Marketing.com.au has been a strong Australian marketing resource since 2011! We have been committed to providing our readers with regular updates on the latest events, news, and resources relating to marketing and advertising in Australia.
We’ve had articles on time management for marketers, reputation management, email marketing mistakes, hospitality marketing essentials, video marketing, SEO marketing strategies, startup marketing, and that’s just a couple of our articles!
In case you missed them, we’ve wrapped up the top ten popular Marketing.com.au articles we had in 2023:
1. 6 Free Marketing Plan Templates
Why not create, or revisit, your marketing plan for successful business outcomes in 2024? An effective marketing plan can be an ideal means to achieve your marketing objectives and turn potential leads into actual sales. Creating a marketing plan for the first time can be overwhelming, but there’s no need to worry. You can use professional templates available from Small Biz Trends, Smartsheet, and Business.gov.au to kick-start your plan. Check out our collection of marketing plan templates and pick the one that suits your business needs the best.
Start drafting your 2022 marketing plan today.
2. 7 Practical Strategies to Promote Your Hospitality Business
The hospitality industry can be a demanding and competitive space, and businesses in this field often face numerous challenges when it comes to sustaining growth and profitability. However, by implementing effective marketing strategies, these businesses can enhance their visibility and reputation, attract more customers, and maintain a steady flow of sales over time.
Here are our tips to promote your hospitality business.
3. Australian Marketing Events and Conferences Calendar
We are dedicated to keeping marketers informed about the latest industry events, including exhibitions, talks, webinars, and functions. Every month, we curate a list of the best marketing, tech, and digital events that cover a wide range of topics such as social media, SEO, copywriting, event planning, and PPC advertising. Our events calendar is very popular, so feel free to submit your marketing event – for free.
Plan your 2024 marketing events calendar.
4. 7 Free Marketing Budget Templates
After finishing your marketing plan, it’s time to create a budget for your marketing activities. This budget will outline the estimated costs involved in your promotional campaigns for your business and its products or services. If you are unsure about how to proceed, don’t worry. Marketing.com.au is here to assist you. We have compiled a list of marketing budget templates from reputable sources like Parcus Group, Microsoft, and NAB.
Download all seven free marketing budget templates.
5. The Pros and Cons of Different Advertising Mediums
The world of advertising is constantly evolving with the emergence of new platforms, mediums, and channels. With so many options available, it can be challenging to determine the best advertising medium that will effectively help you achieve your goals, connect with your target audience, and fit within your marketing budget.
Here are some popular advertising mediums and the pros and cons of each.
6. Step By Step Process For Opening Your Own PR Agency
A public relations (PR) agency uses its resources to promote brands on various media platforms such as TV, social media, radio, or other press in a way that attracts and engages consumers. The main goal of a PR agent is to help a business tell its story effectively by using print, media, and outlets.
If you believe that you have the required skills to run a PR agency, find out how you can start your own PR agency today.
7. 10 Great Examples of Social Media Reputation Management
If you run a business that has social media channels or you manage social media channels on behalf of a business, you may encounter some challenging situations. These can range from responding to customer requests to handling negative feedback or criticism.
We’ve collected 10 examples of social media reputation management to learn from.
8. How Much Do Billboards Cost In Australia?
Billboards have been around for a long time and are still widely used by businesses to attract their target audience and drive sales. When placed strategically, billboards with their bold and attention-grabbing appearance can’t be missed by passers-by.
9. 7 Tips for Creating an Omnipresent Marketing Strategy
Can your brand make a strong relationship with customers if they don’t see it every other day? In most cases, the answer is no. This is why leading companies follow the phrase out of sight, out of mind religiously.
Read on to find out how to make sure your marketing is omnipresent.
10. 9 Killer Excel Templates For Marketers
As a marketer, you may find it easier to work with words than with numbers? However, make your calculations easier by using Excel templates designed specifically for marketers.
Here is a great Excel templates for marketers compilation to get you started.
Set Yourself Up For 2024 Marketing Success
In summary, marketers have a strong connection towards their budgets and planning tools. Are you prepared to begin marketing in 2022? With the help of a framework to establish SMART goals, create marketing plans, project advertising budgets, engage in professional development, and more, you can be.
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Pamela's industry leadership includes mentoring for the Australian Marketing Institute and Swinburne University. In addition, she has contributed as an SEO Meetup Organiser, Australian Marketing Institute Award Judge, and Australian Web Awards Judge.