In today’s world of digital marketing, there is a wide array of channels through which you can promote your events. Social media marketing, video marketing, AI marketing, etc. are the… READ MORE
Email Marketing Trends In 2022 That Are Here To Stay
When it comes to harnessing the power of digital channels for marketing, email marketing grabs the top spot. Over 89% of digital marketers use email marketing as a solid strategy… READ MORE
CREATE MARKETING CAMPAIGNS WITH MAILCHIMP
This workshop “Create Marketing Campaigns with MailChimp” is being delivered as part of the ASBAS Digital Solutions program. ABOUT THE ASBAS DIGITAL SOLUTIONS PROGRAM The Australian Small Business Advisory Services… READ MORE
The Future of Email: What’s Next For Digital Marketing?
You might be surprised to learn that email marketing has been said to have a much higher return on investment over social media, proving that email has held the marketing… READ MORE
5 Lessons to Learn from an Unsuccessful Email Campaign
Email messages are powerful, in fact, even more than other digital channels in terms of making an impact on your marketing efforts. The messaging from your emails are the glue… READ MORE
The Essentials of Hospitality Marketing
In the hospitality industry, your online presence is your most valuable marketing asset. When done correctly, your digital activity will help your venue to find new customers and promote repeat… READ MORE
8 Email Marketing Mistakes You’ll Want To Avoid
Email marketing can be a very effective strategy if it is employed correctly. Too many marketers shoot themselves in the foot and can harm their brand’s reputation and effectiveness by… READ MORE
The Pros and Cons of Different Advertising Mediums
The advertising landscape is becoming more convoluted than ever. There are so many different advertising mediums and platforms businesses can use to their advantage, such as web, print, social and… READ MORE
The Definitive Content Marketing Checklist to Drive Leads
As consumers become ad-savvy, marketers have looked for better ways to reach and meet the need of their target markets. Many organisations are turning to content marketing to generate qualified… READ MORE
The Importance and Benefits of Collaborations in Creative Business
In today’s competitive business environment, it often takes a collaborative mentality in order to foster the highest level of success that you desire. While brainstorming sessions with your top managers… READ MORE