Use of large language models to draft marketing copy and content has grown quickly, and you may have noticed something happening across LinkedIn and other networks: people are getting tired… READ MORE
How Australian Small Businesses Can Adapt SEO For AI Search
AI-powered search is changing how information is presented to users. Instead of relying only on a familiar list of blue links, searchers can increasingly encounter generated summaries, follow-up questions and… READ MORE
The Rise Of Agentic Marketing: When AI Stops Assisting And Starts Doing
Most marketers use AI the same way they use a calculator. They type something in, get something out, and paste it where it needs to go. A headline here, a… READ MORE
Marketing Events – October 2026
Are you prepared to level up your marketing skills and expand your network? This month’s round-up brings together the most relevant marketing, advertising, and business events. It’s designed to help… READ MORE
Why Companies Are Creating Their Own Digital Marketing Skills Shortage
There is a version of the digital marketing skills shortage story that employers across agencies, in-house marketing teams and other digital businesses tell about themselves, and it goes something like… READ MORE
Voice Search Optimisation: What You Need To Know In 2026
Voice search isn’t the newest discovery. It has been around for a long time. But it is changing the course of digital marketing and online search. Siri and Alexa have… READ MORE
How To Grow A Brand New Facebook Page: Quick Wins And Smart Tips
Launching a fresh Facebook Page can feel a little like opening a new shop down a quiet laneway. The sign is up, the shelves are stocked, but the foot traffic… READ MORE
Technical SEO Fundamentals Every Small Business Website Must Fix in 2026
Technical SEO fundamentals often sound intimidating to small business owners. Many Melbourne businesses assume technical fixes need a developer, a big budget or advanced coding skills. That belief holds websites… READ MORE
Marketing Events – September 2026
Looking for marketing, advertising, digital, content and business events this September? This month brings together a strong mix of online workshops, search marketing conferences, martech events, retail media, content marketing,… READ MORE
Retargeting Strategies to Win Back Cart Abandoners
Yes, digital consumers can fill their shopping carts to your e-commerce checkout page and end up not making the purchase. Cart abandonment sure is frustrating, but this is a common… READ MORE