Back in 2008, researchers from the University of California, San Diego, concluded that the brain of an average American was exposed to 34GB of information on a daily basis. More than a decade later that number undoubtedly increased, which brought about another phenomenon – banner blindness. The attention of social media users hit an all-time… READ MORE
The Value of Social Listening as a Social Media Strategy
When you hold a conversation, the success of the interaction relies on your ability to listen to the other person and give appropriate responses. The same thing is true of social media. After all, social media platforms are expressly designed as platforms for interaction. So why aren’t businesses listening to the conversation? If you’re not… READ MORE
Why We Need to Look Beyond Follower Size When it Comes to Influencer Marketing
Influencer marketing has caused a lot of debate over the years, partly because of the transparency issues that have arisen and partly because we have had to come to terms with the fact that everyday people can make a living from documenting their life and spruiking products. But if you unpack it, it makes sense…. READ MORE
How to Improve Your Business Reputation
It’s no secret that a large number of buyers research online before making a purchase. They hop on-to many sites and customer reviews before deciding to buy. 85% of consumers trust online reviews as much as personal recommendations. (Source – Status Labs) The internet provides buyers with a way to explore many options. Consumers buy… READ MORE
Common Misconceptions About Digital Marketing
Common misconceptions about digital marketing have been running rampant for some time now. Any business that is looking to get the most out of digital marketing must take the time to educate themselves to understand the strengths and weaknesses. Without any further ado, let’s take a moment to deconstruct some of these myths so that… READ MORE
Why The Buck Stops With Customer Reviews
Companies will happily spend a pretty penny on their social media content, influencer and partnership opportunities, search, display banners and all the like, in order to master the beast that is digital marketing. But not enough attention is given to the space where customers look more than anywhere else: reviews. In 2017, BrightLocal found that… READ MORE
Instagram Hiding ‘Likes’ And What It Means For Your Business
Your business’s Instagram page has been rendered useless. No like count? How else will your followers (and potential followers) know your account is legit anymore? Sure, you’ll be able to see your own like count. But no one else will. How will people know how popular you are? How else will they determine which company… READ MORE
Top Tips to Boost Instagram Video Views
Did you know that Instagram and video marketing are the best ways to take your brand visibility to the next level? It will improve your online presence, enhance customer loyalty, and fan following in no time. In today’s competitive business environment, only text-based marketing copy will not do you much good. Even if it does,… READ MORE
Australian Digital Marketing Podcasts To Listen To
Podcasts are a resourceful way to level-up on your digital marketing skills. You can listen on your commute, doing housework, or even while you’re gaming. The podcast space of digital marketing, search engine optimisation, content writing, social media and tech news is packed with professionals willing to knowledge share their expertise. But which ones should… READ MORE
3 Reasons You Should Never Forget the Bigger Picture in Digital Marketing
There are so many aspects of digital marketing, including SEO, social media, email, retargeting, web development – the list goes on. With so many components, businesses often focus on digital marketing incrementally, rather than looking at the bigger picture or working towards a wider marketing strategy. When marketers fail to focus on big-picture questions about… READ MORE