When the majority of people hear the word “brand”, they instantly associate it with a logo. However, creating a strong brand involves so much more than that and it takes a lot of work, research and dedication. Put simply, the quality of your brand closely determines whether your target audience will decide to do business… READ MORE
5 Must See Strategies Guaranteed to Boost Your Site’s Traffic
If nobody sees your website, is it really there? It’s an awful feeling to create an incredible internet home for your business and then feel like you’re not attracting the audience you thought you would. While it’s possible you may have a content issue or simply be expecting too much too soon, more than likely… READ MORE
Australian Marketing Conferences and Events – June 2018
We’re heading into winter and while the weather cools down, the marketing events are heating up! We’ve got a long list below of the great upcoming events being held right around Australia, over June 2018. Each month, our team do the hard work for you and pull together a summary of upcoming marketing and advertising… READ MORE
SEO: How to Tank Your Ranks Quickly
Succeeding at SEO takes commitment and investment. You will need to invest both money and time and remain committed to the cause even when the results do not match the effort you’re putting in. If you’ve tried optimising a website or blog for SEO, then you know what I’m talking about. SEO can be compared… READ MORE
Search Marketing Professionals Melbourne
As a new contributor to Marketing.com.au, myself and a few of the team are helping with an upcoming event in Melbourne, keeping the cost minimal, and quality high, the ticket price is $10. The event details are as follows: No matter where you are in your career as a search professional or however your own… READ MORE
How to Obtain High Quality Links with Influencer Marketing
You probably already know that influencer marketing is a popular marketing strategy among many marketers today. According to a report by Linqia, 86% of marketers launched an influencer marketing campaign in 2017, and 92% of them found it to be effective. Influencer marketing is a powerful strategy to reach a bigger audience, drive more traffic,… READ MORE
Is Your Business Digitally Smart?
Technology has revolutionised business practices on many fronts whether it’s production, packaging, delivery or services. If developments such as the Internet of Things are anything to go by, a lot more is still in store. This growth has also led to a change in how businesses approach their marketing and communications. To succeed as a… READ MORE
Five Tips for An Effective Multilingual Content Marketing Strategy
Are you resting easy now that you think your company has finally figured out its content marketing? Well, we hate to burst your bubble, but your content marketing journey has just begun. The next big goal for your content marketing team is to get a head start on multilingual content marketing. Not exactly sure what… READ MORE
Australian Marketing Conferences and Events – May 2018
We hope you’ve been enjoying Marketing.com.au’s monthly Australian marketing and advertising event round ups so far this year. Have you managed to get yourself out and about to some of the fantastic events being held? If not, why not peruse the list of upcoming events in May 2018 we have found for you below. Our… READ MORE
How to Use Web Design for Brand Recognition and Impact
How successful is your corporate branding strategy? To find out, look no further than the “New vs. Returning” statistic in your website’s analytics software. On average, return visits account for about 25-50 percent of a website’s total traffic. Does that figure surprise you? If your website’s engagement statistics such as the bounce rate and average… READ MORE