Writing is fantasizing about what your film will be like. Shooting is reality. And the post-production is recovering the idea you had. – Nicolas Winding Refn The above quote, at least in 2020, is NOT an exaggeration. We are now seeing people rolling out videos from drawing rooms because a third of the world’s population… READ MORE
Broad Match Keywords in Google Ads Are A Mistake
How To Select Keywords A broad match keyword is a word or phrase added to Google Ads that will trigger your ad for anything even vaguely related to that keyword. Google Ads tends to add broad match keywords as the default, they show in your account as a keyword without any punctuation (eg leaf blower… READ MORE
10 Tips To Optimise Facebook Ads That Really Work
Are you hoping to increase returns from your existing Facebook Ads? To get more revenue out of your Facebook ads, you need to make sure that the ads are being delivered to the right audience. Here are some of the best Facebook marketing tips to optimise your ads and get better conversions. Tips To Optimise… READ MORE
Building Credible Health And Wellness Brands
There’s a lot of great advice out there regarding how small businesses should approach branding, especially for a wellness brands. But the thing is, one size does not fit all. There’s absolutely no way that what works for one industry fully applies to another. Yes, some common branding strategies can and will show results. But… READ MORE
3 Examples Of Innovative Marketing Techniques Used In Australia
Marketing can be like a fine science, and devising innovative marketing strategies that consistently produce quality leads can be a challenge. Especially now that marketing has changed over the last two decades coinciding with the increase in digitalisation. And the new digital age requires new marketing ideas. Your local retail store may not seem like… READ MORE
Online Marketing Conferences and Events – June 2020
While the COVID-19 global pandemic has resulted in a disruption to physical events, conferences and workshops, there are still plenty of opportunities online to up-skill and network with others. So, during this time, we’re sharing digital events from around Australia and the globe so you can still keep learning and expanding your network! All these… READ MORE
5 Proven Marketing Strategies You Should Implement Right Now
There are plenty of marketing tactics and strategies you can implement to benefit your business. But what ones should you focus on today? Here are 5 proven marketing strategies you can implement right now. 1. Video Marketing According to Cisco predictions, videos will account for 82% of all internet traffic. This means that we might… READ MORE
Online Marketing Conferences and Events – May 2020
The circumstances surrounding COVID-19 are having a huge and resounding impact on the entire marketing and advertising community. Just one of these impacts is the cancellation of physical events, conferences and meetups. So, during this time, we’re sharing digital events locally and internationally so you can still keep learning, improving your skills and networking! All… READ MORE
Australian Marketing Conferences and Events – February 2020
We’re into the new decade! It’s time to map out your 2020 networking and professional development opportunities. We’ve collected the latest upcoming marketing conferences, workshops and functions for you to get a head start. Here is February’s Marketing.com.au Australian marketing, advertising and business event round up. If you want to plot out your entire 2020… READ MORE
Marketing.com.au’s Top 10 Articles for 2019
Marketing.com.au has been sharing knowledge across social media, video production, email marketing, search engine optimisation and much more over our eight years. We are dedicated to bringing our readers frequent updates on all the latest trends, resources and events in marketing from around Australia. This year we’ve had articles on website traffic, digital marketing mistakes,… READ MORE