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Biggest Digital Marketing Mistakes for 2020

December 5, 2019 By Adam Rowles

Digital marketing mistakes in 2020

One thing that’s become clear through growing my agency over the last decade is how fast the digital marketing landscape has evolved and continues to do so. The result is that businesses are confused about where to start and under constant pressure to ‘adapt or fail.’ The fact is, no business today can remain competitive… READ MORE

The 10 best ways to reward your referrals

November 9, 2019 By Adam Reynolds

Best ways to reward your referrals

Just like reducing recruitment costs, understanding how to efficiently reward referrals is an essential element of any business operation. Whether the business is large or small, referrals form a large portion of how new leads are generated. But how should those referrals be rewarded? Here are ten of the best ways to reward those who… READ MORE

Modern Marketing Summit

October 10, 2019 By marketing.com.au

Get ready to hear the best brand and agency marketers discussing the hottest industry topics – all on one stage and all focused on programmatic. In a single day, MMS Sydney will change the way you think about modern marketing and programmatic innovations while uncovering new trends, technologies, and case studies to propel your strategy… READ MORE

Australian Marketing Conferences and Events – October 2019

September 28, 2019 By Pamela Alison Meagher

Monthly Australian marketing events

Christmas is nearly here! Add some great upcoming marketing conferences and events to your schedule before it’s too late. Here’s October’s Marketing.com.au Australian marketing, business and advertising event round up. We also have our dedicated Australian Marketing Conferences and Events Calendar, where we’ll list other events as soon as we find them. If there’s an… READ MORE

How Medical Practitioners Can Boost Website Traffic and Gain Attention in a Global Market

August 22, 2019 By Emma Woodward

How local medical practitioners can boost website traffic

The healthcare industry has traditionally been slower in taking advantage of online marketing opportunities than other industries with a less location-based mentality. Healthcare businesses may focus more heavily on local advertising because most people want to find a local GP, dentist or pharmacy (although they may be more willing to travel when visiting a specialist)…. READ MORE

Prioritising Your Digital Signage to Get the Most Out of Your Business

August 15, 2019 By Aaron Papandroulakis

Prioritising Your Digital Signage to Get the Most Out of Your Business

Towards the start or end of the financial year, it’s the time to sit down and work out marketing and advertising budgets for the year going forward. If you’ve always put your money into the same marketing and advertising streams, and you’re always getting the same results, maybe it’s time to look at a new… READ MORE

Programmatic Summit 2019

March 7, 2019 By Marketing.com.au Team

Programmatic Summit, the region’s leading programmatic advertising conference, takes place on 7th March 2019 at the ICC Sydney. It’s the largest gathering of ANZ’s programmatic industry. Topics will cover all aspects of programmatic advertising and the summit will provide insights into how this fast moving industry is evolving. It’s a must-attend event for both buy… READ MORE

The 7 Primary Benefits of Display Advertising

December 3, 2018 By Nital Shah

Display advertising benefits

Display advertising is an excellent yet often overlooked tool in the arsenal of a digital marketer. With PPC and Search advertising becoming increasingly saturated, display advertising has emerged as an efficient and cost-effective way to promote your products. Display ads offer laser targeting and re-targeting options, ensuring that you get the maximum value for your… READ MORE

How eCommerce Stores Can Prepare Themselves for the Holiday Season

November 14, 2018 By Violet Smith

Ecommerce website marketing for holidays

Social media for e-commerce is always tricky because trends and active practice are ever changing in a span of time. What’s important is that every business owner is ready to always look for improvements and capitalise it in his or her store’s social media marketing. As the Christmas season is fast approaching, marketing needs to… READ MORE

What Is Remarketing in Google Ads?

October 23, 2018 By Reeva Cutting

Google Ads Remarketing

Remarketing in Google Ads (previously known as Google AdWords) is one of the most powerful paid tools you can use for your business. If you’re paying for Google Ads already, you should definitely be running a remarketing campaign. Often called retargeting, remarketing is a way to get in front of people who have already visited… READ MORE

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