We talk about the digital world being fast-moving but when you get into the nitty-gritty of search engine optimisation (SEO) and algorithms, you soon realise that that’s an understatement! This article covers some beginner SEO Tools. Google changes its algorithm hundreds of times a year with the simple aim of providing people with the most… READ MORE
SEO And SEM Strategies For Online Marketers
Search engines are every day ‘lost and found’ of our lives. When it comes to being found, noticed, and appreciated, there is no better medium than topping the search ranking. Come to think about it, approximately over 90% of all the online experiences begin with search engines. You need to know about SEO and SEM…. READ MORE
Online Marketing Events – December 2020
It’s time for December’s online marketing events. The pivot to the online space during the COVID-19 restrictions has certainly been impressive, even more so in the increase in the availability, diversity, and global knowledge sharing you can now take part in. We’re excited to bring you Marketing.com.au December 2020’s online marketing events round up. These… READ MORE
What Is Online Reputation Management?
Being a business owner, you work hard and chalk out a proven strategy to match the satisfaction level of your customers. You serve them with top-quality products and services that they are looking for. You assist them with fast and expeditious customer services to solve their every query related to your products and services. So,… READ MORE
5 Factors For A Digital Transformation In SMEs
Playing an important role in the process of running a business, technology has been the focus of most management meetings and more important than ever to date. The phrase “Digital Transformation” appeared early in the years 2012 and 2013, however, at that time, information networks and online social networking platforms were not as popular as… READ MORE
What Are The Steps Of Video Post-Production?
Writing is fantasizing about what your film will be like. Shooting is reality. And the post-production is recovering the idea you had. – Nicolas Winding Refn The above quote, at least in 2020, is NOT an exaggeration. We are now seeing people rolling out videos from drawing rooms because a third of the world’s population… READ MORE
Online Marketing Events – November 2020
The pivot to the online space during the COVID-19 restrictions has certainly been impressive, even more so in the increase in the availability, diversity, and global knowledge sharing you can now take part in. We’re excited to bring you Marketing.com.au’s November 2020 online marketing events round up. These are some of the best marketing events… READ MORE
Impact Of COVID-19 On The E-commerce Sector
According to ACI Worldwide, during the pandemic, the number of transactions in electronic commerce has increased. Compared to the previous year, in July 2020, the number of global transactions in e-commerce increased by 19%. During this period, the highest year-on-year increase was recorded in sales of leisure goods – 12% (9% in 2019). Australia’s E-Commerce… READ MORE
5 Ways to Make Your Website Load Faster
Regardless of the niche or industry, most businesses nowadays want their website to provide the ultimate user experience. After all, a website that can delight both old and new customers is more likely to perform better compared to the others. As the behaviour of buyers online continues to evolve, the importance of having a fast… READ MORE
How To Ensure Your Content Marketing Strategy Has ROI
Content Marketing Strategy is all the rage these days. Everybody is producing it. You’re being told that it’s important. Essential, even. If you’re not on the content bandwagon, you feel like you’re doing something wrong. With all this content being produced, the big question is – how is it working for you? Is your content… READ MORE