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The 7 Primary Benefits of Display Advertising

December 3, 2018 By Nital Shah

Display advertising benefits

Display advertising is an excellent yet often overlooked tool in the arsenal of a digital marketer. With PPC and Search advertising becoming increasingly saturated, display advertising has emerged as an efficient and cost-effective way to promote your products. Display ads offer laser targeting and re-targeting options, ensuring that you get the maximum value for your… READ MORE

How eCommerce Stores Can Prepare Themselves for the Holiday Season

November 14, 2018 By Violet Smith

Ecommerce website marketing for holidays

Social media for e-commerce is always tricky because trends and active practice are ever changing in a span of time. What’s important is that every business owner is ready to always look for improvements and capitalise it in his or her store’s social media marketing. As the Christmas season is fast approaching, marketing needs to… READ MORE

What Is Remarketing in Google Ads?

October 23, 2018 By Reeva Cutting

Google Ads Remarketing

Remarketing in Google Ads (previously known as Google AdWords) is one of the most powerful paid tools you can use for your business. If you’re paying for Google Ads already, you should definitely be running a remarketing campaign. Often called retargeting, remarketing is a way to get in front of people who have already visited… READ MORE

5 High-ROI Marketing Ideas To Promote Your Product On Facebook

September 25, 2018 By Violet Smith

Facebook marketing ads

A holistic marketing strategy and platform has ensured the income of many brands from their products and kept their audiences updated every single day. Social media has established its credibility in the field of marketing for a particular business’ brand. Notably, Facebook became an on-demand strategy. Many providers will claim that they will use Facebook… READ MORE

The Pros and Cons of Different Advertising Mediums

August 14, 2018 By Maria Estrada

advertising platforms

The advertising landscape is becoming more convoluted than ever. There are so many different advertising mediums and platforms businesses can use to their advantage, such as web, print, social and traditional media, to reach their target audience. With the wide array of options available for businesses to advertise their products and services, they sometimes struggle… READ MORE

Transparency and Honesty with Your SEO and PPC Clients

August 28, 2017 By Raymond Tang

mountains keeping it real overlay

When working with clients, it is important to have a healthy level of transparency and honesty in order to achieve high client satisfaction and provide a better understanding of your digital marketing strategy. Here are some pointers on how you can maintain a strong level of transparency and honesty with your SEO and PPC clients:… READ MORE

Where Are Small Businesses Spending Their Marketing Dollar in 2017?

May 15, 2017 By David Trounce

Small Business Marketing Spend in 2017

As marketing budgets continued to rise throughout 2016, reaching up to 12% of company revenue, the outlook for marketing agencies and those wanting to enter into the online marketing world looks bright. According to the 2016-2017 CMO Spend Survey by Gartner, Larger corporations (those with over $5 billion revenue) are spending over 13% of their… READ MORE

How Running a PPC Campaign Can Impress the Socks off Your Boss

January 25, 2017 By Roy Dopaishi

Pay Per Click PPC

Have you got a manager or CMO that’s not really clued into pay per click advertising? Or perhaps they don’t see the value in investing in this space? Whether you’re currently running PPC campaigns or battling to secure budget and prove its worth, here’s some sure fire winners that will convince any boss they should… READ MORE

Analytics Conference & Masterclass by Loves Data – Melbourne

October 27, 2016 By Marketing.com.au Team

Learn the latest in digital advertising, digital analytics and optimisation directly from expert speakers from Google, Uber, LinkedIn, Loves Data, Krux, Web Analytics Demystified, and more!

Analytics Conference & Masterclass by Loves Data – Sydney

October 25, 2016 By Marketing.com.au Team

Learn the latest in digital advertising, digital analytics and optimisation directly from expert speakers from Google, Uber, LinkedIn, Loves Data, Krux, Web Analytics Demystified, and more!

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