Following recent controversies in 2020, Google has announced plans to create a privacy-focused web, which is equally non-invasive of user history and supports the work of advertisers and publishers. Most recently, Google pledged to render third-party cookies obsolete in Chrome to increase web browsing privacy for users. However, unlike Safari and Firefox, which have blocked… READ MORE
Online Customer Retention Tips To Win Back Lost Customers
Have you ever lost potential customers from your business? How did you feel? Losing potential customers from your business is the most painful thing to go through in a business, as they are always the main source of profit in a business. Most business people do not know how to handle this situation. Some may… READ MORE
Top 5 App Store Optimisation Techniques
It’s no easy feat to get an app developed and launched on the App Store. Despite this, many developers will go through the entire process of building, optimising, critiquing, reviewing, and finalising their app without having a solid, actionable idea of how to get it in front of their target audience. If your app hasn’t… READ MORE
Top 9 Effective Book Promotion Ideas For Authors
Writing a book for the first time? Which segment is your book for? Have you thought out the strategy for putting it across to your readers? How do you propose to put it across bookstores? Surprised! Are you? Strange as it may sound, answering these questions are as important as writing a book or conceiving… READ MORE
What Are The Steps Of Video Post-Production?
Writing is fantasizing about what your film will be like. Shooting is reality. And the post-production is recovering the idea you had. – Nicolas Winding Refn The above quote, at least in 2020, is NOT an exaggeration. We are now seeing people rolling out videos from drawing rooms because a third of the world’s population… READ MORE
Broad Match Keywords in Google Ads Are A Mistake
How To Select Keywords A broad match keyword is a word or phrase added to Google Ads that will trigger your ad for anything even vaguely related to that keyword. Google Ads tends to add broad match keywords as the default, they show in your account as a keyword without any punctuation (eg leaf blower… READ MORE
10 Tips To Optimise Facebook Ads That Really Work
Are you hoping to increase returns from your existing Facebook Ads? To get more revenue out of your Facebook ads, you need to make sure that the ads are being delivered to the right audience. Here are some of the best Facebook marketing tips to optimise your ads and get better conversions. Tips To Optimise… READ MORE
Building Credible Health And Wellness Brands
There’s a lot of great advice out there regarding how small businesses should approach branding, especially for a wellness brands. But the thing is, one size does not fit all. There’s absolutely no way that what works for one industry fully applies to another. Yes, some common branding strategies can and will show results. But… READ MORE
3 Examples Of Innovative Marketing Techniques Used In Australia
Marketing can be like a fine science, and devising innovative marketing strategies that consistently produce quality leads can be a challenge. Especially now that marketing has changed over the last two decades coinciding with the increase in digitalisation. And the new digital age requires new marketing ideas. Your local retail store may not seem like… READ MORE
Online Marketing Conferences and Events – June 2020
While the COVID-19 global pandemic has resulted in a disruption to physical events, conferences and workshops, there are still plenty of opportunities online to up-skill and network with others. So, during this time, we’re sharing digital events from around Australia and the globe so you can still keep learning and expanding your network! All these… READ MORE