Every business owner knows the fact that the business industry never guarantees a smooth sailing course. Almost all businesses have already encountered multiple failures, may it be due to minimal mistakes or major lapses, that can cause a significant issue which affects the company’s business overall profit, especially the errors in digital marketing. Some of… READ MORE
Australian Marketing Conferences and Events – August 2017
As August 2017 kicks in to gear, we should all be reminded that there are only a handful of months left this year, to get out and about and attend some of the great marketing and advertising conferences and events around Australia. There is no time like the present to book yourself in so you… READ MORE
The Importance and Benefits of Collaborations in Creative Business
In today’s competitive business environment, it often takes a collaborative mentality in order to foster the highest level of success that you desire. While brainstorming sessions with your top managers may be one strategy that you can pursue, it can be helpful to take into account the creative ideas of everyone in your company. More… READ MORE
6 Common Mistakes To Avoid with Google AdWords Campaigns
Google AdWords is an excellent way to market your business to an audience with high intent to buy. But it is also difficult to achieve great results without having experience and following best practices. Google themselves, say it’s recommended that your account be reviewed and refined regularly. But without years of experience it can be… READ MORE
Australian Marketing Conferences and Events – July 2017
It’s the middle of winter and you might not feel like getting out and about in this cooler weather. That was until you saw the great list of upcoming Australian marketing events that are being held in various locations around Australia this July. The Marketing.com.au team are passionate about keeping you updated on the most… READ MORE
Visual Identity as an Important Part of Any Marketing Strategy
The visual aspect of any marketing strategy and campaign has always been essential. Nowadays, with the increased use of technology, by both the customers and marketers, the visual identity became more important than ever. Whether it’s about promoting a brand, product or a service, a visual identity is what truly captures the attention of customers… READ MORE
Seven Key eCommerce SEO Tactics and Tools You Should Be Using
If we build it they will come, right? If only it were that simple and easy. We all know it isn’t, but many business owners expect the orders to start flooding in, as soon as their online stores are launched. After all, doesn’t everyone shop online these days? Sure, most of us do. And who… READ MORE
Australian Marketing Conferences and Events – June 2017
As the end of the financial year fast approaching, make sure you get in your professional development training! With so many different topics and events there is sure to be something for you. We like to keep you updated on the most popular upcoming Marketing events around Australia each month. If you’re involved in, or… READ MORE
Marketing Technology – What Are the Trends in 2017?
2017 has already brought some interesting new trends in the area of marketing technology (or MarTech), and this is likely to continue throughout the year. The average marketer has more technology than ever, but it’s up to them to use it effectively. Here’s what marketers are going to need to know moving forward: The War Continues Between… READ MORE
Where Are Small Businesses Spending Their Marketing Dollar in 2017?
As marketing budgets continued to rise throughout 2016, reaching up to 12% of company revenue, the outlook for marketing agencies and those wanting to enter into the online marketing world looks bright. According to the 2016-2017 CMO Spend Survey by Gartner, Larger corporations (those with over $5 billion revenue) are spending over 13% of their… READ MORE