We are pleased to bring you Marketing.com.au February 2021’s marketing events collection. The opportunity to attend events locally and from around the world has been a unique opportunity in these times. We’re sharing with you some of the best events from Australia and also around the globe so you can still keep learning, improving your… READ MORE
Top 5 App Store Optimisation Techniques
It’s no easy feat to get an app developed and launched on the App Store. Despite this, many developers will go through the entire process of building, optimising, critiquing, reviewing, and finalising their app without having a solid, actionable idea of how to get it in front of their target audience. If your app hasn’t… READ MORE
Why Are My Local Competitors Outranking Me?
The battle for local customers is fierce and businesses spend millions of dollars to outrank competitors on Google and other search engines. Getting that top spot on Google could be the difference between growing your business and struggling to find your next customer. In this article, we’ll break down some of the most important elements… READ MORE
Turn Mentions Of Your Brand Into Juice Passing Links
What Is Link Reclamation And Why Should You Do It? Link reclamation is a process of searching the internet for all the mentions of your company that do not link out to your website and asking whoever is responsible for the relevant page if they will provide a link out to you in their mention… READ MORE
Marketing.com.au’s Top 10 Articles in 2020
Since our website first launched back in 2011, our team has been committed to providing our marketing readers with regular updates on the latest events, news, and resources relating to marketing and advertising in Australia. We’ve had articles on time management for marketers, reputation management, email marketing mistakes, hospitality marketing essentials, video marketing, marketing internships,… READ MORE
How A Big Domain Name Can Have A Big Impact In 2021
In September 2012, Google launched an update to its ever changing search algorithm called the EMD update, also known as the “Exact Match Domain” update. Before 2012, if you had a domain name that had an exact match for the search query of a user, look out internet! You had an exponentially better chance of… READ MORE
Online Marketing Events – January 2021
It’s a new year and we are excited to bring you Marketing.com.au January 2021’s online marketing events collection. The opportunity to attend events locally and from around the world has been a unique opportunity in these times. We’re bringing you some of the best events from around the globe so you can still keep learning,… READ MORE
How To Start A Copywriting Career
Are you considering a copywriting career? Copywriters are more in demand than ever before. With the growth of the internet, and content marketing in particular, there has never been a better time to get into the industry. I’ve been writing copy online for more than a decade now. A lot has changed, but the principles… READ MORE
Using Social Media For Ecommerce
In this article, we discuss social media for eCommerce. It is not an exaggeration to say that everybody is in social media. There are many social media platforms, Facebook, Instagram, Twitter, LinkedIn, Pinterest, Snapchat, etc., and everybody uses at least one. If you are a business owner, you must capitalize on social media marketing. It… READ MORE
Beginner SEO Tools
We talk about the digital world being fast-moving but when you get into the nitty-gritty of search engine optimisation (SEO) and algorithms, you soon realise that that’s an understatement! This article covers some beginner SEO Tools. Google changes its algorithm hundreds of times a year with the simple aim of providing people with the most… READ MORE