Influencer marketing has caused a lot of debate over the years, partly because of the transparency issues that have arisen and partly because we have had to come to terms with the fact that everyday people can make a living from documenting their life and spruiking products. But if you unpack it, it makes sense…. READ MORE
Why The Buck Stops With Customer Reviews
Companies will happily spend a pretty penny on their social media content, influencer and partnership opportunities, search, display banners and all the like, in order to master the beast that is digital marketing. But not enough attention is given to the space where customers look more than anywhere else: reviews. In 2017, BrightLocal found that… READ MORE
These 5 Roadblocks Are Killing Your Link Building Outreach Efforts
When it comes to increasing your visibility in search engines, link building is considered a vital cog in the wheel responsible for helping websites achieve higher ranks. In fact, it has become an essential part of most SEO plans because of the juice quality links provide to your website traffic. The reason quality link building… READ MORE
How You Can Combine Your PR and SEO Strategies
Gone are the days when you had a separate team for public relations (PR) and SEO, working in isolation. While your PR team was busy securing coverage in magazines, newspapers and TV channels, SEO was all about stuffing content with keywords. However, the recent times has seen a huge transformation in the digital landscape, and… READ MORE
What Is Reputation Management?
Why Is Reputation Management Important for Businesses? Risk management is one of the things that smart organisations do to maintain their online and offline reputation. Reasonable actions that they take can involve regulatory standards, safety and security protocols, diagnostics, maintenance requirements, quality control, and monitoring. While most organisations will consider most preventive measures, few will… READ MORE
4 Powerful Mistakes to Avoid in Digital Marketing
Every business owner knows the fact that the business industry never guarantees a smooth sailing course. Almost all businesses have already encountered multiple failures, may it be due to minimal mistakes or major lapses, that can cause a significant issue which affects the company’s business overall profit, especially the errors in digital marketing. Some of… READ MORE
The Importance and Benefits of Collaborations in Creative Business
In today’s competitive business environment, it often takes a collaborative mentality in order to foster the highest level of success that you desire. While brainstorming sessions with your top managers may be one strategy that you can pursue, it can be helpful to take into account the creative ideas of everyone in your company. More… READ MORE
Visual Identity as an Important Part of Any Marketing Strategy
The visual aspect of any marketing strategy and campaign has always been essential. Nowadays, with the increased use of technology, by both the customers and marketers, the visual identity became more important than ever. Whether it’s about promoting a brand, product or a service, a visual identity is what truly captures the attention of customers… READ MORE
Australian Marketing Conferences and Events – May 2017
We’re well into the second quarter of 2017 now, so if you haven’t had the time to get yourself along to any marketing events, this month leaves you no excuses with the great variety of upcoming marketing events and conferences for May 2017. We like to keep you updated on the most popular upcoming Marketing… READ MORE
Maximising Revenue Potential Through Account Based Marketing
It’s important to fine tune marketing against a known set of customers and then lift the levels of engagement and subsequent lead conversation you see within those customers. Account Based Marketing (ABM) allows you to target your marketing to only those you’re looking to build business with. We’ve all worked through the scenario where as marketers,… READ MORE