2017 has already brought some interesting new trends in the area of marketing technology (or MarTech), and this is likely to continue throughout the year. The average marketer has more technology than ever, but it’s up to them to use it effectively. Here’s what marketers are going to need to know moving forward: The War Continues Between… READ MORE
Where Are Small Businesses Spending Their Marketing Dollar in 2017?
As marketing budgets continued to rise throughout 2016, reaching up to 12% of company revenue, the outlook for marketing agencies and those wanting to enter into the online marketing world looks bright. According to the 2016-2017 CMO Spend Survey by Gartner, Larger corporations (those with over $5 billion revenue) are spending over 13% of their… READ MORE
Big Digital Adelaide 2017 Kicks Off Next Week
Big Digital Adelaide kicks off next week! We’ve already mentioned Big Digital in our events section, but thought we thought it’s worth a special mention to remind readers that it kicks off on Monday. If you haven’t booked, there is still time – just visit http://bigdigital.events/. Over the two days you will learn different aspects… READ MORE
Australian Marketing Conferences and Events – May 2017
We’re well into the second quarter of 2017 now, so if you haven’t had the time to get yourself along to any marketing events, this month leaves you no excuses with the great variety of upcoming marketing events and conferences for May 2017. We like to keep you updated on the most popular upcoming Marketing… READ MORE
How to Increase Your Facebook Video Reach
Video is all the rage right now in content marketing. And with a good reason. According to YouTube, mobile video consumption rises by a smashing 100% every single year. When featured in email marking campaign, a video leads to 200-300% increase in click-through rate, and when included on a landing page a video will convert… READ MORE
5 Must Have Strategies for eCommerce Businesses in the Digital Age
The Internet is “just a fad!” That was the general public perception way back when we were getting acquainted with it. Fast forward approximately 20 years and almost everything runs through the Internet. People-to-people, people-to-machines and even machines-to-machines; this holistic concept is popularly known as the Internet Of Things (IOT). Along with people, countless companies… READ MORE
Australian Marketing Conferences and Events – April 2017
Have you booked yourself in for any marketing events this month? If not, you still have time. Each month we make it super easy to keep in the loop about the most popular upcoming Marketing events around Australia. If you’re involved in or know of, any interesting Australian marketing or advertising industry events that you… READ MORE
Maximising Revenue Potential Through Account Based Marketing
It’s important to fine tune marketing against a known set of customers and then lift the levels of engagement and subsequent lead conversation you see within those customers. Account Based Marketing (ABM) allows you to target your marketing to only those you’re looking to build business with. We’ve all worked through the scenario where as marketers,… READ MORE
Ways to Reach a Customer Base That Isn’t Necessarily Internet Savvy
The Internet is not going to go away; that is a fact and one that some of your customers may struggle with, but how many times have you listened to a member of the younger generation and feel as though they are speaking another language? It can be like this for consumers who prefer to… READ MORE
Four Strategies SEO Agencies Use To Supercharge Google My Business
If you’ve claimed and verified your Google Maps listing you may think that’s all there is to it. However, whilst Google My Business (the platform you use to manage listings) implies that all you need to do is keep your details up to date and upload a few photos, there’s tons more you can do… READ MORE