As marketing budgets continued to rise throughout 2016, reaching up to 12% of company revenue, the outlook for marketing agencies and those wanting to enter into the online marketing world looks bright. According to the 2016-2017 CMO Spend Survey by Gartner, Larger corporations (those with over $5 billion revenue) are spending over 13% of their… READ MORE
How to Increase Your Facebook Video Reach
Video is all the rage right now in content marketing. And with a good reason. According to YouTube, mobile video consumption rises by a smashing 100% every single year. When featured in email marking campaign, a video leads to 200-300% increase in click-through rate, and when included on a landing page a video will convert… READ MORE
Australian Marketing Conferences and Events – February 2017
With the ever changing Australian marketing industry, it’s more important than ever to keep your skills up to date. As we kick off 2017, one easy way to do this is to attend some of these great upcoming Australian marketing events in February 2017 that will help you on your way to a successful year… READ MORE
7 Ways to Land Your Dream Job in Digital Marketing
If you’re trying to find a job in the digital marketing field, you’re not alone. As one of the fastest growing industries of recent years, digital marketing is an attractive, highly popular career option. It’s not hard to see why. As well as being an exciting and constantly evolving industry, digital marketing involves a unique… READ MORE
Do Digital and Marketing Agencies Need to Rebrand in Order to Survive?
Since the first spammy backlink was placed on some poor unsuspecting forum about organic gardening and weight loss, SEO and marketing agencies have suffered a bad rap, and rightly so. First from Bloggers, then from more traditional marketing outfits who were perhaps a wee bit jealous, followed by search engines who were made to look… READ MORE
Maximise the Promotional and Branding Benefits of Your Company Mascot
Having the right promotional company mascot, whether it’s an individual, brand character or an inanimate object, does assist consumers in identifying with you and the company ethos. It is not, however, just a question of deciding what sort of mascot you want to have and then adding images to your letterhead or company signage. First… READ MORE
5 Google Algorithm Changes and How You Can Future-Proof
Google’s mission is simple – help people find what they’re looking for as accurately and efficiently as possible. To achieve this, aim the Google algorithm is constantly evolving to index content in smarter ways. On the flip side, as a business owner you want your website to rank as highly as possible in search results… READ MORE
6 Subtle Methods for Building Brand Awareness
For modern businesses, the digital age has raised both immense opportunities and great challenges. While there are a thousands of different ways to connect with consumers now, this also means that there are just as many distractions to lure them away from your brand. More than ever, companies need to strike the perfect balance between… READ MORE
5 Things Your Business Could Be Doing Better on Social Media
Tweeted, Shared, Liked, LinkedIn? These are just some of the things that happen on a day-to-day basis if you’re a business owner on social media. However, being on social media is more than just about posting a few tweets, blogging on your Facebook page, and uploading pictures onto Instagram. Businesses know this, and the majority… READ MORE
Online Video Marketing Trends in 2016
Online videos have taken over 2015-2016 and short video applications such as Vine have continued to dominate the video marketing industry as a key element of most brands’ digital strategy. There has been however, an increasing emphasis on quality when it comes to video production so as brands rush to sustain consumer interaction with valuable… READ MORE