As we all know, lead generation is vital for any business sales and marketing strategy. It serves as a backbone to help you gain and maintain high-quality leads hence keeping your sales pipeline full. Effective lead generation is also your way to accelerate and boost your sales because a robust lead generation campaign will eventually… READ MORE
The Importance Of Meta Descriptions for SEO
Meta descriptions are an important aspect of SEO. Knowing how to use them can improve the results of your digital marketing efforts, especially if your website already has good SEO content. In this article, you’ll learn why good meta descriptions matter for SEO, and you’ll find useful guidelines to help you write powerful meta descriptions…. READ MORE
Strategies To Maximise The Effectiveness Of Backlinks
“Out of sight, out of mind” is a saying which is becoming extremely important in today’s times when people have a short memory span. Therefore, it is of utmost importance to stay alive in the minds of the consumers. To do so, we require link building. What Is Link Building? Link Building can be described… READ MORE
Marketing.com.au’s Top 10 Articles in 2021
Since our website first launched back in 2011, our team has been committed to providing our marketing readers with regular updates on the latest events, news, and resources relating to marketing and advertising in Australia. We’ve had articles on time management for marketers, reputation management, email marketing mistakes, hospitality marketing essentials, video marketing, marketing internships,… READ MORE
Local SEO Google My Business Mistakes
Are you looking to get more visibility on Google? Want to know how to get a better local SEO score? If so, we have a list of the most common mistakes that businesses make and some advice on how to fix them. To get you started in identifying your mistakes, ask yourself the following questions:… READ MORE
3 Core Challenges Of Enterprise SEO & How To Overcome Them
Do you want your business to attain recognition and trust with a range of customers regardless of their current purchase intentions? An enterprise SEO strategy understands how to create a strategy that incorporates this expansion and brand awareness through a range of optimisation techniques. It takes a deep dive into your website to identify your… READ MORE
7 Tips for Creating an Omnipresent Marketing Strategy
Can your brand make a strong relationship with customers if they don’t see it every other day? In most cases, the answer is no. This is why leading companies follow the phrase out of sight, out of mind religiously. Looking at Coca-Cola’s annual revenue ($37 Billion in 2019), a layman would say they don’t need… READ MORE
Utilising Customer Reviews to Enhance Your SEO
If you’re looking for an easy way to boost your online presence and bolster your digital marketing campaigns, look no further than online customer reviews. Reviews are incredibly important to the way you operate online, helping to build credibility with search engines and turn interested viewers into paying customers. Online reviews are perhaps most important… READ MORE
How Google December 2020 Core Update Changed The Ways Of SEO For Businesses
The pandemic of Covid-19 had the least effects on Google during the entire 2020. Google made some significant changes to its search algorithm in the year 2020. As a result, Google officially announced a new core update on 3rd December 2020. Furthermore, algorithm updates are supposed to roll out more in the year 2021. The… READ MORE
5 Actionable Tips To Create Good SEO Content
Creating good SEO content is not as difficult as you might think. It does not involve a strict structure that you have to respect or rules, like inserting a keyword a specific number of times. In fact, some of the best-ranking articles on the internet right now were written by people that have ZERO search… READ MORE