We have entered a new era of the digital age. Businesses are also evolving from traditional marketing that is losing its impact by becoming effective as less as possible. If you want to become a marketer with forward-thinking, you have to know what a better way is and that is content marketing. Content marketing is… READ MORE
Competition In The Market: How To Make Your Business Stand Out
Businesses face many challenges on the road to success. Standing out in a sea of competitors is one of the primary goals of businesses in a saturated market. For businesses in Australia, the struggle remains the same. Differentiating the business and creating a unique presence in the Australian market is difficult, but not impossible. With… READ MORE
The Definitive Guide to Marketing Your Restaurant During COVID-19
The economic impact of COVID-19 has been felt by many, however, most can agree that restaurants have been amongst the hardest hit. There is no doubt that this has forced the hospitality industry to change and adapt, and it’s up to restauranteurs to decide whether they want to embrace this change or fight against it…. READ MORE
Online Marketing Conferences and Events – June 2020
While the COVID-19 global pandemic has resulted in a disruption to physical events, conferences and workshops, there are still plenty of opportunities online to up-skill and network with others. So, during this time, we’re sharing digital events from around Australia and the globe so you can still keep learning and expanding your network! All these… READ MORE
5 Proven Marketing Strategies You Should Implement Right Now
There are plenty of marketing tactics and strategies you can implement to benefit your business. But what ones should you focus on today? Here are 5 proven marketing strategies you can implement right now. 1. Video Marketing According to Cisco predictions, videos will account for 82% of all internet traffic. This means that we might… READ MORE
Hotels and Influencer Marketing in 2020
What Is A Social Media Influencer? “To be an influence, you have to love people before you can try to lead them.” – John C. Maxwell An “influencer” is a well-known figure on social media who has a sizable follower base. Influencers usually have a very strong relationship with their fan base. Their followers are… READ MORE
Six Pieces of Feedback Every Business Blogger Has Heard
If you write a blog for a business, then you have probably heard umpteen suggestions from clients who are looking for a bit more razzmatazz to boost their online profile. Of course, just like in real life, some suggestions are worth listening to and some are not. Sorting the good from the bad isn’t always… READ MORE
Online Marketing Conferences and Events – May 2020
The circumstances surrounding COVID-19 are having a huge and resounding impact on the entire marketing and advertising community. Just one of these impacts is the cancellation of physical events, conferences and meetups. So, during this time, we’re sharing digital events locally and internationally so you can still keep learning, improving your skills and networking! All… READ MORE
Data To Monitor Daily In Google Analytics For Success
Having a business in the modern-day and age, it’s important that you have a presence online in order to attract customers. If you don’t have a website then you’d rather not exist as a brand. When you create a website that has useful content and products that are attractive to the general public, it’s going… READ MORE
10 Deadly Digital Marketing Mistakes and How to Avoid Them
When it comes to digital marketing, there is absolutely no doubt that it is one of the most useful tools that business owners can use to market their businesses these days. However, some digital marketing campaigns just don’t produce the results that business owners would like them to. But when you know what you are… READ MORE
