In today’s hyper-connected world, where technology is advancing at an unprecedented pace, businesses are presented with both remarkable opportunities and daunting challenges. The digital frontier offers a vast landscape for… READ MORE
How to Maximise Your Social Media Ads Budget
Ad spending on social media worldwide was projected to reach US$226.00 billion in 2022 (Source: Statisa). However, as businesses increase their ad budgets, so does the ad spend wastage. According… READ MORE
How to Use TikTok for Your Online Business
If you’re looking for new and innovative ways to market your business, TikTok is definitely worth considering. With over a billion active users, it becomes a powerful platform that can… READ MORE
Marketing Channels: How To Grow Your Business Without Social Media
Are you under the impression social media is essential for all businesses? You could be wrong… Marketing offers a variety of channels you can use. Social media is just one… READ MORE
Can I Register A Trade Mark For A Hashtag?
The hashtag has become an instantly recognisable symbol for organising, categorising and discovering digital content that relates to a specific topic. What Is A Hashtag? First introduced in 2007, hashtags… READ MORE
How To Effectively Use Stock Photos In Facebook Ads
The days of text-based ads are over. Now it’s all about visuals. If your ads are not visually appealing and engaging, no one will click on them. Hubspot’s report shows… READ MORE
Marketing.com.au’s Top 10 Articles in 2021
Since our website first launched back in 2011, our team has been committed to providing our marketing readers with regular updates on the latest events, news, and resources relating to… READ MORE
After iOS14: What’s Working Now In Ecommerce Campaigns
Ecommerce campaigns floundered across the board (and the planet) after Apple’s iOS14 update took effect in April. Standard best-practice structure failed, with media buyers quietly asking each other in industry… READ MORE
6 Finance Industry Marketing Techniques
The internet is rife with questionable information – and there’s no shortage of it in the finance industry. When it comes to turning leads into finance customers, cold leads are… READ MORE
Online Customer Retention Tips To Win Back Lost Customers
Have you ever lost potential customers from your business? How did you feel? Losing potential customers from your business is the most painful thing to go through in a business,… READ MORE