The hashtag has become an instantly recognisable symbol for organising, categorising and discovering digital content that relates to a specific topic. What Is A Hashtag? First introduced in 2007, hashtags are now an integral part of the internet lexicon and are widely used on a variety of platforms including Twitter, Instagram, Facebook, Pinterest, Google+ and… READ MORE
Marketing.com.au’s Top 10 Articles in 2021
Since our website first launched back in 2011, our team has been committed to providing our marketing readers with regular updates on the latest events, news, and resources relating to marketing and advertising in Australia. We’ve had articles on time management for marketers, reputation management, email marketing mistakes, hospitality marketing essentials, video marketing, marketing internships,… READ MORE
After iOS14: What’s Working Now In Ecommerce Campaigns
Ecommerce campaigns floundered across the board (and the planet) after Apple’s iOS14 update took effect in April. Standard best-practice structure failed, with media buyers quietly asking each other in industry groups whether any of their training libraries were still valid. Some advertisers are shifting their budget to Android and seeing subsequent rises in costs as… READ MORE
Innovative Australian Brands Using 3D and Augmented Reality To Improve Conversions
With recent changes in eCommerce due to the global pandemic, competition in online retail is as fierce as ever before. Companies around the globe constantly seek ways to deliver the best user experience to their customers. One of the best ways to do so is an app-free Augmented Reality solution – one of the latest… READ MORE
What Marketers Need To Know About Google’s New Privacy-Focused Strategy
Following recent controversies in 2020, Google has announced plans to create a privacy-focused web, which is equally non-invasive of user history and supports the work of advertisers and publishers. Most recently, Google pledged to render third-party cookies obsolete in Chrome to increase web browsing privacy for users. However, unlike Safari and Firefox, which have blocked… READ MORE
Online Customer Retention Tips To Win Back Lost Customers
Have you ever lost potential customers from your business? How did you feel? Losing potential customers from your business is the most painful thing to go through in a business, as they are always the main source of profit in a business. Most business people do not know how to handle this situation. Some may… READ MORE
Top 5 App Store Optimisation Techniques
It’s no easy feat to get an app developed and launched on the App Store. Despite this, many developers will go through the entire process of building, optimising, critiquing, reviewing, and finalising their app without having a solid, actionable idea of how to get it in front of their target audience. If your app hasn’t… READ MORE
Top 9 Effective Book Promotion Ideas For Authors
Writing a book for the first time? Which segment is your book for? Have you thought out the strategy for putting it across to your readers? How do you propose to put it across bookstores? Surprised! Are you? Strange as it may sound, answering these questions are as important as writing a book or conceiving… READ MORE
What Are The Steps Of Video Post-Production?
Writing is fantasizing about what your film will be like. Shooting is reality. And the post-production is recovering the idea you had. – Nicolas Winding Refn The above quote, at least in 2020, is NOT an exaggeration. We are now seeing people rolling out videos from drawing rooms because a third of the world’s population… READ MORE
Broad Match Keywords in Google Ads Are A Mistake
How To Select Keywords A broad match keyword is a word or phrase added to Google Ads that will trigger your ad for anything even vaguely related to that keyword. Google Ads tends to add broad match keywords as the default, they show in your account as a keyword without any punctuation (eg leaf blower… READ MORE