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Marketing.com.au’s Top 10 Articles in 2021

December 5, 2021 By Pamela Alison Meagher

Marketing.com.au’s Top 10 Articles in 2021

Since our website first launched back in 2011, our team has been committed to providing our marketing readers with regular updates on the latest events, news, and resources relating to marketing and advertising in Australia. We’ve had articles on time management for marketers, reputation management, email marketing mistakes, hospitality marketing essentials, video marketing, marketing internships,… READ MORE

After iOS14: What’s Working Now In Ecommerce Campaigns

October 15, 2021 By Jo McKee

After iOS14: What's working now in ecommerce campaigns

Ecommerce campaigns floundered across the board (and the planet) after Apple’s iOS14 update took effect in April. Standard best-practice structure failed, with media buyers quietly asking each other in industry groups whether any of their training libraries were still valid. Some advertisers are shifting their budget to Android and seeing subsequent rises in costs as… READ MORE

What Marketers Need To Know About Google’s New Privacy-Focused Strategy

May 1, 2021 By Richard Gerrettson-Cornell

What Marketers Need to Know about Google’s New Privacy-Focused Strategy

Following recent controversies in 2020, Google has announced plans to create a privacy-focused web, which is equally non-invasive of user history and supports the work of advertisers and publishers. Most recently, Google pledged to render third-party cookies obsolete in Chrome to increase web browsing privacy for users. However, unlike Safari and Firefox, which have blocked… READ MORE

SEO And SEM Strategies For Online Marketers

November 24, 2020 By Amanda Jerelyn

SEO And SEM Marketing Strategies For Online Marketers

Search engines are every day ‘lost and found’ of our lives. When it comes to being found, noticed, and appreciated, there is no better medium than topping the search ranking. Come to think about it, approximately over 90% of all the online experiences begin with search engines. You need to know about SEO and SEM…. READ MORE

Broad Match Keywords in Google Ads Are A Mistake

September 16, 2020 By Karen Dauncey

Broad match keywords

How To Select Keywords A broad match keyword is a word or phrase added to Google Ads that will trigger your ad for anything even vaguely related to that keyword. Google Ads tends to add broad match keywords as the default, they show in your account as a keyword without any punctuation (eg leaf blower… READ MORE

10 Tips To Optimise Facebook Ads That Really Work

September 12, 2020 By Jose Franco

10 Tips to Optimize Facebook Ads That Really Work

Are you hoping to increase returns from your existing Facebook Ads? To get more revenue out of your Facebook ads, you need to make sure that the ads are being delivered to the right audience. Here are some of the best Facebook marketing tips to optimise your ads and get better conversions. Tips To Optimise… READ MORE

Is Traditional Marketing Dying?

August 2, 2020 By Alexis Walker

Is Traditional Marketing Dying?

When you start looking for a marketing guide, chances are that you’ll encounter a list of digital marketing methods. Things like PPC, influencer marketing, social media advertising and more have suppressed a lot of traditional marketing methods, which makes a lot of people believe that traditional marketing is obsolete. However, is this really so? Also,… READ MORE

Competition In The Market: How To Make Your Business Stand Out

June 13, 2020 By Maggie Holmes

How to Get Your Business Known in a Crowd of Competitors

Businesses face many challenges on the road to success. Standing out in a sea of competitors is one of the primary goals of businesses in a saturated market. For businesses in Australia, the struggle remains the same. Differentiating the business and creating a unique presence in the Australian market is difficult, but not impossible. With… READ MORE

Online Marketing Conferences and Events – June 2020

June 1, 2020 By Pamela Alison Meagher

Australian marketing events 2020

While the COVID-19 global pandemic has resulted in a disruption to physical events, conferences and workshops, there are still plenty of  opportunities online to up-skill and network with others. So, during this time, we’re sharing digital events from around Australia and the globe so you can still keep learning and expanding your network! All these… READ MORE

Online Marketing Conferences and Events – May 2020

May 4, 2020 By Pamela Alison Meagher

Australian Marketing and Advertising Events and Functions

The circumstances surrounding COVID-19 are having a huge and resounding impact on the entire marketing and advertising community. Just one of these impacts is the cancellation of physical events, conferences and meetups. So, during this time, we’re sharing digital events locally and internationally so you can still keep learning, improving your skills and networking! All… READ MORE

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