If you have an online business, it’s likely that one of your success indicators is having an increased click-through rate and a high conversion rate, and your business is doing better the higher they are. With this in mind, though you do want to be getting the right people to click through to turn into… READ MORE
Prioritising Your Digital Signage to Get the Most Out of Your Business
Towards the start or end of the financial year, it’s the time to sit down and work out marketing and advertising budgets for the year going forward. If you’ve always put your money into the same marketing and advertising streams, and you’re always getting the same results, maybe it’s time to look at a new… READ MORE
A Business Idea Versus An Idea For Business
What do you think about these collocations? They look like synonyms, yes? At first glance, it may seem so. Let’s start from the beginning. In order to start a business, you have to have an IDEA: What is your business about? What goods will you produce? What service will you provide? When you answer these… READ MORE
Creating Better Brand Consistency with the Help of Your Website Design
Your website is the digital face of your brand. So much of your success, both online and offline, depends not only on how well your website functions, but also on how well it’s able to represent your brand and persuade visitors to do business with you. Ultimately, it all comes down to web design. And… READ MORE
How Effective Is Video Content Marketing Really?
Video marketing is not like it used to be. These days, companies are taking it a lot more seriously and so many more are getting on board. Why video, you may ask. Take a browse through the internet and you’ll notice video content pop up at every second click. Besides being an incredibly popular marketing… READ MORE
3 Reasons You Should Never Forget the Bigger Picture in Digital Marketing
There are so many aspects of digital marketing, including SEO, social media, email, retargeting, web development – the list goes on. With so many components, businesses often focus on digital marketing incrementally, rather than looking at the bigger picture or working towards a wider marketing strategy. When marketers fail to focus on big-picture questions about… READ MORE
The 7 Primary Benefits of Display Advertising
Display advertising is an excellent yet often overlooked tool in the arsenal of a digital marketer. With PPC and Search advertising becoming increasingly saturated, display advertising has emerged as an efficient and cost-effective way to promote your products. Display ads offer laser targeting and re-targeting options, ensuring that you get the maximum value for your… READ MORE
Master Keys to Thrifty Advertising: A Guide to Advertising on a Micro Budget
Pricey advertisement campaigns don’t always translate to abundant revenue, because, after all, advertisement in itself is just a bait: the quality of a company’s product is what really does the business. This is why having a low budget to spare for marketing needs — even though they are important — is not a threat to… READ MORE
Top Three Australian Advertising Podcasts to Get Your Ears Around
Podcasts are a great way to up-skill and learn on the go. There’s a podcast on everything you could possibly imagine across all sorts of categories – comedy, sports, and crime. Advertising and marketing in Australia has some quality listening available from professional marketing and advertising trade publications. Editors and reporters share the latest industry… READ MORE
5 High-ROI Marketing Ideas To Promote Your Product On Facebook
A holistic marketing strategy and platform has ensured the income of many brands from their products and kept their audiences updated every single day. Social media has established its credibility in the field of marketing for a particular business’ brand. Notably, Facebook became an on-demand strategy. Many providers will claim that they will use Facebook… READ MORE