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Retargeting Strategies to Win Back Cart Abandoners

April 10, 2025 By Jej Contawe

5 Trends in eCommerce-Marketing-You-Should-Avoid.jpg

Yes, digital consumers can fill their shopping carts to your e-commerce checkout page and end up not making the purchase. Cart abandonment sure is frustrating, but this is a common… READ MORE

Marketing.com.au’s Top 10 Articles in 2024

November 20, 2024 By Pamela Alison Meagher

To pay or not to pay - the Google search conundrum

Marketing.com.au has been a strong Australian marketing resource since 2011! We have been committed to providing our readers with regular updates on the latest events, news, and resources relating to… READ MORE

How To Run A Successful PPC Campaign On A Limited Budget

November 11, 2024 By Hannah Langborne

Top Seven Tips to Boost Your AdWords Campaign

Pay-per-click advertising is one of the most effective ways to generate targeted traffic to your website and build leads. Though many people seem to believe that running a successful PPC… READ MORE

Physical Vs Digital Advertising

August 24, 2024 By Reilly McHugh

Physical Vs Digital Advertising

With digital becoming such a crucial component of brand identity, it’s no wonder that marketers and brand managers can overlook their brand’s physical presence. However, the way a brand looks… READ MORE

How Much Do Billboards Cost In Australia?

August 20, 2024 By Juliann Elliott

How much do billboards cost in Australia?

Billboards are one of the oldest forms of advertising, used by thousands of businesses to attract target audience and attain sales. The big and bold appearance of a billboard can’t… READ MORE

How to Maximise Your Social Media Ads Budget

March 11, 2023 By Jesse Mullins

How to Maximise Your Social Media Ads Budget

Ad spending on social media worldwide was projected to reach US$226.00 billion in 2022 (Source: Statisa). However, as businesses increase their ad budgets, so does the ad spend wastage. According… READ MORE

Marketing Events – September 2022

August 27, 2022 By Pamela Alison Meagher

2022 online marketing events

2022 is moving fast! We’re well into the second half of the year. Here is September’s round-up of marketing and advertising events, conferences and networking meetings. The opportunity to attend… READ MORE

After iOS14: What’s Working Now In Ecommerce Campaigns

October 15, 2021 By Jo McKee

After iOS14: What's working now in ecommerce campaigns

Ecommerce campaigns floundered across the board (and the planet) after Apple’s iOS14 update took effect in April. Standard best-practice structure failed, with media buyers quietly asking each other in industry… READ MORE

Programmatic Pioneers Summits

October 9, 2021 By marketing.com.au

Programmatic Pioneers is the only summit bringing together 300+ programmatic marketing & media executives from Asia’s leading advertisers. You’ll get action-packed stories, disruptive strategies, strategic conversations, and connections with top… READ MORE

6 Effective Tips For Facebook Ad Campaigns

June 16, 2021 By Jonathan Gorham

Effective Tips For Facebook Ad Campaigns

With more than 2.7 billion users per month, Facebook is a haven for brands looking to thrive on social media. Because here is the thing about the social media platform:… READ MORE

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