Why Is Reputation Management Important for Businesses? Risk management is one of the things that smart organisations do to maintain their online and offline reputation. Reasonable actions that they take can involve regulatory standards, safety and security protocols, diagnostics, maintenance requirements, quality control, and monitoring. While most organisations will consider most preventive measures, few will… READ MORE
How Can Social Media Content Help SEO Positioning
There are many types of digital marketing which all are connected. Whether you want to do PPC or SEO, but you cannot forget other forms of digital marketing. Every digital marketing practice is connected with another. All you have to do create the right balance so you can start getting the fruits of your labour…. READ MORE
How Many of These Video Marketing Mistakes Are You Making?
In case you didn’t know, video marketing is super-effective and video’s rise to dominance amongst digital content has continued throughout 2018 with forecasts suggesting that 82% of all internet traffic will be comprised of video by 2021. The time for adopting video is now. However, compared to traditional forms of marketing, video comes with a… READ MORE
The Lasting Impact of a Marketing Internship
Internships are vital in a career path and can cut both ways for prospective marketers in 2018, meaning the interning experience could either be disastrous or career affirming and inspirational. First impressions are everything in this world and if an intern forgets their boss’ name or fails to impress with their work on Day 1,… READ MORE
Popular SEO Strategies You Should Be Using in 2018
What Is an SEO Strategy? An SEO strategy is a guideline or plan, usually long term, in which SEO is mapped out in steps to improve organic visibility, by increasing your all-important key phrases and boosting organic search traffic. With the right SEO strategy in place, a business can expect an increase in both users… READ MORE
Australian Marketing Conferences and Events – September 2018
Spring is on our doorstep. With the warmer weather on it’s way, we thought we could tempt you with some of these interesting upcoming marketing events, being held in September 2018. Each month, the team at Marketing.com.au make it super easy for you to keep up to date with our hand picked list of upcoming… READ MORE
How to Prepare Your Website for Google’s Mobile Mandate
Mobile optimisation is no longer a choice. Here’s how you can prepare your website for Google’s Mobile Mandate. What Is Mobile First Indexing? Mobile first indexing means that Google uses the mobile version of your website as the starting point for determining rankings. Previously, a website’s desktop experience was considered the primary version of a… READ MORE
8 Email Marketing Mistakes You’ll Want To Avoid
Email marketing can be a very effective strategy if it is employed correctly. Too many marketers shoot themselves in the foot and can harm their brand’s reputation and effectiveness by making common and preventable email marketing mistakes. 1. Too Long or Too Short Email length is important to keeping the reader both engaged and adequately… READ MORE
The Pros and Cons of Different Advertising Mediums
The advertising landscape is becoming more convoluted than ever. There are so many different advertising mediums and platforms businesses can use to their advantage, such as web, print, social and traditional media, to reach their target audience. With the wide array of options available for businesses to advertise their products and services, they sometimes struggle… READ MORE
Importance of Adding Influencers to Your Content Marketing Strategy
If you’re looking to grow your business you first need people to buy your products and trust your brand. You’ll want to create reassurance within your target audience that when purchasing from you, they’ll receive high quality products and a good consumer experience. More often than not, users trek through customer review after customer review,… READ MORE