You probably already know that influencer marketing is a popular marketing strategy among many marketers today. According to a report by Linqia, 86% of marketers launched an influencer marketing campaign in 2017, and 92% of them found it to be effective. Influencer marketing is a powerful strategy to reach a bigger audience, drive more traffic,… READ MORE
3 Important Lessons Learned as a Startup Marketer
Coming from traditional marketing roles, I really didn’t know what was in store when I said yes to a digital coordinator role at then startup, Fixed Price Car Service. Off the back of seed funding, there were a lot of new staff members and everyone was trying to find their feet, all at the same… READ MORE
Marketing Your Knowledge and Information – How to Sell What You Know
There was once a time when the term ‘marketing’, meant placing an ad in a newspaper, utilising word of mouth, or providing a free chocolate in the hope that someone would buy the box. Of course, these traditional forms of marketing are not yet obsolete they have evolved into something bigger, greater, and more profitable…. READ MORE
4 Ways to Use Social Media to Amplify Your Branding and Marketing Efforts
Those who were active during the early days of SEO in Sydney will remember how easy it was to optimise a page for a particular keyword or phrase. Stuffing content with keywords was an effective way to influence what search engines thought you should rank for. This combined with an aggressive backlink campaign was all… READ MORE
The Definitive Content Marketing Checklist to Drive Leads
As consumers become ad-savvy, marketers have looked for better ways to reach and meet the need of their target markets. Many organisations are turning to content marketing to generate qualified leads. Content Marketing Institute report, 88% of B2B organisations are using content marketing. If you’re in the minority and content marketing isn’t part of your… READ MORE
Transparency and Honesty with Your SEO and PPC Clients
When working with clients, it is important to have a healthy level of transparency and honesty in order to achieve high client satisfaction and provide a better understanding of your digital marketing strategy. Here are some pointers on how you can maintain a strong level of transparency and honesty with your SEO and PPC clients:… READ MORE
Mumbrella360 2017
Mumbrella360 was voted Australia’s best conference in 2016 and it will be held again in Sydney in 2017. Attendees will experience an 3 day conference which covers the latest thinking and best practice across the entire media and marketing landscape. There are both international speakers and some of Australia’s most influential media and marketing executives…. READ MORE
Where Are Small Businesses Spending Their Marketing Dollar in 2017?
As marketing budgets continued to rise throughout 2016, reaching up to 12% of company revenue, the outlook for marketing agencies and those wanting to enter into the online marketing world looks bright. According to the 2016-2017 CMO Spend Survey by Gartner, Larger corporations (those with over $5 billion revenue) are spending over 13% of their… READ MORE
Search Marketing Summit 2017
Australia’s only dedicated search engine marketing conference designed with search marketing practitioners who have mid to high levels of experience in mind, we don’t do the basics. Sessions will allow you to learn from leading international and Australian experts on how to improve your natural search ranking and paid search advertising.
Ways to Reach a Customer Base That Isn’t Necessarily Internet Savvy
The Internet is not going to go away; that is a fact and one that some of your customers may struggle with, but how many times have you listened to a member of the younger generation and feel as though they are speaking another language? It can be like this for consumers who prefer to… READ MORE