“Out of sight, out of mind” is a saying which is becoming extremely important in today’s times when people have a short memory span. Therefore, it is of utmost importance to stay alive in the minds of the consumers. To do so, we require link building. What Is Link Building? Link Building can be described… READ MORE
Marketing.com.au’s Top 10 Articles in 2021
Since our website first launched back in 2011, our team has been committed to providing our marketing readers with regular updates on the latest events, news, and resources relating to marketing and advertising in Australia. We’ve had articles on time management for marketers, reputation management, email marketing mistakes, hospitality marketing essentials, video marketing, marketing internships,… READ MORE
5 Kinds of Content that Every Digital Marketing Plan Should Include
When it comes to marketing, content is king. And while blogging should still be at the heart of any business’s digital marketing initiatives, there’s no need to stop there! It’s important to embrace new and emerging marketing trends (as well as the age-old tried and tested ones), to design a unique content strategy that your… READ MORE
7 Tips for Creating an Omnipresent Marketing Strategy
Can your brand make a strong relationship with customers if they don’t see it every other day? In most cases, the answer is no. This is why leading companies follow the phrase out of sight, out of mind religiously. Looking at Coca-Cola’s annual revenue ($37 Billion in 2019), a layman would say they don’t need… READ MORE
What Marketers Need To Know About Google’s New Privacy-Focused Strategy
Following recent controversies in 2020, Google has announced plans to create a privacy-focused web, which is equally non-invasive of user history and supports the work of advertisers and publishers. Most recently, Google pledged to render third-party cookies obsolete in Chrome to increase web browsing privacy for users. However, unlike Safari and Firefox, which have blocked… READ MORE
How Google December 2020 Core Update Changed The Ways Of SEO For Businesses
The pandemic of Covid-19 had the least effects on Google during the entire 2020. Google made some significant changes to its search algorithm in the year 2020. As a result, Google officially announced a new core update on 3rd December 2020. Furthermore, algorithm updates are supposed to roll out more in the year 2021. The… READ MORE
5 Trends In eCommerce Marketing You Should Avoid
eCommerce stores have taken over the world in the past few years. Especially since 2020, people are relying on online stores now more than ever. And thus standing apart from your competitors has also become difficult and requires constant effort. The online marketing industry is constantly changing and evolving and thus every online business needs… READ MORE
Online Customer Retention Tips To Win Back Lost Customers
Have you ever lost potential customers from your business? How did you feel? Losing potential customers from your business is the most painful thing to go through in a business, as they are always the main source of profit in a business. Most business people do not know how to handle this situation. Some may… READ MORE