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5 Awesome SEO Tips to Boost Your Search Rankings

March 20, 2018 By Vivian Michaels

Boost Search Engine Rankings - Graph with Rocket

There are over 1.3 billion websites on the Internet, and this number is increasing at a rapid pace that means there are countless websites that are all competing in your niche. So how can your site stand out from your competitors? The answer is Search Engine Optimisation (SEO). If people want to find information on… READ MORE

You Only Get One Chance: 5 Tips for Crafting Compelling Headlines

February 28, 2014 By Sally Wood

News Extra

You only get one chance. Just the one. This not an alarmist diatribe. It’s the truth. You only get one chance to make sure your audience cares about what you have to say, amidst the veritable explosion of content and message delivery channels that compete for their attention every minute of every day. Whether you’re… READ MORE

3 Ways To Up Online Sales In 2014

January 8, 2014 By Lachlan Brahe

Three Ways To Up Online Sales In 2014

Australians are set to spend over $28.3 billion dollars online in 2014. That’s just over 10 per cent of Australia’s entire annual retail outlay. But what’s keeping some retailers ahead now will only be enough to keep them in the game in 2014. Last year the focus was on ensuring a simple, intuitive checkout process,… READ MORE

Where Does Social Media Fit In Your Online Marketing Strategy?

December 27, 2013 By Bernard Somja

Social media doodles elements

Social media has taken the internet world by storm, and many marketers are deathly afraid of missing out when it comes to social media and anxious that all bases be covered. However, you might wonder just how useful it all is, and whether it is necessary to leverage social media in the course of your… READ MORE

Five Simple (and one complicated) Steps to Effective Market Research

November 14, 2013 By Sally Wood

Market Research

Have you lost touch with your customer base? Unsure what motivates customers to buy your products? Or what price-point they are willing to pay for your services? Perhaps it’s time for a spot of market research. As with any type of research, the whole point of market research is to collate as much information as… READ MORE

Making the Most of Your Advertising Spend: Examples of Advertising Budgets

October 29, 2013 By Sally Wood

advertising

Before we launch into a tirade about advertising budgets (and give you examples thereof), let’s take a step back. What exactly is encapsulated by the term advertising? It differs greatly from marketing. Advertising is far narrower than marketing and should be treated as such. In fact, advertising is just one small part of marketing. If… READ MORE

Tips For Marketing Companies On Marketing Themselves

October 26, 2013 By Bernard Somja

Businesspeople Holding Question Mark Signs On Placard

Anyone who works for a marketing company knows how important it is to devise ways and means to improve the exposure of and generate business for other companies. Ironically, marketing companies often focus so much on helping their clients that they neglect improving their own marketing prospects. In addition, it can be difficult to market… READ MORE

Top 10 Promotional Tactics

October 22, 2013 By Sally Wood

3d top 10 chart marketing

Finally perfected your product and sussed out your service lines? But just not sure how to market to the masses? Then why not go with a promotion? Everyone likes a promotion. Who hasn’t tried a free food court sample? Or gone with a two-for-the-price-of-one deal at the supermarket? We’ve put together ten effective promotional tactics… READ MORE

6 Big Mistakes Made By Hotel Marketers

October 9, 2013 By Gina Withey

Friendly store manager holding help desk bell

Marketing in a slow economy for any product or service can be a challenge. Even more challenging is marketing a hotel, which is both a product and a service. Whether a hotel is part of a recognisable chain or one-of-a-kind boutique hotel, marketing is vitally important. Many hotel marketers may find themselves trapped in a… READ MORE

A Step-By-Step Guide to Marketing Budget Plans

October 9, 2013 By Sally Wood

Free Marketing Budget Templates

Regardless of whether you own a small business or are the managing director of a multi-million dollar corporation, marketing is vital to the growth and profitably of your business. The problem is, many businesses still don’t allocate adequate resources to marketing, or even worse, spend their marketing budget haphazardly. Many businesses, particularly start-up business, make… READ MORE

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