There are so many aspects of digital marketing, including SEO, social media, email, retargeting, web development – the list goes on. With so many components, businesses often focus on digital marketing incrementally, rather than looking at the bigger picture or working towards a wider marketing strategy. When marketers fail to focus on big-picture questions about… READ MORE
How to Perform Market Research and Create a Solid Brand from the Get-Go
When the majority of people hear the word “brand”, they instantly associate it with a logo. However, creating a strong brand involves so much more than that and it takes a lot of work, research and dedication. Put simply, the quality of your brand closely determines whether your target audience will decide to do business… READ MORE
How to Use Web Design for Brand Recognition and Impact
How successful is your corporate branding strategy? To find out, look no further than the “New vs. Returning” statistic in your website’s analytics software. On average, return visits account for about 25-50 percent of a website’s total traffic. Does that figure surprise you? If your website’s engagement statistics such as the bounce rate and average… READ MORE
4 Ways to Use Social Media to Amplify Your Branding and Marketing Efforts
Those who were active during the early days of SEO in Sydney will remember how easy it was to optimise a page for a particular keyword or phrase. Stuffing content with keywords was an effective way to influence what search engines thought you should rank for. This combined with an aggressive backlink campaign was all… READ MORE
Visual Identity as an Important Part of Any Marketing Strategy
The visual aspect of any marketing strategy and campaign has always been essential. Nowadays, with the increased use of technology, by both the customers and marketers, the visual identity became more important than ever. Whether it’s about promoting a brand, product or a service, a visual identity is what truly captures the attention of customers… READ MORE
Why Your Business Should Invest in Digital Logo Design
Brands have caused outrage this past year, changing much loved logos into less detailed designs, but why are they doing this? Advertising has changed, therefore the way we have design out company logos has to change also. Big brands are changing and adopting more minimal looks that will look sleeker on flat screens. This is… READ MORE
CX Marketing Sydney
CX Marketing Sydney 2016 is an event that will help accelerate your business’ success in a competitive marketplace where customer experience (CX) can determine the future of your brand. This one-day event will help participants: Gain a deep understanding of rapidly changing digital customers through application targeted new data sources and techniques. Create and drive… READ MORE
The Brand Forum 2016
The Brand Forum 2016 is a two day essential brand marketing event, bringing together 350 in-house marketing executives from all sectors of the economy for a forum discussion about the importance of brand strategy and marketing in business strategy. This year’s event will headline Samsung’s Chief Marketing Officer, Marc Mathieu, as he speaks about how… READ MORE
Future Assembly
Future Assembly – Melbourne’s newest emergent technology festival. Technology moves in leaps and bounds. With the speed that it moves, capturing a snapshot of the technology currently available is complicated. Future Assembly is that snapshot. The 2 day event will provide access to keynote speakers, exhibitors and networking opportunities, as well as curated investor matchmaking… READ MORE
Branding vs Customer Relationships
This 2 hour panel talk is about the growing importance of building customer relationships and how technology has changed how we look at a “brand”. Understand and learn about what your business should focus attention on, how to build strong and efficient customer relationships, and the art of brand management. This event will also host… READ MORE