Marketing can be like a fine science, and devising innovative marketing strategies that consistently produce quality leads can be a challenge. Especially now that marketing has changed over the last two decades coinciding with the increase in digitalisation. And the new digital age requires new marketing ideas. Your local retail store may not seem like… READ MORE
Online Marketing Conferences and Events – June 2020
While the COVID-19 global pandemic has resulted in a disruption to physical events, conferences and workshops, there are still plenty of opportunities online to up-skill and network with others. So, during this time, we’re sharing digital events from around Australia and the globe so you can still keep learning and expanding your network! All these… READ MORE
5 Proven Marketing Strategies You Should Implement Right Now
There are plenty of marketing tactics and strategies you can implement to benefit your business. But what ones should you focus on today? Here are 5 proven marketing strategies you can implement right now. 1. Video Marketing According to Cisco predictions, videos will account for 82% of all internet traffic. This means that we might… READ MORE
Online Marketing Conferences and Events – May 2020
The circumstances surrounding COVID-19 are having a huge and resounding impact on the entire marketing and advertising community. Just one of these impacts is the cancellation of physical events, conferences and meetups. So, during this time, we’re sharing digital events locally and internationally so you can still keep learning, improving your skills and networking! All… READ MORE
Australian Marketing Conferences and Events – February 2020
We’re into the new decade! It’s time to map out your 2020 networking and professional development opportunities. We’ve collected the latest upcoming marketing conferences, workshops and functions for you to get a head start. Here is February’s Marketing.com.au Australian marketing, advertising and business event round up. If you want to plot out your entire 2020… READ MORE
Marketing.com.au’s Top 10 Articles for 2019
Marketing.com.au has been sharing knowledge across social media, video production, email marketing, search engine optimisation and much more over our eight years. We are dedicated to bringing our readers frequent updates on all the latest trends, resources and events in marketing from around Australia. This year we’ve had articles on website traffic, digital marketing mistakes,… READ MORE
SEMrush AU Search Awards 2019 Winners
About the SEMrush AU Search Awards 2019 SEMrush is a digital marketing tool created by Oleg Shchegolev and Dmitry Melnikov in 2008. It’s used for SEO, advertising, content, social media, competitor research, and reporting. SEMrush visited Australia to celebrate the best digital marketing professionals in Australia. The 2019 awards took place on Tuesday 12 November… READ MORE
The 10 best ways to reward your referrals
Just like reducing recruitment costs, understanding how to efficiently reward referrals is an essential element of any business operation. Whether the business is large or small, referrals form a large portion of how new leads are generated. But how should those referrals be rewarded? Here are ten of the best ways to reward those who… READ MORE
Four Ways Addressable TV Will Disrupt the Ever-growing Video Landscape
Addressable TV is the capability to display different ads to different households in the one media. It has been rapidly gaining traction in recent years, with Australia becoming something of a pioneer in the sector. Not only have many industry players launched addressable TV offerings, but advanced planning tools from companies, such as Finecast, have… READ MORE
Budgeting Social Media Marketing and How to Get Your Money’s Worth
Back in 2008, researchers from the University of California, San Diego, concluded that the brain of an average American was exposed to 34GB of information on a daily basis. More than a decade later that number undoubtedly increased, which brought about another phenomenon – banner blindness. The attention of social media users hit an all-time… READ MORE
