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Marketing.com.au’s Top 10 Articles in 2024

November 20, 2024 By Pamela Alison Meagher

To pay or not to pay - the Google search conundrum

Marketing.com.au has been a strong Australian marketing resource since 2011! We have been committed to providing our readers with regular updates on the latest events, news, and resources relating to… READ MORE

How To Integrate AI Into Your Content Marketing Strategy For Better Results

March 3, 2024 By Sergiy Solonenko

Do Digital and Marketing Agencies Need to Rebrand in order to Survive

If you have a  content agency, you’re well aware of how artificial intelligence and marketing automation can change the outlook of any business. Using advanced platforms can not only help… READ MORE

Trailblazing Digital Marketing Strategies For Success

October 20, 2023 By Amjad Kanche

Hospitality Marketing

In today’s hyper-connected world, where technology is advancing at an unprecedented pace, businesses are presented with both remarkable opportunities and daunting challenges. The digital frontier offers a vast landscape for… READ MORE

Biggest Digital Marketing Mistakes for 2020

December 5, 2019 By Adam Rowles

Digital marketing mistakes in 2020

One thing that’s become clear through growing my agency over the last decade is how fast the digital marketing landscape has evolved and continues to do so. The result is… READ MORE

Writing longer content that ranks

November 17, 2019 By Kyle Douglas

Writing longer content that ranks

There are ethical and unethical ways of gaining backlinks. Creating website links with white hat methods seems like a daunting task. I have seen the power that exact match anchor… READ MORE

Content Marketing For Beginners | December 18

November 17, 2019 By Marketing.com.au Team

About This Class Content Marketing has become the biggest buzzword in digital marketing, but very few people really know how to integrate content into their brand in a cohesive, strategic,… READ MORE

Here’s How an eBook Helps Achieve Content Goals

March 28, 2019 By Sohail Rupani

Content Personalisation and Interactivity as Part of Your Digital Marketing Strategy

eBooks are the current medium for developing businesses; particularly brand and content development. Content marketing is an incredible way to gain prospective customers by creating content, which is available free… READ MORE

Content Personalisation and Interactivity as Part of Your Digital Marketing Strategy

March 9, 2019 By Ellan Dineen

Content Personalisation and Interactivity as Part of Your Digital Marketing Strategy

Simply creating content is not guaranteed to grab and keep the attention of your readers. Instead, the writer has to create an intangible connection with the audience so they get… READ MORE

Why the Future of Content Will Be User Created & Controlled

November 16, 2018 By Shayen de Silva

Future User Generated Content

We’ve all heard of user generated content (UGC), a staple of any content marketing strategy. While the power of UGC can’t be refuted, all good things eventually evolve. So what… READ MORE

How to Plan a Content Strategy for Your eCommerce Business

November 12, 2018 By Brandon Brown

Ecommerce website content strategy

A robust content strategy needs to be at the core of every ecommerce brand’s digital marketing initiatives. According to a CMI study, 75% of B2C marketers have found their strategy… READ MORE

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