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December 2019
Introduction to SEO | Melbourne
About this workshop Search engine optimisation (SEO) is about improving the visibility of a site in a search engine’s “organic” (or unpaid) results. If you’re interested in getting a practical introduction to SEO, including what it is and find out how you can make the most of it, this class will give you a great start. You’ll learn what search engines are trying to achieve and why, how they’ve developed over time, what’s in store in their future, what elements…
Find out more »Content Marketing For Beginners | December 18
About This Class Content Marketing has become the biggest buzzword in digital marketing, but very few people really know how to integrate content into their brand in a cohesive, strategic, and optimised way. In this class, we’ll cover the need-to-know aspects of creating and executing a content marketing plan, from creating a style guide to setting an editorial calendar, to measuring performance. The goal: you walk away with a clear picture of what content can do for your brand, and…
Find out more »Google Analytics Bootcamp | December 19
About This Workshop Google Analytics is the most commonly used web analytics tool in the world today. Though by only using the default settings, most users aren’t utilising the platform to its fullest extent. Having a detailed understanding of Google Analytics gives you the ability to create accurate reports, extract insights from data, and effectively track, manage, and attribute ROI for your marketing campaigns. In this 6-hour bootcamp, you’ll learn how to take full advantage of the Google Analytics platform.…
Find out more »January 2020
Customer Journey Mapping | January 9
About This Class Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea catalysing behaviours. But building a business, product, or service around a point-in-time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behaviour, organically generates habitual engagement, and promotes a profitable viral cycle, we must first understand the consumer journey. This workshop with introduce you to the…
Find out more »February 2020
Online Marketing Sydney Conference
Prosperity Media are happy to announce that we will be running a Online Marketing Conference on the 10th of February 2020 in Sydney. Who is the conference going to be for? – SEO’s of any level - Entry, Mid, Advanced. – Digital Marketing Managers – PPC Managers – Business Owners looking to grow website traffic. – Affiliate Marketers – eCommerce Managers - Growth Hackers What will you learn from this event? Actionable tips for SEO campaigns you can implement. Growth…
Find out more »2nd Annual Social Media WA Summit
Developing an agile and audience-centric social media strategy to drive engagement and keep up with accelerated change. Given the pace of change across social media – what got you where you are today, won’t get you where you want to go with your social media strategy throughout 2020 and beyond. As habits and platforms continue to evolve, and as new platforms come into existence, what influences the way people use and react to social media, in addition to how you…
Find out more »Customer Contact Week 2020 Australia and New Zealand
For years, contact centres have worked in siloes, focused on responding to customer calls in a fast and efficient manner. Those days are long gone! Contact Centres are ready to emerge as the hero of customer experience, embracing a new way of working that goes way beyond transactional activity towards an empowered customer relationship management. As the industry gears up to take on this new high-status value-driven role within the CX framework, Customer Contact Week 2020 will provide you with…
Find out more »March 2020
NO/BS Conference
NO/BS is a "Digital Reality Check", created out of frustration (by agency owner Jason Soultan) from attending too many conferences with weak content. NO/BS is the event that (Jason) always wanted to attend, but never really found. A place where like-minded people can get together, listen to some amazing stories and cut through all the.... BS. NO/BS is hosted at The Forum Melbourne March 11th-13th, 2020.
Find out more »AUS Government Data Summit
The 6th Australian Government Data Summit will focus on how you can improve the reliability, quality and accessibility of data, use data and emerging technology for innovation and competitive advantage and imbed data literacy and build a highly skilled data workforce to create a data-driven culture. It will explore the trends and strategies that will push your data management practices up the maturity curve. Tweet about this event using #GovData20 and @PublicSpectrum for event and industry updates!
Find out more »Corporate Communications Leadership
The Corporate Communications Leadership Forum, being held in Melbourne from 31 March – 2 April 2020 is a unique event that will explore some of the most exciting case studies and innovative strategies to strengthen leadership skills in communication. With powerful keynote presentations and panel discussions from Australia’s leading corporate communications professionals, this event will address the most significant challenges being faced today and uncover the knowledge, strategies and technology to improve the impact and value of corporate communications efforts.…
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