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How To Effectively Use Stock Photos In Facebook Ads

May 22, 2022 By Amos Struck

How To Effectively Use Stock Photos In Facebook Ads

The days of text-based ads are over. Now it’s all about visuals. If your ads are not visually appealing and engaging, no one will click on them. Hubspot’s report shows that ads with images are the most popular type of content to increase traffic and CTR. Now there may be some questions on your mind…. READ MORE

Why Most People Get Business Cards Wrong

October 10, 2021 By Daniel Edwards

Why most people get business cards wrong

What happened last time you handed your business card to someone? Did they politely thank you and slip it into their pocket? If you think that is a successful card, you would be wrong. A successful card gets a very different response. After you hand it to someone they accept it, do a double-take, and… READ MORE

5 Ways to Increase Visibility and Engagement for Your Online Brand

January 15, 2020 By Sandra Larson

5 Ways to Increase Visibility and Engagement for Your Online Brand

Currently, all brands need to have an online presence. People purchase what they can remember. The impressions brands create keeps them active in their customers’ minds. The distinct efforts brands make usually establish them within the market and maintain them within a great position to compete with the other brands. Therefore brand visibility is significantly… READ MORE

Creating Better Brand Consistency with the Help of Your Website Design

March 6, 2019 By Vanessa Davis

Brand consistency website

Your website is the digital face of your brand. So much of your success, both online and offline, depends not only on how well your website functions, but also on how well it’s able to represent your brand and persuade visitors to do business with you. Ultimately, it all comes down to web design. And… READ MORE

How to Market Yourself When You’re A “Nobody”

January 31, 2019 By Dean Mackenzie

Personal branding from scratch

Have you ever seen the kinda-comedy, kinda-romance, kinda-drama movie “Memoirs of an Invisible Man”? Amongst all the classics Chevy Chase has starred in, this one doesn’t rank highly. Yet, if you’re starting out in business, it might capture exactly how you feel. Nobody – and I mean nobody – can see you. But even worse… READ MORE

3 Reasons You Should Never Forget the Bigger Picture in Digital Marketing

December 7, 2018 By David Bobis

There are so many aspects of digital marketing, including SEO, social media, email, retargeting, web development – the list goes on. With so many components, businesses often focus on digital marketing incrementally, rather than looking at the bigger picture or working towards a wider marketing strategy. When marketers fail to focus on big-picture questions about… READ MORE

Published Content and Branding: Making the Most of Your Expertise

July 20, 2018 By Donna Jackson

Making the most of wirting content

As the case with marketing since its inception, business owners understand that positive branding helps to engage clients and bring in new business leads. Increasing these opportunities is often achieved by traditional marketing tools – such as TV and radio advertising, and more recently social media marketing. However, effective these may prove, an area which… READ MORE

Why Do Short Format Videos Work?

November 8, 2017 By Jason Berard

short format video - videographer

In today’s society there is so much information available to viewers. Consumers now “channel surf” the Internet for content and chop and change what they are looking at fast! In an article in the financial review on the 1st November 2017 – The head of retail for Facebook Australia Kate Box stated “The average time… READ MORE

Visual Identity as an Important Part of Any Marketing Strategy

July 4, 2017 By Alex Williams

Brand Identity

The visual aspect of any marketing strategy and campaign has always been essential. Nowadays, with the increased use of technology, by both the customers and marketers, the visual identity became more important than ever. Whether it’s about promoting a brand, product or a service, a visual identity is what truly captures the attention of customers… READ MORE

5 Must Have Strategies for eCommerce Businesses in the Digital Age

April 27, 2017 By Sohail Rupani

ecommerce-business-work-desk

The Internet is “just a fad!” That was the general public perception way back when we were getting acquainted with it. Fast forward approximately 20 years and almost everything runs through the Internet. People-to-people, people-to-machines and even machines-to-machines; this holistic concept is popularly known as the Internet Of Things (IOT). Along with people, countless companies… READ MORE

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