We’re into the new decade! It’s time to map out your 2020 networking and professional development opportunities. We’ve collected the latest upcoming marketing conferences, workshops and functions for you to get a head start. Here is February’s Marketing.com.au Australian marketing, advertising and business event round up. If you want to plot out your entire 2020… READ MORE
Marketing.com.au’s Top 10 Articles for 2019
Marketing.com.au has been sharing knowledge across social media, video production, email marketing, search engine optimisation and much more over our eight years. We are dedicated to bringing our readers frequent updates on all the latest trends, resources and events in marketing from around Australia. This year we’ve had articles on website traffic, digital marketing mistakes,… READ MORE
SEMrush AU Search Awards 2019 Winners
About the SEMrush AU Search Awards 2019 SEMrush is a digital marketing tool created by Oleg Shchegolev and Dmitry Melnikov in 2008. It’s used for SEO, advertising, content, social media, competitor research, and reporting. SEMrush visited Australia to celebrate the best digital marketing professionals in Australia. The 2019 awards took place on Tuesday 12 November… READ MORE
The 10 best ways to reward your referrals
Just like reducing recruitment costs, understanding how to efficiently reward referrals is an essential element of any business operation. Whether the business is large or small, referrals form a large portion of how new leads are generated. But how should those referrals be rewarded? Here are ten of the best ways to reward those who… READ MORE
Four Ways Addressable TV Will Disrupt the Ever-growing Video Landscape
Addressable TV is the capability to display different ads to different households in the one media. It has been rapidly gaining traction in recent years, with Australia becoming something of a pioneer in the sector. Not only have many industry players launched addressable TV offerings, but advanced planning tools from companies, such as Finecast, have… READ MORE
Budgeting Social Media Marketing and How to Get Your Money’s Worth
Back in 2008, researchers from the University of California, San Diego, concluded that the brain of an average American was exposed to 34GB of information on a daily basis. More than a decade later that number undoubtedly increased, which brought about another phenomenon – banner blindness. The attention of social media users hit an all-time… READ MORE
3 Actionable Marketing Tips for Seasonal Businesses
Ice cream and dessert shops sell a lot more products in the summer than in the winter. Beachfront vacation houses accommodate more guests in the summertime, too. Meanwhile, ski resorts get an influx of visitors during winter but experience a downturn in other seasons. Unfortunately, this type of decline in business is a reality for… READ MORE
5 Key Suggestions to Prequalify Traffic with PPC Ads
If you have an online business, it’s likely that one of your success indicators is having an increased click-through rate and a high conversion rate, and your business is doing better the higher they are. With this in mind, though you do want to be getting the right people to click through to turn into… READ MORE
Prioritising Your Digital Signage to Get the Most Out of Your Business
Towards the start or end of the financial year, it’s the time to sit down and work out marketing and advertising budgets for the year going forward. If you’ve always put your money into the same marketing and advertising streams, and you’re always getting the same results, maybe it’s time to look at a new… READ MORE
A Business Idea Versus An Idea For Business
What do you think about these collocations? They look like synonyms, yes? At first glance, it may seem so. Let’s start from the beginning. In order to start a business, you have to have an IDEA: What is your business about? What goods will you produce? What service will you provide? When you answer these… READ MORE