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7 Local SEO Ranking Factors in 2022

July 10, 2022 By Greg Tuohy

7 Local SEO Ranking Factors in 2022

Small businesses looking to do well on Google need to think seriously about local SEO. Many businesses make the mistake of focusing on general rules and practices when launching an SEO campaign. However, local SEO can give smaller businesses a significant edge over the competition when it comes to search visibility and connecting with lucrative… READ MORE

A New Approach To Data Protection in 2022

April 2, 2022 By Dan Rradak

Data Protection in 2022

Data is the most integral part of every website. If lost or accessed without consent, it can reveal customer information, employee social security number, client financial records, trade secrets, etc. Therefore, a new and better approach towards data protection is needed in 2022 to ensure smooth business functioning. Last year, websites succumbed to cyberattacks in large numbers. IBM… READ MORE

Strategies To Maximise The Effectiveness Of Backlinks

January 16, 2022 By Elsa Rosey

Strategies to maximise the effectiveness of Backlinks

“Out of sight, out of mind” is a saying which is becoming extremely important in today’s times when people have a short memory span. Therefore, it is of utmost importance to stay alive in the minds of the consumers. To do so, we require link building. What Is Link Building? Link Building can be described… READ MORE

Marketing.com.au’s Top 10 Articles in 2021

December 5, 2021 By Pamela Alison Meagher

Marketing.com.au’s Top 10 Articles in 2021

Since our website first launched back in 2011, our team has been committed to providing our marketing readers with regular updates on the latest events, news, and resources relating to marketing and advertising in Australia. We’ve had articles on time management for marketers, reputation management, email marketing mistakes, hospitality marketing essentials, video marketing, marketing internships,… READ MORE

5 Kinds of Content that Every Digital Marketing Plan Should Include

December 4, 2021 By David Pagotto

5 Kinds of Content that Every Digital Marketing Plan Should Include

When it comes to marketing, content is king. And while blogging should still be at the heart of any business’s digital marketing initiatives, there’s no need to stop there! It’s important to embrace new and emerging marketing trends (as well as the age-old tried and tested ones), to design a unique content strategy that your… READ MORE

7 Tips for Creating an Omnipresent Marketing Strategy

August 27, 2021 By Rebecca Lee

7 Tips for Creating an Omnipresent Marketing Strategy

Can your brand make a strong relationship with customers if they don’t see it every other day? In most cases, the answer is no. This is why leading companies follow the phrase out of sight, out of mind religiously. Looking at Coca-Cola’s annual revenue ($37 Billion in 2019), a layman would say they don’t need… READ MORE

What Marketers Need To Know About Google’s New Privacy-Focused Strategy

May 1, 2021 By Richard Gerrettson-Cornell

What Marketers Need to Know about Google’s New Privacy-Focused Strategy

Following recent controversies in 2020, Google has announced plans to create a privacy-focused web, which is equally non-invasive of user history and supports the work of advertisers and publishers. Most recently, Google pledged to render third-party cookies obsolete in Chrome to increase web browsing privacy for users. However, unlike Safari and Firefox, which have blocked… READ MORE

How Google December 2020 Core Update Changed The Ways Of SEO For Businesses

April 20, 2021 By Arpit Jaiswal

How Google December 2020 Core Update Changed The Ways Of SEO For Businesses

The pandemic of Covid-19 had the least effects on Google during the entire 2020. Google made some significant changes to its search algorithm in the year 2020. As a result, Google officially announced a new core update on 3rd December 2020. Furthermore, algorithm updates are supposed to roll out more in the year 2021. The… READ MORE

5 Trends In eCommerce Marketing You Should Avoid

April 16, 2021 By Xaviera Khalid

5 Trends in eCommerce-Marketing-You-Should-Avoid.jpg

eCommerce stores have taken over the world in the past few years. Especially since 2020, people are relying on online stores now more than ever. And thus standing apart from your competitors has also become difficult and requires constant effort. The online marketing industry is constantly changing and evolving and thus every online business needs… READ MORE

Online Customer Retention Tips To Win Back Lost Customers

March 14, 2021 By Chatwalee Pingkasan

Online Customer Retention Tips To Win Back Lost Customers

Have you ever lost potential customers from your business? How did you feel? Losing potential customers from your business is the most painful thing to go through in a business, as they are always the main source of profit in a business. Most business people do not know how to handle this situation. Some may… READ MORE

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