Yes, digital consumers can fill their shopping carts to your e-commerce checkout page and end up not making the purchase. Cart abandonment sure is frustrating, but this is a common… READ MORE
Marketing.com.au’s Top 10 Articles in 2024
Marketing.com.au has been a strong Australian marketing resource since 2011! We have been committed to providing our readers with regular updates on the latest events, news, and resources relating to… READ MORE
Marketing Events – July 2022
It’s the second half of 2022! Now is your chance to attend events locally and from around the world online. We’re sharing with you some of the best events from… READ MORE
Email Marketing Trends In 2022 That Are Here To Stay
When it comes to harnessing the power of digital channels for marketing, email marketing grabs the top spot. Over 89% of digital marketers use email marketing as a solid strategy… READ MORE
The Future of Email: What’s Next For Digital Marketing?
You might be surprised to learn that email marketing has been said to have a much higher return on investment over social media, proving that email has held the marketing… READ MORE
Top 5 Trends in Digital Marketing in 2019
Technology and digital infrastructure play a pivotal role in putting businesses ahead of their competition. However, with changing trends, the technologies and strategies that were once integral to business operations… READ MORE
5 Lessons to Learn from an Unsuccessful Email Campaign
Email messages are powerful, in fact, even more than other digital channels in terms of making an impact on your marketing efforts. The messaging from your emails are the glue… READ MORE
The Essentials of Hospitality Marketing
In the hospitality industry, your online presence is your most valuable marketing asset. When done correctly, your digital activity will help your venue to find new customers and promote repeat… READ MORE
8 Email Marketing Mistakes You’ll Want To Avoid
Email marketing can be a very effective strategy if it is employed correctly. Too many marketers shoot themselves in the foot and can harm their brand’s reputation and effectiveness by… READ MORE
The Email Marketing Summit Australia (EMSA)
12 speakers. 8 hours. 1 day dedicated to achieving email marketing excellence. EMSA is Australia’s premier email marketing event, designed by email marketers for email marketers.