! You had an exponentially better chance of… READ MORE
Beginner SEO Tools
We talk about the digital world being fast-moving but when you get into the nitty-gritty of search engine optimisation (SEO) and algorithms, you soon realise that that’s an understatement! This article covers some beginner SEO Tools. Google changes its algorithm hundreds of times a year with the simple aim of providing people with the most… READ MORE
SEO And SEM Strategies For Online Marketers
Search engines are every day ‘lost and found’ of our lives. When it comes to being found, noticed, and appreciated, there is no better medium than topping the search ranking. Come to think about it, approximately over 90% of all the online experiences begin with search engines. You need to know about SEO and SEM…. READ MORE
What Is Online Reputation Management?
Being a business owner, you work hard and chalk out a proven strategy to match the satisfaction level of your customers. You serve them with top-quality products and services that they are looking for. You assist them with fast and expeditious customer services to solve their every query related to your products and services. So,… READ MORE