How To Select Keywords A broad match keyword is a word or phrase added to Google Ads that will trigger your ad for anything even vaguely related to that keyword. Google Ads tends to add broad match keywords as the default, they show in your account as a keyword without any punctuation (eg leaf blower… READ MORE
10 Tips To Optimise Facebook Ads That Really Work
Are you hoping to increase returns from your existing Facebook Ads? To get more revenue out of your Facebook ads, you need to make sure that the ads are being delivered to the right audience. Here are some of the best Facebook marketing tips to optimise your ads and get better conversions. Tips To Optimise… READ MORE
Is Traditional Marketing Dying?
When you start looking for a marketing guide, chances are that you’ll encounter a list of digital marketing methods. Things like PPC, influencer marketing, social media advertising and more have suppressed a lot of traditional marketing methods, which makes a lot of people believe that traditional marketing is obsolete. However, is this really so? Also,… READ MORE
Competition In The Market: How To Make Your Business Stand Out
Businesses face many challenges on the road to success. Standing out in a sea of competitors is one of the primary goals of businesses in a saturated market. For businesses in Australia, the struggle remains the same. Differentiating the business and creating a unique presence in the Australian market is difficult, but not impossible. With… READ MORE
Online Marketing Conferences and Events – June 2020
While the COVID-19 global pandemic has resulted in a disruption to physical events, conferences and workshops, there are still plenty of opportunities online to up-skill and network with others. So, during this time, we’re sharing digital events from around Australia and the globe so you can still keep learning and expanding your network! All these… READ MORE
Online Marketing Conferences and Events – May 2020
The circumstances surrounding COVID-19 are having a huge and resounding impact on the entire marketing and advertising community. Just one of these impacts is the cancellation of physical events, conferences and meetups. So, during this time, we’re sharing digital events locally and internationally so you can still keep learning, improving your skills and networking! All… READ MORE
Australian Marketing Conferences and Events – February 2020
We’re into the new decade! It’s time to map out your 2020 networking and professional development opportunities. We’ve collected the latest upcoming marketing conferences, workshops and functions for you to get a head start. Here is February’s Marketing.com.au Australian marketing, advertising and business event round up. If you want to plot out your entire 2020… READ MORE
5 Ways to Increase Visibility and Engagement for Your Online Brand
Currently, all brands need to have an online presence. People purchase what they can remember. The impressions brands create keeps them active in their customers’ minds. The distinct efforts brands make usually establish them within the market and maintain them within a great position to compete with the other brands. Therefore brand visibility is significantly… READ MORE
Marketing.com.au’s Top 10 Articles for 2019
Marketing.com.au has been sharing knowledge across social media, video production, email marketing, search engine optimisation and much more over our eight years. We are dedicated to bringing our readers frequent updates on all the latest trends, resources and events in marketing from around Australia. This year we’ve had articles on website traffic, digital marketing mistakes,… READ MORE
SEMrush AU Search Awards 2019 Winners
About the SEMrush AU Search Awards 2019 SEMrush is a digital marketing tool created by Oleg Shchegolev and Dmitry Melnikov in 2008. It’s used for SEO, advertising, content, social media, competitor research, and reporting. SEMrush visited Australia to celebrate the best digital marketing professionals in Australia. The 2019 awards took place on Tuesday 12 November… READ MORE