Your website is the digital face of your brand. So much of your success, both online and offline, depends not only on how well your website functions, but also on how well it’s able to represent your brand and persuade visitors to do business with you. Ultimately, it all comes down to web design. And… READ MORE
How to Market Yourself When You’re A “Nobody”
Have you ever seen the kinda-comedy, kinda-romance, kinda-drama movie “Memoirs of an Invisible Man”? Amongst all the classics Chevy Chase has starred in, this one doesn’t rank highly. Yet, if you’re starting out in business, it might capture exactly how you feel. Nobody – and I mean nobody – can see you. But even worse… READ MORE
3 Reasons You Should Never Forget the Bigger Picture in Digital Marketing
There are so many aspects of digital marketing, including SEO, social media, email, retargeting, web development – the list goes on. With so many components, businesses often focus on digital marketing incrementally, rather than looking at the bigger picture or working towards a wider marketing strategy. When marketers fail to focus on big-picture questions about… READ MORE
Published Content and Branding: Making the Most of Your Expertise
As the case with marketing since its inception, business owners understand that positive branding helps to engage clients and bring in new business leads. Increasing these opportunities is often achieved by traditional marketing tools – such as TV and radio advertising, and more recently social media marketing. However, effective these may prove, an area which… READ MORE
Why Do Short Format Videos Work?
In today’s society there is so much information available to viewers. Consumers now “channel surf” the Internet for content and chop and change what they are looking at fast! In an article in the financial review on the 1st November 2017 – The head of retail for Facebook Australia Kate Box stated “The average time… READ MORE
Visual Identity as an Important Part of Any Marketing Strategy
The visual aspect of any marketing strategy and campaign has always been essential. Nowadays, with the increased use of technology, by both the customers and marketers, the visual identity became more important than ever. Whether it’s about promoting a brand, product or a service, a visual identity is what truly captures the attention of customers… READ MORE
5 Must Have Strategies for eCommerce Businesses in the Digital Age
The Internet is “just a fad!” That was the general public perception way back when we were getting acquainted with it. Fast forward approximately 20 years and almost everything runs through the Internet. People-to-people, people-to-machines and even machines-to-machines; this holistic concept is popularly known as the Internet Of Things (IOT). Along with people, countless companies… READ MORE
Promotional Products Are Worth the Investment – If You Know How to Maximise Them
When it comes to promoting your brand and marketing your company, one of the popular ways is to give your clients or customers an item with your company logo and/or name on it. These are called company promotional products, and can include anything from pens and notepads to USB drives and umbrellas – the sky’s… READ MORE
The Importance of Good Photography as a Corporate Branding Tool
Corporate branding has got to be one of the most powerful tools in the business toolkit when it comes to getting your product or service out there in a focussed, strategic way. The importance of corporate branding was highlighted way back in the nineties by Stephen King, founder of the Advertising Research Unit. King (not… READ MORE
Why Your Business Should Invest in Digital Logo Design
Brands have caused outrage this past year, changing much loved logos into less detailed designs, but why are they doing this? Advertising has changed, therefore the way we have design out company logos has to change also. Big brands are changing and adopting more minimal looks that will look sleeker on flat screens. This is… READ MORE