Every business owner knows the fact that the business industry never guarantees a smooth sailing course. Almost all businesses have already encountered multiple failures, may it be due to minimal mistakes or major lapses, that can cause a significant issue which affects the company’s business overall profit, especially the errors in digital marketing. Some of… READ MORE
The Importance and Benefits of Collaborations in Creative Business
In today’s competitive business environment, it often takes a collaborative mentality in order to foster the highest level of success that you desire. While brainstorming sessions with your top managers may be one strategy that you can pursue, it can be helpful to take into account the creative ideas of everyone in your company. More… READ MORE
Australian Marketing Conferences and Events – July 2017
It’s the middle of winter and you might not feel like getting out and about in this cooler weather. That was until you saw the great list of upcoming Australian marketing events that are being held in various locations around Australia this July. The Marketing.com.au team are passionate about keeping you updated on the most… READ MORE
Visual Identity as an Important Part of Any Marketing Strategy
The visual aspect of any marketing strategy and campaign has always been essential. Nowadays, with the increased use of technology, by both the customers and marketers, the visual identity became more important than ever. Whether it’s about promoting a brand, product or a service, a visual identity is what truly captures the attention of customers… READ MORE
Where Are Small Businesses Spending Their Marketing Dollar in 2017?
As marketing budgets continued to rise throughout 2016, reaching up to 12% of company revenue, the outlook for marketing agencies and those wanting to enter into the online marketing world looks bright. According to the 2016-2017 CMO Spend Survey by Gartner, Larger corporations (those with over $5 billion revenue) are spending over 13% of their… READ MORE
How to Increase Your Facebook Video Reach
Video is all the rage right now in content marketing. And with a good reason. According to YouTube, mobile video consumption rises by a smashing 100% every single year. When featured in email marking campaign, a video leads to 200-300% increase in click-through rate, and when included on a landing page a video will convert… READ MORE
Australian Marketing Conferences and Events – February 2017
With the ever changing Australian marketing industry, it’s more important than ever to keep your skills up to date. As we kick off 2017, one easy way to do this is to attend some of these great upcoming Australian marketing events in February 2017 that will help you on your way to a successful year… READ MORE
7 Ways to Land Your Dream Job in Digital Marketing
If you’re trying to find a job in the digital marketing field, you’re not alone. As one of the fastest growing industries of recent years, digital marketing is an attractive, highly popular career option. It’s not hard to see why. As well as being an exciting and constantly evolving industry, digital marketing involves a unique… READ MORE
Do Digital and Marketing Agencies Need to Rebrand in Order to Survive?
Since the first spammy backlink was placed on some poor unsuspecting forum about organic gardening and weight loss, SEO and marketing agencies have suffered a bad rap, and rightly so. First from Bloggers, then from more traditional marketing outfits who were perhaps a wee bit jealous, followed by search engines who were made to look… READ MORE
Maximise the Promotional and Branding Benefits of Your Company Mascot
Having the right promotional company mascot, whether it’s an individual, brand character or an inanimate object, does assist consumers in identifying with you and the company ethos. It is not, however, just a question of deciding what sort of mascot you want to have and then adding images to your letterhead or company signage. First… READ MORE