Did you know Facebook has nearly 2 billion monthly active users? That is a lot of cute cat videos people! Aside from being an addictive distraction from things you need to do, social media is a fertile hunting ground for all manner of marketers, advertisers, and business owners. And can you blame them? It’s a… READ MORE
The Rising Use of Ad Blockers and What You Can Do as Marketers
Do you remember the days of recording TV programs on videos and then skipping the ads when you watched it back? Well the same concept is available on the online now through software known as ad blockers and it’s on the rise with 615 million devices using them, roughly 11% of Internet users. Essentially ad… READ MORE
4 Tips to Pull Actionable Insight from Google Search Console
Google Search Console is a very powerful tool for optimising your website. I have found that marketers tend to stick clear of it like the plague and leave it to their IT team. But this is a mistake. The insights that you can gain can dramatically improve the traffic to your website. In this guide,… READ MORE
Transparency and Honesty with Your SEO and PPC Clients
When working with clients, it is important to have a healthy level of transparency and honesty in order to achieve high client satisfaction and provide a better understanding of your digital marketing strategy. Here are some pointers on how you can maintain a strong level of transparency and honesty with your SEO and PPC clients:… READ MORE
4 Powerful Mistakes to Avoid in Digital Marketing
Every business owner knows the fact that the business industry never guarantees a smooth sailing course. Almost all businesses have already encountered multiple failures, may it be due to minimal mistakes or major lapses, that can cause a significant issue which affects the company’s business overall profit, especially the errors in digital marketing. Some of… READ MORE
The Importance and Benefits of Collaborations in Creative Business
In today’s competitive business environment, it often takes a collaborative mentality in order to foster the highest level of success that you desire. While brainstorming sessions with your top managers may be one strategy that you can pursue, it can be helpful to take into account the creative ideas of everyone in your company. More… READ MORE
6 Common Mistakes To Avoid with Google AdWords Campaigns
Google AdWords is an excellent way to market your business to an audience with high intent to buy. But it is also difficult to achieve great results without having experience and following best practices. Google themselves, say it’s recommended that your account be reviewed and refined regularly. But without years of experience it can be… READ MORE
Australian Marketing Conferences and Events – July 2017
It’s the middle of winter and you might not feel like getting out and about in this cooler weather. That was until you saw the great list of upcoming Australian marketing events that are being held in various locations around Australia this July. The Marketing.com.au team are passionate about keeping you updated on the most… READ MORE
Where Are Small Businesses Spending Their Marketing Dollar in 2017?
As marketing budgets continued to rise throughout 2016, reaching up to 12% of company revenue, the outlook for marketing agencies and those wanting to enter into the online marketing world looks bright. According to the 2016-2017 CMO Spend Survey by Gartner, Larger corporations (those with over $5 billion revenue) are spending over 13% of their… READ MORE
Australian Marketing Conferences and Events – May 2017
We’re well into the second quarter of 2017 now, so if you haven’t had the time to get yourself along to any marketing events, this month leaves you no excuses with the great variety of upcoming marketing events and conferences for May 2017. We like to keep you updated on the most popular upcoming Marketing… READ MORE