Email marketing can be a very effective strategy if it is employed correctly. Too many marketers shoot themselves in the foot and can harm their brand’s reputation and effectiveness by making common and preventable email marketing mistakes. 1. Too Long or Too Short Email length is important to keeping the reader both engaged and adequately… READ MORE
12 speakers. 8 hours. 1 day dedicated to achieving email marketing excellence. EMSA is Australia’s premier email marketing event, designed by email marketers for email marketers.
MailChimp is a simple, but incredibly useful tool for all your email marketing needs. It allows you to create striking, effective email marketing campaigns through simple drag and drop functionality whilst also being equipped with the ability to generate detailed reports on the efficacy of your marketing efforts. It’s very easy to use; but there’s… READ MORE
Our 21 April Networx looks at Email Marketing – Why it still works! Our panel includes Email Marketing and CRM professionals and practitioners across banking, wellness and not for profit.
You only get one chance. Just the one. This not an alarmist diatribe. It’s the truth. You only get one chance to make sure your audience cares about what you have to say, amidst the veritable explosion of content and message delivery channels that compete for their attention every minute of every day. Whether you’re… READ MORE
Recently, Experian Marketing Services released a very comprehensive report on just how marketers can reach today’s always on, highly engaged and demanding consumer in an integrated way across a variety of digital marketing channels including email, display advertising, mobile, search and social media. The report contains trends, predictive benchmark data and analytical insights which are… READ MORE
This week Simon O’Day, Vice President Responsys Asia Pacific got in touch with us to share with us a snapshot of how Australian marketing budgets are being spent in 2013 (see infographic below). The data is from the Responsys global annual Marketing Budgets report conducted in partnership with Econsultancy. It is not surprising that 71%… READ MORE
Most marketers are well aware by now of Mobile Love In Australia and the Mobile Marketing Trends that have changed the way we engage with our customers. The importance of optimised web content and email for mobile devices should never be underestimated. Responsys, a leading provider of email and cross-channel marketing solutions, got in touch… READ MORE
Email marketing is an important component of any business. It allows you to engage with your readers/customers and foster a good relationship with them to ensure they’ll stick around! As your subscriber base grows, it is time to ditch the Excel spreadsheets and find the right email marketing software for you. A good email marketing… READ MORE
Are you sitting down? Yes, Christmas will be here in just 40 days! While retailers eagerly await for the dollars to start rolling in, they should be wary of overseas competitors getting in early for their slice of the pie. Tim Beverage from Responsys kindly got in touch with us to share his advice for… READ MORE