We’ve all heard of user generated content (UGC), a staple of any content marketing strategy. While the power of UGC can’t be refuted, all good things eventually evolve. So what is the natural evolution of UGC? The answer is user created and controlled content, a form of content that has already found its footing amongst… READ MORE
How eCommerce Stores Can Prepare Themselves for the Holiday Season
Social media for e-commerce is always tricky because trends and active practice are ever changing in a span of time. What’s important is that every business owner is ready to always look for improvements and capitalise it in his or her store’s social media marketing. As the Christmas season is fast approaching, marketing needs to… READ MORE
How to Plan a Content Strategy for Your eCommerce Business
A robust content strategy needs to be at the core of every ecommerce brand’s digital marketing initiatives. According to a CMI study, 75% of B2C marketers have found their strategy to be the most crucial factor in the success of their content marketing. Yet, only 38% of marketers have a clearly documented content strategy. So,… READ MORE
Master Keys to Thrifty Advertising: A Guide to Advertising on a Micro Budget
Pricey advertisement campaigns don’t always translate to abundant revenue, because, after all, advertisement in itself is just a bait: the quality of a company’s product is what really does the business. This is why having a low budget to spare for marketing needs — even though they are important — is not a threat to… READ MORE
How to Perform a Local SEO Audit All by Yourself
‘Local SEO’ is one of the most widely used phrases when people speak about handling the online presence of any local business. The focus on local SEO has increased exponentially in the past few years, mostly owing to one significant shift in user search behaviour – the usage of “near me” searches: We’ll get to… READ MORE
Time Management for Marketers
How to Keep Your Head and Health in Top Gear Unless you can add more than 24 hours in a day, you will need to have excellent time management skills in your work and your life. Start with creating a plan and following it. This will help you make the most efficient use of your… READ MORE
How Website Content Helps With SEO
“Will blogging help my SEO?” It’s a question I get asked all the time. And it’s a question that doesn’t have a simple yes or no answer, as it really depends how this “content” is done. Simply posting a blog article every week without a plan or any goals set is most often going to… READ MORE
Australian Marketing Conferences and Events – November 2018
This month Marketing.com.au celebrated our 7th birthday! Since our website first launched back in 2011, our team have been committed to providing our readers with regular updates on the latest events, news and resources relating to marketing and advertising in Australia. We thank everyone for their support and look forward to continuing to provide this… READ MORE
What Is Remarketing in Google Ads?
Remarketing in Google Ads (previously known as Google AdWords) is one of the most powerful paid tools you can use for your business. If you’re paying for Google Ads already, you should definitely be running a remarketing campaign. Often called retargeting, remarketing is a way to get in front of people who have already visited… READ MORE
How You Can Combine Your PR and SEO Strategies
Gone are the days when you had a separate team for public relations (PR) and SEO, working in isolation. While your PR team was busy securing coverage in magazines, newspapers and TV channels, SEO was all about stuffing content with keywords. However, the recent times has seen a huge transformation in the digital landscape, and… READ MORE