Marketing.com.au

Marketing news, events and resources

The Pros and Cons of Different Advertising Mediums

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The advertising landscape is becoming more convoluted than ever. There are so many different advertising mediums and platforms businesses can use to their advantage, such as web, print, social and traditional media, to reach their target audience. With the wide array of options available for businesses to advertise their products and services, they sometimes struggle… READ MORE

Transparency and Honesty with Your SEO and PPC Clients

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When working with clients, it is important to have a healthy level of transparency and honesty in order to achieve high client satisfaction and provide a better understanding of your digital marketing strategy. Here are some pointers on how you can maintain a strong level of transparency and honesty with your SEO and PPC clients:… READ MORE

Where Are Small Businesses Spending Their Marketing Dollar in 2017?

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As marketing budgets continued to rise throughout 2016, reaching up to 12% of company revenue, the outlook for marketing agencies and those wanting to enter into the online marketing world looks bright. According to the 2016-2017 CMO Spend Survey by Gartner, Larger corporations (those with over $5 billion revenue) are spending over 13% of their… READ MORE

How Running a PPC Campaign Can Impress the Socks off Your Boss

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Have you got a manager or CMO that’s not really clued into pay per click advertising? Or perhaps they don’t see the value in investing in this space? Whether you’re currently running PPC campaigns or battling to secure budget and prove its worth, here’s some sure fire winners that will convince any boss they should… READ MORE

Content Strategy Forum 2016

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Have an interest in content strategy? Come and hear from renowned content professionals, marketers, designers, technologists, and strategists including the chance to learn in hands-on workshops.

Chief Marketing Officer Summit

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Over 2 days, the CMO Summit will show you how to improve your data-driven decision-making, foster a diverse and progressive business culture and develop a seamless omnichannel brand experience.

Mumbrella’s Sports Marketing Summit

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Australia has always been a huge sporting country, the media consumption of live sport will always pull huge audiences, something that marketers have always taken advantage of. Mumbrella’s Sports Marketing Summit is a conference discussing the biggest issues facing marketers, broadcasters and agencies working in the areas of marketing through sports. This event will bring… READ MORE

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