Having been born a first-generation Australian with immigrant parents who value good education, I was always pushed to perform the best academically. Against their will for me to study Medicine or Law, I’m currently completing my double bachelor’s degree in Business and Information Technology, majoring in Marketing and Enterprise Systems Development at the University of… READ MORE
5 Lessons to Learn from an Unsuccessful Email Campaign
Email messages are powerful, in fact, even more than other digital channels in terms of making an impact on your marketing efforts. The messaging from your emails are the glue that keep together your whole content marketing strategy. It is where you reach out to everyone, and is still one of the most powerful and… READ MORE
8 Tactics to Increase Engagement on Your Business Facebook Page
Facebook engagement is getting increasingly challenging. With over 70 million businesses worldwide using Facebook Pages and 20 million communicating using Facebook Messenger, Facebook has become the norm of consumer and business engagement. Unlike slow conventional marketing, Facebook is a mechanism for instantaneous connection with customers and audiences, allowing a more tailored and specialised form of… READ MORE
The Essentials of Hospitality Marketing
In the hospitality industry, your online presence is your most valuable marketing asset. When done correctly, your digital activity will help your venue to find new customers and promote repeat business. In order to effectively market your business in the digital space, follow these 7 essential tips for hospitality marketing. 1. Identify Your Target Audience… READ MORE
Australian Marketing Conferences and Events – October 2018
Did you now there are only 90 days left before Christmas? As the year fast escapes us, if you haven’t had a chance yet, check out some of the great upcoming marketing conferences and events coming up around Australia in October 2018. The Marketing.com.au team are proud to provide you with this monthly events round… READ MORE
5 High-ROI Marketing Ideas To Promote Your Product On Facebook
A holistic marketing strategy and platform has ensured the income of many brands from their products and kept their audiences updated every single day. Social media has established its credibility in the field of marketing for a particular business’ brand. Notably, Facebook became an on-demand strategy. Many providers will claim that they will use Facebook… READ MORE
What Is Reputation Management?
Why Is Reputation Management Important for Businesses? Risk management is one of the things that smart organisations do to maintain their online and offline reputation. Reasonable actions that they take can involve regulatory standards, safety and security protocols, diagnostics, maintenance requirements, quality control, and monitoring. While most organisations will consider most preventive measures, few will… READ MORE
How Can Social Media Content Help SEO Positioning
There are many types of digital marketing which all are connected. Whether you want to do PPC or SEO, but you cannot forget other forms of digital marketing. Every digital marketing practice is connected with another. All you have to do create the right balance so you can start getting the fruits of your labour…. READ MORE
How Many of These Video Marketing Mistakes Are You Making?
In case you didn’t know, video marketing is super-effective and video’s rise to dominance amongst digital content has continued throughout 2018 with forecasts suggesting that 82% of all internet traffic will be comprised of video by 2021. The time for adopting video is now. However, compared to traditional forms of marketing, video comes with a… READ MORE
The Lasting Impact of a Marketing Internship
Internships are vital in a career path and can cut both ways for prospective marketers in 2018, meaning the interning experience could either be disastrous or career affirming and inspirational. First impressions are everything in this world and if an intern forgets their boss’ name or fails to impress with their work on Day 1,… READ MORE