This one-day training event is a great opportunity for people who write content as part of their job to increase their skills and knowledge of best practice. We’re holding the event at the Brisbane Marriott Hotel on Tuesday 3 September 2019. This year, we’ll discuss how to become indispensable in this DIY world. How do… READ MORE
Writing for the web one-day short course – Sydney
Learn how to write compelling online copy. Taught by a former Sydney Morning Herald editor and journalist, this fun and practical course covers: – how to write short, sharp and snappy sentences – creating great headlines and intros – formatting to improve readability – using links and subheads properly – search engine optimisation (SEO) tips… READ MORE
7 Things Your Blog Readers Want from You
Blogs should be three things: Easy to understand, actionable and human. There are approximately 2 million blog posts written every single day. Not every post makes it to the first page of Google. In fact, most of the blog posts die without even getting a single read. The problem here is most of the posts… READ MORE
Published Content and Branding: Making the Most of Your Expertise
As the case with marketing since its inception, business owners understand that positive branding helps to engage clients and bring in new business leads. Increasing these opportunities is often achieved by traditional marketing tools – such as TV and radio advertising, and more recently social media marketing. However, effective these may prove, an area which… READ MORE
Generating High Quality Leads with Knowledge Base Pillar Pages
Every business needs a reliable knowledge base for clients, employees, and customers and an on-going sales generation method. While most enterprises have both separately, it’s possible to combine a knowledge base with lead generation. Doing so isn’t only cost-efficient, it also attracts a steady stream of organic traffic. In inbound marketing (Attract-Convert-Close-Delight), this method is… READ MORE
Effective Media Release Writing Course
This course will teach you how to create attention-grabbing releases and engage your audiences with AAP Medianet’s Effective Media Release Writing Course. Taught by an ex-journalist with corporate media relations experience, this course will give you the skills to write perfect headlines and understand how you should engage with other journalists.
How do Words Get in the Picture?
How do words get in the picture? Lorem ipsum how dolor sit amet, do everti words invenire partiendoeu vim, (of any consequence) mel ea nostrud get lucilius facilisi in. Lorem ipsum dolor sit amet, the everti invenire partiendo picture eu vim? We have long celebrated great partnerships – Lennon & McCartney, Bert & Ernie, Spaghetti… READ MORE
You Only Get One Chance: 5 Tips for Crafting Compelling Headlines
You only get one chance. Just the one. This not an alarmist diatribe. It’s the truth. You only get one chance to make sure your audience cares about what you have to say, amidst the veritable explosion of content and message delivery channels that compete for their attention every minute of every day. Whether you’re… READ MORE
10 Tips for Writing Effective Advertising Copy
Writing advertising copy can be a tricky business. We’d all like to think that we have the advertising erudition of Dan Draper combined with Shakespeare’s literary gifts. That we can bang out slogans and headlines and advert copy in the blink of an eye. The simple truth is most of us can’t. That’s not to… READ MORE
27 Ways To Improve Your Content
By now you would have heard the saying ‘content is king’, however, it’s not just ‘content’ but ‘quality content‘ that is the holy grail. In our article Marketing Predictions for Australian Marketers in 2013, we discuss how content is one of the key areas of focus for marketers in Australia this year. To improve customer… READ MORE