When it comes to harnessing the power of digital channels for marketing, email marketing grabs the top spot. Over 89% of digital marketers use email marketing as a solid strategy for lead generation. There are a couple of reasons why email marketing has taken off as a successful marketing method and will continue to be… READ MORE
You might be surprised to learn that email marketing has been said to have a much higher return on investment over social media, proving that email has held the marketing throne for quite some time. But what’s next for the future of email in the ever-evolving digital world? Social media’s marketing power is huge, with… READ MORE
Technology and digital infrastructure play a pivotal role in putting businesses ahead of their competition. However, with changing trends, the technologies and strategies that were once integral to business operations have now become obsolete. The basic strategy of marketing still remains the same. Entrepreneurs still get powerful messages crafted to attract consumers. But, with advancement… READ MORE
Email messages are powerful, in fact, even more than other digital channels in terms of making an impact on your marketing efforts. The messaging from your emails are the glue that keep together your whole content marketing strategy. It is where you reach out to everyone, and is still one of the most powerful and… READ MORE
In the hospitality industry, your online presence is your most valuable marketing asset. When done correctly, your digital activity will help your venue to find new customers and promote repeat business. In order to effectively market your business in the digital space, follow these 7 essential tips for hospitality marketing. 1. Identify Your Target Audience… READ MORE
Email marketing can be a very effective strategy if it is employed correctly. Too many marketers shoot themselves in the foot and can harm their brand’s reputation and effectiveness by making common and preventable email marketing mistakes. 1. Too Long or Too Short Email length is important to keeping the reader both engaged and adequately… READ MORE
12 speakers. 8 hours. 1 day dedicated to achieving email marketing excellence. EMSA is Australia’s premier email marketing event, designed by email marketers for email marketers.
MailChimp is a simple, but incredibly useful tool for all your email marketing needs. It allows you to create striking, effective email marketing campaigns through simple drag and drop functionality whilst also being equipped with the ability to generate detailed reports on the efficacy of your marketing efforts. It’s very easy to use; but there’s… READ MORE
Our 21 April Networx looks at Email Marketing – Why it still works! Our panel includes Email Marketing and CRM professionals and practitioners across banking, wellness and not for profit.
You only get one chance. Just the one. This not an alarmist diatribe. It’s the truth. You only get one chance to make sure your audience cares about what you have to say, amidst the veritable explosion of content and message delivery channels that compete for their attention every minute of every day. Whether you’re… READ MORE