The advertising landscape is becoming more convoluted than ever. There are so many different advertising mediums and platforms businesses can use to their advantage, such as web, print, social and traditional media, to reach their target audience. With the wide array of options available for businesses to advertise their products and services, they sometimes struggle… READ MORE
5 of the Best Advertisements That Will Make Your Jaw Drop!
The advertisement is one of the most intriguing, inspiring and compelling ways of communication. This is something which, if done correctly, can make or break the deal in the business world. Brand promotion through advertisement is the backbone of marketing, as it can help you to increase awareness and create an identity for your products… READ MORE
The Rising Use of Ad Blockers and What You Can Do as Marketers
Do you remember the days of recording TV programs on videos and then skipping the ads when you watched it back? Well the same concept is available on the online now through software known as ad blockers and it’s on the rise with 615 million devices using them, roughly 11% of Internet users. Essentially ad… READ MORE
4 Tips to Pull Actionable Insight from Google Search Console
Google Search Console is a very powerful tool for optimising your website. I have found that marketers tend to stick clear of it like the plague and leave it to their IT team. But this is a mistake. The insights that you can gain can dramatically improve the traffic to your website. In this guide,… READ MORE
Transparency and Honesty with Your SEO and PPC Clients
When working with clients, it is important to have a healthy level of transparency and honesty in order to achieve high client satisfaction and provide a better understanding of your digital marketing strategy. Here are some pointers on how you can maintain a strong level of transparency and honesty with your SEO and PPC clients:… READ MORE
The Importance and Benefits of Collaborations in Creative Business
In today’s competitive business environment, it often takes a collaborative mentality in order to foster the highest level of success that you desire. While brainstorming sessions with your top managers may be one strategy that you can pursue, it can be helpful to take into account the creative ideas of everyone in your company. More… READ MORE
6 Common Mistakes To Avoid with Google AdWords Campaigns
Google AdWords is an excellent way to market your business to an audience with high intent to buy. But it is also difficult to achieve great results without having experience and following best practices. Google themselves, say it’s recommended that your account be reviewed and refined regularly. But without years of experience it can be… READ MORE
Australian Marketing Conferences and Events – July 2017
It’s the middle of winter and you might not feel like getting out and about in this cooler weather. That was until you saw the great list of upcoming Australian marketing events that are being held in various locations around Australia this July. The Marketing.com.au team are passionate about keeping you updated on the most… READ MORE
Visual Identity as an Important Part of Any Marketing Strategy
The visual aspect of any marketing strategy and campaign has always been essential. Nowadays, with the increased use of technology, by both the customers and marketers, the visual identity became more important than ever. Whether it’s about promoting a brand, product or a service, a visual identity is what truly captures the attention of customers… READ MORE
5 Must Have Strategies for eCommerce Businesses in the Digital Age
The Internet is “just a fad!” That was the general public perception way back when we were getting acquainted with it. Fast forward approximately 20 years and almost everything runs through the Internet. People-to-people, people-to-machines and even machines-to-machines; this holistic concept is popularly known as the Internet Of Things (IOT). Along with people, countless companies… READ MORE