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Content Marketing For Beginners | December 18

December 18, 2019 By Marketing.com.au Team

About This Class Content Marketing has become the biggest buzzword in digital marketing, but very few people really know how to integrate content into their brand in a cohesive, strategic, and optimised way. In this class, we’ll cover the need-to-know aspects of creating and executing a content marketing plan, from creating a style guide to… READ MORE

Biggest Digital Marketing Mistakes for 2020

December 5, 2019 By Adam Rowles

Digital marketing mistakes in 2020

One thing that’s become clear through growing my agency over the last decade is how fast the digital marketing landscape has evolved and continues to do so. The result is that businesses are confused about where to start and under constant pressure to ‘adapt or fail.’ The fact is, no business today can remain competitive… READ MORE

Writing longer content that ranks

November 17, 2019 By Kyle Douglas

Writing longer content that ranks

There are ethical and unethical ways of gaining backlinks. Creating website links with white hat methods seems like a daunting task. I have seen the power that exact match anchor text link could have on ranking websites, even those that had lower quality content or poor perceived niche authority. How was I going to rank… READ MORE

Here’s How an eBook Helps Achieve Content Goals

March 28, 2019 By Sohail Rupani

eBooks are the current medium for developing businesses; particularly brand and content development. Content marketing is an incredible way to gain prospective customers by creating content, which is available free of cost to be viewed by masses, and helps establish a relationship between viewers and the business. Audiences are attracted by the content, which should… READ MORE

Content Personalisation and Interactivity as Part of Your Digital Marketing Strategy

March 9, 2019 By Ellan Dineen

Simply creating content is not guaranteed to grab and keep the attention of your readers. Instead, the writer has to create an intangible connection with the audience so they get hooked. One of the best ways to do it is through content personalisation and interactivity. This trend is not only noticeable for blogs but is… READ MORE

Why the Future of Content Will Be User Created & Controlled

November 16, 2018 By Shayen de Silva

Future User Generated Content

We’ve all heard of user generated content (UGC), a staple of any content marketing strategy. While the power of UGC can’t be refuted, all good things eventually evolve. So what is the natural evolution of UGC? The answer is user created and controlled content, a form of content that has already found its footing amongst… READ MORE

How to Plan a Content Strategy for Your eCommerce Business

November 12, 2018 By Brandon Brown

Ecommerce website content strategy

A robust content strategy needs to be at the core of every ecommerce brand’s digital marketing initiatives. According to a CMI study, 75% of B2C marketers have found their strategy to be the most crucial factor in the success of their content marketing. Yet, only 38% of marketers have a clearly documented content strategy. So,… READ MORE

How Can Social Media Content Help SEO Positioning

September 14, 2018 By Julia Morison

There are many types of digital marketing which all are connected. Whether you want to do PPC or SEO, but you cannot forget other forms of digital marketing. Every digital marketing practice is connected with another. All you have to do create the right balance so you can start getting the fruits of your labour…. READ MORE

8 Email Marketing Mistakes You’ll Want To Avoid

August 16, 2018 By Freddie Tubbs

email marketing mistakes to avoid

Email marketing can be a very effective strategy if it is employed correctly. Too many marketers shoot themselves in the foot and can harm their brand’s reputation and effectiveness by making common and preventable email marketing mistakes. 1. Too Long or Too Short Email length is important to keeping the reader both engaged and adequately… READ MORE

Will IGTV Change the Face of Video Marketing Forever?

July 13, 2018 By Annie Moon-Arkell

IGTV may change video marketing and how will it impact social media marketing

IGTV is here and it’s got players like YouTube, Snapchat and Vimeo shaking in their boots. And rightly so, Instagram has shown us time and time again that it is capable of eating its competition: think Snapchat and Instagram stories. What Is IGTV? IGTV will focus on vertical video content up to 60mins long in… READ MORE

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