Playing an important role in the process of running a business, technology has been the focus of most management meetings and more important than ever to date. The phrase “Digital Transformation” appeared early in the years 2012 and 2013, however, at that time, information networks and online social networking platforms were not as popular as… READ MORE
Effective Legal & Business Writing Masterclass
Effective legal and business writing is a critical foundational skill for anyone in professional services, in particular those who regularly deal with legal matters. That could be reviewing contracts, drafting policies or instructing lawyers on matters. Clients, superiors and stakeholders increasingly expect to be provided with information which is clear, concise and actionable. It is… READ MORE
League of Extraordinary Women – PR Pass: All Access
This is an ALL-ACCESS opportunity for 75 women entrepreneurs to develop meaningful relationships with 10 editors, journalists and writers from the leading publications in business, entrepreneurship and tech. We’ll have a line-up of stellar experts in Australian & Global media in attendance including Business Insider, Forge Magazine and more. Prepare for a night full of… READ MORE
Something Digital 2019
The day is designed to celebrate our digital ecosystem and help organisations in Brisbane and SE QLD to strengthen their digital capabilities across various business areas including marketing, business analytics, technology, leadership, customer design and operations. Built as a collaborative initiative, the content is curated to challenge and support the entire digital ecosystem from startups… READ MORE
StartCon 2019
For startups, entrepreneurs, investors, marketers, and corporate innovation teams. Australia’s largest startup and growth conference is the cornerstone event for the community. Now in it’s 10th year, StartCon has gone from strength to strength, selling out nine years in row and delivering exceptional value. Get actionable insights from the world’s best to help accelerate your… READ MORE
Australian Marketing Conferences and Events – October 2019
Christmas is nearly here! Add some great upcoming marketing conferences and events to your schedule before it’s too late. Here’s October’s Marketing.com.au Australian marketing, business and advertising event round up. We also have our dedicated Australian Marketing Conferences and Events Calendar, where we’ll list other events as soon as we find them. If there’s an… READ MORE
A Business Idea Versus An Idea For Business
Do you have a business idea or an idea for a business? What do you think about these collocations? They look like synonyms, yes? At first glance, it may seem so. Let’s start from the beginning. In order to start a company, you have to have an IDEA: What is your company about? What goods… READ MORE
The Essentials of Hospitality Marketing
In the hospitality industry, your online presence is your most valuable marketing asset. When done correctly, your digital activity will help your venue to find new customers and promote repeat business. In order to effectively market your business in the digital space, follow these 7 essential tips for hospitality marketing. 1. Identify Your Target Audience… READ MORE
What Is Reputation Management?
Why Is Reputation Management Important for Businesses? Risk management is one of the things that smart organisations do to maintain their online and offline reputation. Reasonable actions that they take can involve regulatory standards, safety and security protocols, diagnostics, maintenance requirements, quality control, and monitoring. While most organisations will consider most preventive measures, few will… READ MORE
How an Exit Strategy Can Help Build Your Digital Business
If you’re like most entrepreneurs, your business is your life. Your blood, sweat and toil have turned it into your baby, and all you want is to see it do well. But this, as you know, can be a tremendous challenge, especially if you own a digital business and are operating in the roller coaster… READ MORE