More than half a year has passed since COVID-19 emerged and spread across the world. Social distancing and lockdowns help in dealing with the COVID-19 pandemic, however, as a result, people have limited physical social interactions. During this time, social media platforms such as Facebook, Instagram, Twitter, Whatsapp, etc.have played an important role in maintaining… READ MORE
10 Tips To Optimise Facebook Ads That Really Work
Are you hoping to increase returns from your existing Facebook Ads? To get more revenue out of your Facebook ads, you need to make sure that the ads are being delivered to the right audience. Here are some of the best Facebook marketing tips to optimise your ads and get better conversions. Tips To Optimise… READ MORE
Is Traditional Marketing Dying?
When you start looking for a marketing guide, chances are that you’ll encounter a list of digital marketing methods. Things like PPC, influencer marketing, social media advertising and more have suppressed a lot of traditional marketing methods, which makes a lot of people believe that traditional marketing is obsolete. However, is this really so? Also,… READ MORE
How User Generated Content Improves SEO, Traffic And Sales
In the world of marketing, where content is king, user generated content (UGC) is above all. According to the stats, nearly 90% of the customers read online reviews before making the final purchase, UGC has become a need of the hour for the brand. It helps in increasing conversion rates and thereby, sales and traffic…. READ MORE
Competition In The Market: How To Make Your Business Stand Out
Businesses face many challenges on the road to success. Standing out in a sea of competitors is one of the primary goals of businesses in a saturated market. For businesses in Australia, the struggle remains the same. Differentiating the business and creating a unique presence in the Australian market is difficult, but not impossible. With… READ MORE
The Definitive Guide To Marketing Your Restaurant During COVID-19
The economic impact of COVID-19 has been felt by many, however, most can agree that restaurants have been amongst the hardest hit. There is no doubt that this has forced the hospitality industry to change and adapt, and it’s up to restauranteurs to decide whether they want to embrace this change or fight against it…. READ MORE
Online Marketing Conferences and Events – June 2020
While the COVID-19 global pandemic has resulted in a disruption to physical events, conferences and workshops, there are still plenty of opportunities online to up-skill and network with others. So, during this time, we’re sharing digital events from around Australia and the globe so you can still keep learning and expanding your network! All these… READ MORE
Hotels and Influencer Marketing in 2020
What Is A Social Media Influencer? “To be an influence, you have to love people before you can try to lead them.” – John C. Maxwell An “influencer” is a well-known figure on social media who has a sizable follower base. Influencers usually have a very strong relationship with their fan base. Their followers are… READ MORE
Online Marketing Conferences and Events – May 2020
The circumstances surrounding COVID-19 are having a huge and resounding impact on the entire marketing and advertising community. Just one of these impacts is the cancellation of physical events, conferences and meetups. So, during this time, we’re sharing digital events locally and internationally so you can still keep learning, improving your skills and networking! All… READ MORE
Three Actionable Digital Marketing Predictions For 2020
Digital marketing predictions tend to reach a fever pitch each time a new year rolls around. And while they make for interesting reading, the frustrating part is they also leave a gaping hole when it comes to implementation. There are many, many digital marketing predictions to choose from for 2020. The opportunities are enormous if… READ MORE