Addressable TV is the capability to display different ads to different households in the one media. It has been rapidly gaining traction in recent years, with Australia becoming something of a pioneer in the sector. Not only have many industry players launched addressable TV offerings, but advanced planning tools from companies, such as Finecast, have… READ MORE
Budgeting Social Media Marketing and How to Get Your Money’s Worth
Back in 2008, researchers from the University of California, San Diego, concluded that the brain of an average American was exposed to 34GB of information on a daily basis. More than a decade later that number undoubtedly increased, which brought about another phenomenon – banner blindness. The attention of social media users hit an all-time… READ MORE
Australian Marketing Conferences and Events – October 2019
Christmas is nearly here! Add some great upcoming marketing conferences and events to your schedule before it’s too late. Here’s October’s Marketing.com.au Australian marketing, business and advertising event round up. We also have our dedicated Australian Marketing Conferences and Events Calendar, where we’ll list other events as soon as we find them. If there’s an… READ MORE
What is Off-Page SEO Optimisation and Why is it Important?
You’ve done it. You put in the hard yards to learn about search engine optimisation (SEO) and optimised your website to perfection. But then you started hearing some new phrases being thrown around. It turns out there are two types of SEO – on-page and off-page. Just when you thought you had it all figured… READ MORE
The Value of Social Listening as a Social Media Strategy
When you hold a conversation, the success of the interaction relies on your ability to listen to the other person and give appropriate responses. The same thing is true of social media. After all, social media platforms are expressly designed as platforms for interaction. So why aren’t businesses listening to the conversation? If you’re not… READ MORE
3 Actionable Marketing Tips for Seasonal Businesses
Ice cream and dessert shops sell a lot more products in the summer than in the winter. Beachfront vacation houses accommodate more guests in the summertime, too. Meanwhile, ski resorts get an influx of visitors during winter but experience a downturn in other seasons. Unfortunately, this type of decline in business is a reality for… READ MORE
Australian Marketing Conferences and Events – September 2019
2019 is moving fast and the months are flying off the calendar. It’s time to check in with what the marketing and advertising industry is doing in the events space in Australia for September. Have you managed to RSVP to a function this year? Add a business card to your networking collection? Or taken notes… READ MORE
How Medical Practitioners Can Boost Website Traffic and Gain Attention in a Global Market
The healthcare industry has traditionally been slower in taking advantage of online marketing opportunities than other industries with a less location-based mentality. Healthcare businesses may focus more heavily on local advertising because most people want to find a local GP, dentist or pharmacy (although they may be more willing to travel when visiting a specialist)…. READ MORE
How to Reuse Content (And Save Time and Get More Traffic)
To stay relevant online, you need to create quality content consistently. But that can prove to be difficult. Creating quality content
5 Key Suggestions to Prequalify Traffic with PPC Ads
If you have an online business, it’s likely that one of your success indicators is having an increased click-through rate and a high conversion rate, and your business is doing better the higher they are. With this in mind, though you do want to be getting the right people to click through to turn into… READ MORE