About the SEMrush AU Search Awards 2019 SEMrush is a digital marketing tool created by Oleg Shchegolev and Dmitry Melnikov in 2008. It’s used for SEO, advertising, content, social media, competitor research, and reporting. SEMrush visited Australia to celebrate the best digital marketing professionals in Australia. The 2019 awards took place on Tuesday 12 November… READ MORE
SEMrush AU Search Awards 2019 Nominations
About SEMrush Digital marketing performance can be improved with the best digital marketing tools. One of these is SEMrush. It’s a software as a service (SaaS) first created by Oleg Shchegolev and Dmitry Melnikov in 2008. The tool can be used for: SEO Advertising Social media Content Competitive research Reporting and management SEMrush AU Search… READ MORE
3 Effective Ways to Improve the UX and SEO of Your Website
UX and SEO are all about a happy visitor on your website, through design and content. With the recent algorithms updates, there is no more space for marketers who see UX and SEO as two completely different key aspects of a digital marketing strategy. UX elements can take SEO efforts to another level as they… READ MORE
Australian Digital Marketing Podcasts To Listen To
Podcasts are a resourceful way to level-up on your digital marketing skills. You can listen on your commute, doing housework, or even while you’re gaming. The podcast space of digital marketing, search engine optimisation, content writing, social media and tech news is packed with professionals willing to knowledge share their expertise. But which ones should… READ MORE
The 7 Primary Benefits of Display Advertising
Display advertising is an excellent yet often overlooked tool in the arsenal of a digital marketer. With PPC and Search advertising becoming increasingly saturated, display advertising has emerged as an efficient and cost-effective way to promote your products. Display ads offer laser targeting and re-targeting options, ensuring that you get the maximum value for your… READ MORE
What Is Remarketing in Google Ads?
Remarketing in Google Ads (previously known as Google AdWords) is one of the most powerful paid tools you can use for your business. If you’re paying for Google Ads already, you should definitely be running a remarketing campaign. Often called retargeting, remarketing is a way to get in front of people who have already visited… READ MORE
5 Ways to Make a Killer First Impression on Social Media
Did you know Facebook has nearly 2 billion monthly active users? That is a lot of cute cat videos people! Aside from being an addictive distraction from things you need to do, social media is a fertile hunting ground for all manner of marketers, advertisers, and business owners. And can you blame them? It’s a… READ MORE
The Rising Use of Ad Blockers and What You Can Do as Marketers
Do you remember the days of recording TV programs on videos and then skipping the ads when you watched it back? Well the same concept is available on the online now through software known as ad blockers and it’s on the rise with 615 million devices using them, roughly 11% of Internet users. Essentially ad… READ MORE
4 Tips to Pull Actionable Insight from Google Search Console
Google Search Console is a very powerful tool for optimising your website. I have found that marketers tend to stick clear of it like the plague and leave it to their IT team. But this is a mistake. The insights that you can gain can dramatically improve the traffic to your website. In this guide,… READ MORE
Transparency and Honesty with Your SEO and PPC Clients
When working with clients, it is important to have a healthy level of transparency and honesty in order to achieve high client satisfaction and provide a better understanding of your digital marketing strategy. Here are some pointers on how you can maintain a strong level of transparency and honesty with your SEO and PPC clients:… READ MORE