Marketing.com.au has been a strong Australian marketing resource since 2011! We have been committed to providing our readers with regular updates on the latest events, news, and resources relating to marketing and advertising in Australia.
In case you missed them, we’ve wrapped up the top ten popular Marketing.com.au articles we had in 2025. Check them out below!
1. Australian Marketing Events and Conferences Calendar
Each month, we curate Australia’s best marketing, digital, and tech events—from SEO and social media to AI, copywriting, PPC, and strategy. Use this calendar to map out your 2026 marketing events, stay ahead of trends, and submit your own event for free.
2. 7 Practical Strategies To Promote Your Hospitality Business
Hospitality is highly competitive, and visibility alone isn’t enough to drive sustainable growth. This guide shares seven practical, proven marketing strategies to help hospitality businesses attract more customers, strengthen their reputation, and improve long-term profitability.
In hospitality, your online presence is one of your most valuable assets. This article breaks down the core hospitality marketing essentials, from visibility and reviews to customer targeting, to help venues attract, convert, and retain customers more effectively.
Creating a clear marketing budget helps you plan campaigns, control costs, and justify ad spend. Download seven free marketing budget templates to estimate expenses, forecast activity, and build confidence in your marketing decisions.
5. The Pros And Cons of Different Advertising Mediums
With so many advertising channels available, choosing the right medium can be challenging. This guide compares popular advertising mediums and outlines their key pros and cons to help you decide what best fits your audience, goals, and budget.
6. Step By Step Process For Opening Your Own PR Agency
Starting a PR agency can be competitive, but the right foundations make all the difference. This step-by-step guide covers what you need to know to launch a PR agency, from planning and positioning to clients and growth.
7. Top 9 Effective Book Promotion Ideas For Authors
Writing a book is only half the journey, promotion determines whether readers find it. This article shares nine effective book promotion ideas to help authors build awareness, reach the right audience, and increase sales.
A clear marketing plan keeps your strategy focused and results-driven. Access six free marketing plan templates designed for different business needs, and choose the one that best supports your goals for the year ahead.
9. The Importance and Benefits of Collaborations in Creative Business
Creative collaboration fuels stronger ideas, better outcomes, and more engaged teams. This article explores why collaboration matters in creative businesses and how involving diverse perspectives drives innovation.
10. Marketing Channels: How To Grow Your Business Without Social Media
Social media is only one marketing channel—and not always the best fit. This guide explores alternative marketing channels that help businesses grow without relying on social platforms or algorithms.
Pamela, a Certified Practising Marketer, is an award-winning digital marketing strategist. She has delivered results for over 600 local and global products/services; gaining award recognition for content development, website strategy, and innovative digital solutions.
Pamela's industry leadership includes mentoring for the Australian Marketing Institute and Swinburne University. In addition, she has contributed as an SEO Meetup Organiser, Australian Marketing Institute Award Judge, and Australian Web Awards Judge.
