We’ve all heard of user generated content (UGC), a staple of any content marketing strategy. While the power of UGC can’t be refuted, all good things eventually evolve. So what is the natural evolution of UGC? The answer is user created and controlled content, a form of content that has already found its footing amongst… READ MORE
How to Plan a Content Strategy for Your eCommerce Business
A robust content strategy needs to be at the core of every ecommerce brand’s digital marketing initiatives. According to a CMI study, 75% of B2C marketers have found their strategy to be the most crucial factor in the success of their content marketing. Yet, only 38% of marketers have a clearly documented content strategy. So,… READ MORE
How Can Social Media Content Help SEO Positioning
There are many types of digital marketing which all are connected. Whether you want to do PPC or SEO, but you cannot forget other forms of digital marketing. Every digital marketing practice is connected with another. All you have to do create the right balance so you can start getting the fruits of your labour…. READ MORE
8 Email Marketing Mistakes You’ll Want To Avoid
Email marketing can be a very effective strategy if it is employed correctly. Too many marketers shoot themselves in the foot and can harm their brand’s reputation and effectiveness by making common and preventable email marketing mistakes. 1. Too Long or Too Short Email length is important to keeping the reader both engaged and adequately… READ MORE
Will IGTV Change the Face of Video Marketing Forever?
IGTV is here and it’s got players like YouTube, Snapchat and Vimeo shaking in their boots. And rightly so, Instagram has shown us time and time again that it is capable of eating its competition: think Snapchat and Instagram stories. What Is IGTV? IGTV will focus on vertical video content up to 60mins long in… READ MORE
Generating High Quality Leads with Knowledge Base Pillar Pages
Every business needs a reliable knowledge base for clients, employees, and customers and an on-going sales generation method. While most enterprises have both separately, it’s possible to combine a knowledge base with lead generation. Doing so isn’t only cost-efficient, it also attracts a steady stream of organic traffic. In inbound marketing (Attract-Convert-Close-Delight), this method is… READ MORE
Is Your Business Digitally Smart?
Technology has revolutionised business practices on many fronts whether it’s production, packaging, delivery or services. If developments such as the Internet of Things are anything to go by, a lot more is still in store. This growth has also led to a change in how businesses approach their marketing and communications. To succeed as a… READ MORE
Five Tips for An Effective Multilingual Content Marketing Strategy
Are you resting easy now that you think your company has finally figured out its content marketing? Well, we hate to burst your bubble, but your content marketing journey has just begun. The next big goal for your content marketing team is to get a head start on multilingual content marketing. Not exactly sure what… READ MORE
5 Awesome SEO Tips to Boost Your Search Rankings
There are over 1.3 billion websites on the Internet, and this number is increasing at a rapid pace that means there are countless websites that are all competing in your niche. So how can your site stand out from your competitors? The answer is Search Engine Optimisation (SEO). If people want to find information on… READ MORE
The Definitive Content Marketing Checklist to Drive Leads
As consumers become ad-savvy, marketers have looked for better ways to reach and meet the need of their target markets. Many organisations are turning to content marketing to generate qualified leads. Content Marketing Institute report, 88% of B2B organisations are using content marketing. If you’re in the minority and content marketing isn’t part of your… READ MORE