Google AdWords is an excellent way to market your business to an audience with high intent to buy. But it is also difficult to achieve great results without having experience and following best practices. Google themselves, say it’s recommended that your account be reviewed and refined regularly. But without years of experience it can be… READ MORE
Australian Marketing Conferences and Events – July 2017
It’s the middle of winter and you might not feel like getting out and about in this cooler weather. That was until you saw the great list of upcoming Australian marketing events that are being held in various locations around Australia this July. The Marketing.com.au team are passionate about keeping you updated on the most… READ MORE
Where Are Small Businesses Spending Their Marketing Dollar in 2017?
As marketing budgets continued to rise throughout 2016, reaching up to 12% of company revenue, the outlook for marketing agencies and those wanting to enter into the online marketing world looks bright. According to the 2016-2017 CMO Spend Survey by Gartner, Larger corporations (those with over $5 billion revenue) are spending over 13% of their… READ MORE
Australian Marketing Conferences and Events – May 2017
We’re well into the second quarter of 2017 now, so if you haven’t had the time to get yourself along to any marketing events, this month leaves you no excuses with the great variety of upcoming marketing events and conferences for May 2017. We like to keep you updated on the most popular upcoming Marketing… READ MORE
Australian Marketing Conferences and Events – February 2017
With the ever changing Australian marketing industry, it’s more important than ever to keep your skills up to date. As we kick off 2017, one easy way to do this is to attend some of these great upcoming Australian marketing events in February 2017 that will help you on your way to a successful year… READ MORE
Marketing Managers Guide to Dealing with Digital Marketers
Let’s face it, many digital marketing agencies have built their reputation by attracting intelligent but often eccentric personality types. While this is a good thing, communication can sometimes be a challenge, especially if you’re a traditional marketing manager. As an example, if you’ve ever participated in a digital marketers meeting, you’ll know that any lingo… READ MORE
Do Digital and Marketing Agencies Need to Rebrand in Order to Survive?
Since the first spammy backlink was placed on some poor unsuspecting forum about organic gardening and weight loss, SEO and marketing agencies have suffered a bad rap, and rightly so. First from Bloggers, then from more traditional marketing outfits who were perhaps a wee bit jealous, followed by search engines who were made to look… READ MORE
7 Tips for Boosting Online Conversions with Design
“200% ROI”, would be music to anyone’s ears. It’s a goal that most marketers dream to achieve and entrepreneurs even more so. Most people would generalise the results by saying, “They had a good marketing campaign or team behind them.” And that may be true. But what is more significant is the campaigns conversion success…. READ MORE
Google AdWords: The Benefits Ad Extensions
Google AdWords ads in the search results have added new features over the years. They have grown from just text based ads to rich snippets containing a lot of different kinds of data like phone numbers, ratings, reviews and more. Extension can be defined as “a part that is added to something to enlarge or prolong… READ MORE
10 Commandments of Developing an Integrated Marketing Strategy
Developing an integrated marketing strategy is key to ensuring that you don’t waste time and money on marketing that isn’t contributing to the success of your business as a whole. Today, marketers have a huge range of choice available to them when they’re considering how to promote and where to advertise products and services. If… READ MORE