Ecommerce campaigns floundered across the board (and the planet) after Apple’s iOS14 update took effect in April. Standard best-practice structure failed, with media buyers quietly asking each other in industry groups whether any of their training libraries were still valid. Some advertisers are shifting their budget to Android and seeing subsequent rises in costs as… READ MORE
Why most people get business cards wrong
What happened last time you handed your business card to someone? Did they politely thank you and slip it into their pocket? If you think that is a successful card, you would be wrong. A successful card gets a very different response. After you hand it to someone they accept it, do a double-take, and… READ MORE
Marketing Events – October 2021
Have you checked in with what the marketing and advertising industry is doing in the events space this month? Here are October 2021’s monthly marketing and advertising events, conferences and networking meetings round-up. The opportunity to attend events locally and from around the world has been a unique opportunity in these times. We’re sharing with… READ MORE
7 Tips for Creating an Omnipresent Marketing Strategy
Can your brand make a strong relationship with customers if they don’t see it every other day? In most cases, the answer is no. This is why leading companies follow the phrase out of sight, out of mind religiously. Looking at Coca-Cola’s annual revenue ($37 Billion in 2019), a layman would say they don’t need… READ MORE
Marketing Events – September 2021
Have you checked in with what the marketing and advertising industry is doing in the events space this month? Here are September 2021’s monthly marketing and advertising events, conferences and networking meetings round-up. The opportunity to attend events locally and from around the world has been a unique opportunity in these times. We’re sharing with… READ MORE
Innovative Australian Brands Using 3D and Augmented Reality To Improve Conversions
With recent changes in eCommerce due to the global pandemic, competition in online retail is as fierce as ever before. Companies around the globe constantly seek ways to deliver the best user experience to their customers. One of the best ways to do so is an app-free Augmented Reality solution – one of the latest… READ MORE
Marketing Events – August 2021
Have you checked in with what the marketing and advertising industry is doing in the events space this month? Here are August 2021’s monthly marketing and advertising events, conferences and networking meetings round-up. The opportunity to attend events locally and from around the world has been a unique opportunity in these times. We’re sharing with… READ MORE
Utilising Customer Reviews to Enhance Your SEO
If you’re looking for an easy way to boost your online presence and bolster your digital marketing campaigns, look no further than online customer reviews. Reviews are incredibly important to the way you operate online, helping to build credibility with search engines and turn interested viewers into paying customers. Online reviews are perhaps most important… READ MORE
How To Keep Your Team Meetings Efficient While Working Remote
Years from now, business leaders will have many lessons to share about surviving a global pandemic. COVID-19 has altered the future of business and forever changed its practices. According to the experts at the Harvard Business School, part of the conversation will revolve around the shift to remote work. Against the arguments to return to… READ MORE
Marketing Events – July 2021
Have you checked in with what the marketing and advertising industry is doing in the events space this month? Here’s July 2021’s monthly marketing and advertising events, conferences and networking meetings round up. The opportunity to attend events locally and from around the world has been a unique opportunity in these times. We’re sharing with… READ MORE