Ice cream and dessert shops sell a lot more products in the summer than in the winter. Beachfront vacation houses accommodate more guests in the summertime, too. Meanwhile, ski resorts get an influx of visitors during winter but experience a downturn in other seasons. Unfortunately, this type of decline in business is a reality for… READ MORE
Australian Marketing Conferences and Events – September 2019
2019 is moving fast and the months are flying off the calendar. It’s time to check in with what the marketing and advertising industry is doing in the events space in Australia for September. Have you managed to RSVP to a function this year? Add a business card to your networking collection? Or taken notes… READ MORE
How Medical Practitioners Can Boost Website Traffic and Gain Attention in a Global Market
The healthcare industry has traditionally been slower in taking advantage of online marketing opportunities than other industries with a less location-based mentality. Healthcare businesses may focus more heavily on local advertising because most people want to find a local GP, dentist or pharmacy (although they may be more willing to travel when visiting a specialist)…. READ MORE
How to Reuse Content (And Save Time and Get More Traffic)
To stay relevant online, you need to create quality content consistently. But that can prove to be difficult. Creating quality content
5 Key Suggestions to Prequalify Traffic with PPC Ads
If you have an online business, it’s likely that one of your success indicators is having an increased click-through rate and a high conversion rate, and your business is doing better the higher they are. With this in mind, though you do want to be getting the right people to click through to turn into… READ MORE
Why We Need to Look Beyond Follower Size When it Comes to Influencer Marketing
Influencer marketing has caused a lot of debate over the years, partly because of the transparency issues that have arisen and partly because we have had to come to terms with the fact that everyday people can make a living from documenting their life and spruiking products. But if you unpack it, it makes sense…. READ MORE
Prioritising Your Digital Signage to Get the Most Out of Your Business
Towards the start or end of the financial year, it’s the time to sit down and work out marketing and advertising budgets for the year going forward. If you’ve always put your money into the same marketing and advertising streams, and you’re always getting the same results, maybe it’s time to look at a new… READ MORE
Australian Marketing Conferences and Events – August 2019
It’s the month of August! Time to check in with what the marketing and advertising industry is doing in the events space in Australia. Have you managed to RSVP to a function this year? Add a business card to your networking collection? Or taken notes from a conference? Here’s August’s Marketing.com.au’s monthly Australian marketing and… READ MORE
How to Improve Your Business Reputation
It’s no secret that a large number of buyers research online before making a purchase. They hop on-to many sites and customer reviews before deciding to buy. 85% of consumers trust online reviews as much as personal recommendations. (Source – Status Labs) The internet provides buyers with a way to explore many options. Consumers buy… READ MORE
Common Misconceptions About Digital Marketing
Common misconceptions about digital marketing have been running rampant for some time now. Any business that is looking to get the most out of digital marketing must take the time to educate themselves to understand the strengths and weaknesses. Without any further ado, let’s take a moment to deconstruct some of these myths so that… READ MORE