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7 Things Your Blog Readers Want from You

January 29, 2019 By Nidhi Shah

Blog readers

Blogs should be three things: Easy to understand, actionable and human. There are approximately 2 million blog posts written every single day. Not every post makes it to the first page of Google. In fact, most of the blog posts die without even getting a single read. The problem here is most of the posts… READ MORE

Published Content and Branding: Making the Most of Your Expertise

July 20, 2018 By Donna Jackson

Making the most of wirting content

As the case with marketing since its inception, business owners understand that positive branding helps to engage clients and bring in new business leads. Increasing these opportunities is often achieved by traditional marketing tools – such as TV and radio advertising, and more recently social media marketing. However, effective these may prove, an area which… READ MORE

Generating High Quality Leads with Knowledge Base Pillar Pages

July 5, 2018 By Jennifer Xue

Knowledgebase Pillar Page for personas

Every business needs a reliable knowledge base for clients, employees, and customers and an on-going sales generation method. While most enterprises have both separately, it’s possible to combine a knowledge base with lead generation. Doing so isn’t only cost-efficient, it also attracts a steady stream of organic traffic. In inbound marketing (Attract-Convert-Close-Delight), this method is… READ MORE

Effective Media Release Writing Course

July 22, 2015 By Marketing.com.au Team

This course will teach you how to create attention-grabbing releases and engage your audiences with AAP Medianet’s Effective Media Release Writing Course. Taught by an ex-journalist with corporate media relations experience, this course will give you the skills to write perfect headlines and understand how you should engage with other journalists.

How do Words Get in the Picture?

October 14, 2014 By Marketing.com.au Team

How do words get in the picture? Lorem ipsum how dolor sit amet, do everti words invenire partiendoeu vim, (of any consequence) mel ea nostrud get lucilius facilisi in. Lorem ipsum dolor sit amet, the everti invenire partiendo picture eu vim? We have long celebrated great partnerships – Lennon & McCartney, Bert & Ernie, Spaghetti… READ MORE

You Only Get One Chance: 5 Tips for Crafting Compelling Headlines

February 28, 2014 By Sally Wood

You only get one chance. Just the one. This not an alarmist diatribe. It’s the truth. You only get one chance to make sure your audience cares about what you have to say, amidst the veritable explosion of content and message delivery channels that compete for their attention every minute of every day. Whether you’re… READ MORE

10 Tips for Writing Effective Advertising Copy

November 21, 2013 By Sally Wood

Writing advertising copy can be a tricky business. We’d all like to think that we have the advertising erudition of Dan Draper combined with Shakespeare’s literary gifts. That we can bang out slogans and headlines and advert copy in the blink of an eye. The simple truth is most of us can’t. That’s not to… READ MORE

27 Ways To Improve Your Content

February 8, 2013 By Calie Salter

By now you would have heard the saying ‘content is king’, however, it’s not just ‘content’ but ‘quality content‘ that is the holy grail. In our article Marketing Predictions for Australian Marketers in 2013, we discuss how content is one of the key areas of focus for marketers in Australia this year. To improve customer… READ MORE

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