Marketing news, events and resources
Upcoming Events
Events List Navigation
Storytelling & how to stay relevant in a digital content landscape
The art of storytelling is an essential part of your brand and marketing strategy due to the changing online environment in which we engage our customers. Great content that tells your brand’s ‘story’ in a genuine and authentic way will resonate with your customer, and as a result word of mouth endorsements in the form of social sharing takes over. Your brand perception increases and so does your engagement, all whilst being light on your marketing wallet.
Find out more »Transforming buyer behaviour through content
With the marketing space changing so much over time, there is a number of different channels for brands to follow. Even with these changes, marketers need to make the decision on what to prioritise with their marketing budget based on their industry. With budgets quite often being tight it is up to the marketing manager and their team to come up with creative ways to do what needs to be done. At this event you will learn how different organisations,…
Find out more »PR Writing
Do you want to learn how to write more engaging copy for your clients or potential clients? At this event you will learn how you can engage your target audience. You will learn with various writing and planning tasks that will be specifically related to your current role. You will also learn about different public relations communications which include media releases, newsletters, annual reports plus more.
Find out more »ADMA Global Forum
The ADMA Global Forum is not just another marketing event, it is the only conference that brings together some of the global experts in marketing, media, advertising and many more. This conference is all opening your mind to what's possible today, with best-in-class practices designed to change your perspective and to help move the industry to the next level. Some of the experts include: Tom Betts, Financial Times; Matt Britton, YouthNation; Janice Chan, Starwood Hotels pus many more experts.
Find out more »Marketing from the Inside-out
Your biggest brand advocates are right under your nose The Global Chief Marketing Officer, Jeanniey Mullen, from Mercer is coming to Melbourne! At this event she is going to be teaching the way Mercer do marketing and the advantages of having it all start from the staff down and having the staff as your biggest advoctes. This event will be teaching how this approach with marketing drives incredible results.
Find out more »LinkedIn Marketing Workshop
LinkedIn is the fastest growing social media platform at this moment, 3 out of 4 users are key decision makers - A perfect marketing channel for building brand awareness and creating business opportunities. This interactive workshop will give you the tools to build both your personal professional brand and your company’s brand on LinkedIn.
Find out more »Social Media – Connecting Businesses to the World
Social Media is such an important part of anyone's marketing plan. This event is designed to help you understand the platforms and the power that they have, you will be looking at Facebook, Twitter and Instagram. During this masterclass you will learn how social media communicates your brand, the basics of different social media platforms, content strategy and management plus much more. The speaker is Meg Coffey, who is a social media strategist, brand marketing specialist, public speaker, and coach.
Find out more »
Talking to the: Generations Australia 2017
3 day event full of forums, interactive workshops and discussions that will provide insights, examples and tips that will help to take your marketing strategies to the next level. Day One: Marketing to Youth & Parents Day Two: Gen Y & Gen Z Day Three: Gen X & Baby Boomers Sharing insights and learnings through case study presentations are: Optus WWF, Australia The Movember Foundation Transport Accident Commission Kids Business Communication Bureau of Metereology Luna Park Ntegrity Agency Sydney Opera…
Find out more »Intrigue Summit
This conference is designed to be an interactive marketing and advertising event and has been tailored for different stages of your career, from global brand advertisers, digital agencies, online publishers plus many more! This 2 day conference has different speakers from all of Australia and the APAC region, some of the topics the speakers will be talking on include: SEO: How to be best friends with search engine algorithms and how to deal with those algorithms suddenly behaving like humans…
Find out more »Copywriting Advanced Course
Copywriting is such an important component for marketers and their teams. This event is designed to take you to the next level and help you excel beyond the basic level. You will learn how to articulate an idea that is concise and engaging, learn how to produce industry standards, develop solid & original ideas plus much more!
Find out more »