Ad spending on social media worldwide was projected to reach US$226.00 billion in 2022 (Source: Statisa). However, as businesses increase their ad budgets, so does the ad spend wastage. According… READ MORE
Marketing Events – September 2022
2022 is moving fast! We’re well into the second half of the year. Here is September’s round-up of marketing and advertising events, conferences and networking meetings. The opportunity to attend… READ MORE
Physical Vs Digital Advertising
With digital becoming such a crucial component of brand identity, it’s no wonder that marketers and brand managers can overlook their brand’s physical presence. However, the way a brand looks… READ MORE
How Much Do Billboards Cost In Australia?
Billboards are one of the oldest forms of advertising, used by thousands of businesses to attract target audience and attain sales. The big and bold appearance of a billboard can’t… READ MORE
After iOS14: What’s Working Now In Ecommerce Campaigns
Ecommerce campaigns floundered across the board (and the planet) after Apple’s iOS14 update took effect in April. Standard best-practice structure failed, with media buyers quietly asking each other in industry… READ MORE
Programmatic Pioneers Summits
Programmatic Pioneers is the only summit bringing together 300+ programmatic marketing & media executives from Asia’s leading advertisers. You’ll get action-packed stories, disruptive strategies, strategic conversations, and connections with top… READ MORE
6 Effective Tips For Facebook Ad Campaigns
With more than 2.7 billion users per month, Facebook is a haven for brands looking to thrive on social media. Because here is the thing about the social media platform:… READ MORE
What Marketers Need To Know About Google’s New Privacy-Focused Strategy
Following recent controversies in 2020, Google has announced plans to create a privacy-focused web, which is equally non-invasive of user history and supports the work of advertisers and publishers. Most… READ MORE
Biggest Digital Marketing Mistakes for 2020
One thing that’s become clear through growing my agency over the last decade is how fast the digital marketing landscape has evolved and continues to do so. The result is… READ MORE
The 10 best ways to reward your referrals
Just like reducing recruitment costs, understanding how to efficiently reward referrals is an essential element of any business operation. Whether the business is large or small, referrals form a large… READ MORE