Are you under the impression social media is essential for all businesses? You could be wrong… Marketing offers a variety of channels you can use. Social media is just one of these channels – sometimes the ROI of content creation and scheduling of posts just isn’t worth it. Here are alternative ways to build a… READ MORE
How To Effectively Use Stock Photos In Facebook Ads
The days of text-based ads are over. Now it’s all about visuals. If your ads are not visually appealing and engaging, no one will click on them. Hubspot’s report shows that ads with images are the most popular type of content to increase traffic and CTR. Now there may be some questions on your mind…. READ MORE
Can I Register A Trade Mark For A Hashtag?
The hashtag has become an instantly recognisable symbol for organising, categorising and discovering digital content that relates to a specific topic. What Is A Hashtag? First introduced in 2007, hashtags are now an integral part of the internet lexicon and are widely used on a variety of platforms including Twitter, Instagram, Facebook, Pinterest, Google+ and… READ MORE
Marketing.com.au’s Top 10 Articles in 2021
Since our website first launched back in 2011, our team has been committed to providing our marketing readers with regular updates on the latest events, news, and resources relating to marketing and advertising in Australia. We’ve had articles on time management for marketers, reputation management, email marketing mistakes, hospitality marketing essentials, video marketing, marketing internships,… READ MORE
After iOS14: What’s Working Now In Ecommerce Campaigns
Ecommerce campaigns floundered across the board (and the planet) after Apple’s iOS14 update took effect in April. Standard best-practice structure failed, with media buyers quietly asking each other in industry groups whether any of their training libraries were still valid. Some advertisers are shifting their budget to Android and seeing subsequent rises in costs as… READ MORE
6 Finance Industry Marketing Techniques
The internet is rife with questionable information – and there’s no shortage of it in the finance industry. When it comes to turning leads into finance customers, cold leads are often wary of putting in an application for finance when they’re confronted with a lot of marketing fluff but little reliable information. In fact, this… READ MORE
Online Customer Retention Tips To Win Back Lost Customers
Have you ever lost potential customers from your business? How did you feel? Losing potential customers from your business is the most painful thing to go through in a business, as they are always the main source of profit in a business. Most business people do not know how to handle this situation. Some may… READ MORE
Using Social Media For Ecommerce
In this article, we discuss social media for eCommerce. It is not an exaggeration to say that everybody is in social media. There are many social media platforms, Facebook, Instagram, Twitter, LinkedIn, Pinterest, Snapchat, etc., and everybody uses at least one. If you are a business owner, you must capitalize on social media marketing. It… READ MORE
What Is Online Reputation Management?
Being a business owner, you work hard and chalk out a proven strategy to match the satisfaction level of your customers. You serve them with top-quality products and services that they are looking for. You assist them with fast and expeditious customer services to solve their every query related to your products and services. So,… READ MORE
Social Media’s Role During COVID-19
More than half a year has passed since COVID-19 emerged and spread across the world. Social distancing and lockdowns help in dealing with the COVID-19 pandemic, however, as a result, people have limited physical social interactions. During this time, social media platforms such as Facebook, Instagram, Twitter, Whatsapp, etc.have played an important role in maintaining… READ MORE