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Marketing.com.au’s Top 10 Articles in 2024

November 20, 2024 By Pamela Alison Meagher

To pay or not to pay - the Google search conundrum

Marketing.com.au has been a strong Australian marketing resource since 2011! We have been committed to providing our readers with regular updates on the latest events, news, and resources relating to… READ MORE

5 Awesome SEO Tips to Boost Your Search Rankings

March 20, 2018 By Vivian Michaels

Boost Search Engine Rankings - Graph with Rocket

There are over 1.3 billion websites on the Internet, and this number is increasing at a rapid pace that means there are countless websites that are all competing in your… READ MORE

You Only Get One Chance: 5 Tips for Crafting Compelling Headlines

February 28, 2014 By Sally Wood

News Extra

You only get one chance. Just the one. This not an alarmist diatribe. It’s the truth. You only get one chance to make sure your audience cares about what you… READ MORE

3 Ways To Up Online Sales In 2014

January 8, 2014 By Lachlan Brahe

Three Ways To Up Online Sales In 2014

Australians are set to spend over $28.3 billion dollars online in 2014. That’s just over 10 per cent of Australia’s entire annual retail outlay. But what’s keeping some retailers ahead… READ MORE

Where Does Social Media Fit In Your Online Marketing Strategy?

December 27, 2013 By Bernard Somja

Social media doodles elements

Social media has taken the internet world by storm, and many marketers are deathly afraid of missing out when it comes to social media and anxious that all bases be… READ MORE

Five Simple (and one complicated) Steps to Effective Market Research

November 14, 2013 By Sally Wood

Market Research

Have you lost touch with your customer base? Unsure what motivates customers to buy your products? Or what price-point they are willing to pay for your services? Perhaps it’s time… READ MORE

Making the Most of Your Advertising Spend: Examples of Advertising Budgets

October 29, 2013 By Sally Wood

advertising

Before we launch into a tirade about advertising budgets (and give you examples thereof), let’s take a step back. What exactly is encapsulated by the term advertising? It differs greatly… READ MORE

Tips For Marketing Companies On Marketing Themselves

October 26, 2013 By Bernard Somja

Businesspeople Holding Question Mark Signs On Placard

Anyone who works for a marketing company knows how important it is to devise ways and means to improve the exposure of and generate business for other companies. Ironically, marketing… READ MORE

Top 10 Promotional Tactics

October 22, 2013 By Sally Wood

3d top 10 chart marketing

Finally perfected your product and sussed out your service lines? But just not sure how to market to the masses? Then why not go with a promotion? Everyone likes a… READ MORE

6 Big Mistakes Made By Hotel Marketers

October 9, 2013 By Gina Withey

Friendly store manager holding help desk bell

Marketing in a slow economy for any product or service can be a challenge. Even more challenging is marketing a hotel, which is both a product and a service. Whether… READ MORE

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