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Marketing.com.au’s Top 10 Articles in 2024

November 20, 2024 By Pamela Alison Meagher

To pay or not to pay - the Google search conundrum

Marketing.com.au has been a strong Australian marketing resource since 2011! We have been committed to providing our readers with regular updates on the latest events, news, and resources relating to… READ MORE

How To Effectively Use Stock Photos In Facebook Ads

March 6, 2022 By Amos Struck

How To Effectively Use Stock Photos In Facebook Ads

The days of text-based ads are over. Now it’s all about visuals. If your ads are not visually appealing and engaging, no one will click on them. Hubspot’s report shows… READ MORE

The Value of Social Listening as a Social Media Strategy

September 15, 2019 By Benjamin Shepardson

The Value of Social Listening as a Social Media Strategy

When you hold a conversation, the success of the interaction relies on your ability to listen to the other person and give appropriate responses. The same thing is true of… READ MORE

Creating Better Brand Consistency with the Help of Your Website Design

March 6, 2019 By Vanessa Davis

Brand consistency website

Your website is the digital face of your brand. So much of your success, both online and offline, depends not only on how well your website functions, but also on… READ MORE

3 Reasons You Should Never Forget the Bigger Picture in Digital Marketing

December 7, 2018 By David Bobis

There are so many aspects of digital marketing, including SEO, social media, email, retargeting, web development – the list goes on. With so many components, businesses often focus on digital… READ MORE

How to Perform Market Research and Create a Solid Brand from the Get-Go

June 12, 2018 By Anya Skrba

Market Research Branding

When the majority of people hear the word “brand”, they instantly associate it with a logo. However, creating a strong brand involves so much more than that and it takes… READ MORE

How to Use Web Design for Brand Recognition and Impact

April 26, 2018 By Riya Wong

web design on computer in office

How successful is your corporate branding strategy? To find out, look no further than the “New vs. Returning” statistic in your website’s analytics software. On average, return visits account for… READ MORE

4 Ways to Use Social Media to Amplify Your Branding and Marketing Efforts

October 10, 2017 By James Fisher

Megaphone against City Scape - Using Social Media to Amplifying Brand

Those who were active during the early days of SEO in Sydney will remember how easy it was to optimise a page for a particular keyword or phrase. Stuffing content… READ MORE

Visual Identity as an Important Part of Any Marketing Strategy

July 4, 2017 By Alex Williams

Brand Identity

The visual aspect of any marketing strategy and campaign has always been essential. Nowadays, with the increased use of technology, by both the customers and marketers, the visual identity became… READ MORE

Why Your Business Should Invest in Digital Logo Design

October 3, 2016 By Melissa Lang

logo design

We’re going to discuss why your business should invest in digital logo design. Brands have caused outrage this past year, changing much loved logos into less detailed designs, but why… READ MORE

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