Writing a book for the first time? Which segment is your book for? Have you thought out the strategy for putting it across to your readers? How do you propose to put it across bookstores? Surprised! Are you? Strange as it may sound, answering these questions are as important as writing a book or conceiving… READ MORE
Why Webinars Are Essential For Your Business In 2020
Webinars have become a highly effective B2B marketing and sales strategy in 2020. Moreover, ~70% of marketing and sales leaders say that hosting webinars is the best way to generate high-quality leads. Establish Your Brand As An Industry Thought Leader The main reason people want to attend webinars is to learn something new. Webinar attendees… READ MORE
Is Traditional Marketing Dying?
When you start looking for a marketing guide, chances are that you’ll encounter a list of digital marketing methods. Things like PPC, influencer marketing, social media advertising and more have suppressed a lot of traditional marketing methods, which makes a lot of people believe that traditional marketing is obsolete. However, is this really so? Also,… READ MORE
Online Marketing Conferences and Events – August 2020
The pivot to hosting formally in-person events, conferences and meetups to the online environment has been revolutionary. Here are is the Marketing.com.au marketing, advertising and business event collection for August 2020. The opportunity to attend events locally and from around the world has been a unique opportunity in these times. We’re bringing you some of… READ MORE
The Definitive Guide To Marketing Your Restaurant During COVID-19
The economic impact of COVID-19 has been felt by many, however, most can agree that restaurants have been amongst the hardest hit. There is no doubt that this has forced the hospitality industry to change and adapt, and it’s up to restauranteurs to decide whether they want to embrace this change or fight against it…. READ MORE
Online Marketing Conferences and Events – June 2020
While the COVID-19 global pandemic has resulted in a disruption to physical events, conferences and workshops, there are still plenty of opportunities online to up-skill and network with others. So, during this time, we’re sharing digital events from around Australia and the globe so you can still keep learning and expanding your network! All these… READ MORE
Online Marketing Conferences and Events – May 2020
The circumstances surrounding COVID-19 are having a huge and resounding impact on the entire marketing and advertising community. Just one of these impacts is the cancellation of physical events, conferences and meetups. So, during this time, we’re sharing digital events locally and internationally so you can still keep learning, improving your skills and networking! All… READ MORE
Marketing.com.au’s Top 10 Articles for 2019
Marketing.com.au has been sharing knowledge across social media, video production, email marketing, search engine optimisation and much more over our eight years. We are dedicated to bringing our readers frequent updates on all the latest trends, resources and events in marketing from around Australia. This year we’ve had articles on website traffic, digital marketing mistakes,… READ MORE
Why We Need to Look Beyond Follower Size When it Comes to Influencer Marketing
Influencer marketing has caused a lot of debate over the years, partly because of the transparency issues that have arisen and partly because we have had to come to terms with the fact that everyday people can make a living from documenting their life and spruiking products. But if you unpack it, it makes sense…. READ MORE
Why The Buck Stops With Customer Reviews
Companies will happily spend a pretty penny on their social media content, influencer and partnership opportunities, search, display banners and all the like, in order to master the beast that is digital marketing. But not enough attention is given to the space where customers look more than anywhere else: reviews. In 2017, BrightLocal found that… READ MORE