Addressable TV is the capability to display different ads to different households in the one media. It has been rapidly gaining traction in recent years, with Australia becoming something of a pioneer in the sector. Not only have many industry players launched addressable TV offerings, but advanced planning tools from companies, such as Finecast, have… READ MORE
Budgeting Social Media Marketing and How to Get Your Money’s Worth
Back in 2008, researchers from the University of California, San Diego, concluded that the brain of an average American was exposed to 34GB of information on a daily basis. More than a decade later that number undoubtedly increased, which brought about another phenomenon – banner blindness. The attention of social media users hit an all-time… READ MORE
3 Actionable Marketing Tips for Seasonal Businesses
Ice cream and dessert shops sell a lot more products in the summer than in the winter. Beachfront vacation houses accommodate more guests in the summertime, too. Meanwhile, ski resorts get an influx of visitors during winter but experience a downturn in other seasons. Unfortunately, this type of decline in business is a reality for… READ MORE
5 Key Suggestions to Prequalify Traffic with PPC Ads
If you have an online business, it’s likely that one of your success indicators is having an increased click-through rate and a high conversion rate, and your business is doing better the higher they are. With this in mind, though you do want to be getting the right people to click through to turn into… READ MORE
Prioritising Your Digital Signage to Get the Most Out of Your Business
Towards the start or end of the financial year, it’s the time to sit down and work out marketing and advertising budgets for the year going forward. If you’ve always put your money into the same marketing and advertising streams, and you’re always getting the same results, maybe it’s time to look at a new… READ MORE
A Business Idea Versus An Idea For Business
What do you think about these collocations? They look like synonyms, yes? At first glance, it may seem so. Let’s start from the beginning. In order to start a business, you have to have an IDEA: What is your business about? What goods will you produce? What service will you provide? When you answer these… READ MORE
Creating Better Brand Consistency with the Help of Your Website Design
Your website is the digital face of your brand. So much of your success, both online and offline, depends not only on how well your website functions, but also on how well it’s able to represent your brand and persuade visitors to do business with you. Ultimately, it all comes down to web design. And… READ MORE
How Effective Is Video Content Marketing Really?
Video marketing is not like it used to be. These days, companies are taking it a lot more seriously and so many more are getting on board. Why video, you may ask. Take a browse through the internet and you’ll notice video content pop up at every second click. Besides being an incredibly popular marketing… READ MORE
3 Reasons You Should Never Forget the Bigger Picture in Digital Marketing
There are so many aspects of digital marketing, including SEO, social media, email, retargeting, web development – the list goes on. With so many components, businesses often focus on digital marketing incrementally, rather than looking at the bigger picture or working towards a wider marketing strategy. When marketers fail to focus on big-picture questions about… READ MORE
The 7 Primary Benefits of Display Advertising
Display advertising is an excellent yet often overlooked tool in the arsenal of a digital marketer. With PPC and Search advertising becoming increasingly saturated, display advertising has emerged as an efficient and cost-effective way to promote your products. Display ads offer laser targeting and re-targeting options, ensuring that you get the maximum value for your… READ MORE