Are you prepared to level up your marketing skills and expand your network? This month’s round-up brings together the most relevant marketing, advertising, and business events. It’s designed to help you sharpen your expertise, stay ahead of trends, and connect with people who actually matter to your career.
Explore this month’s marketing events and conferences or submit the event here for free.
CX Retreat 2026
8–9 October 2026 | Cape Schanck, VIC
CX Retreat returns to Victoria’s Mornington Peninsula, bringing together senior customer experience leaders for two days of peer discussion, case studies, networking and strategic thinking. The retreat-style format is designed to give CX professionals time away from the usual conference rush to explore challenges, exchange ideas and build stronger industry connections.
2026 Effie Award Show & Dinner
9 October 2026 | Sydney, NSW
The Australian Effie Awards celebrate advertising and marketing effectiveness, recognising campaigns that have delivered measurable results. The 2026 Award Show & Dinner takes place at Hyatt Regency Sydney, bringing the industry together to reveal this year’s winners and recognise some of Australia’s most effective marketing work.
IAB Australia Brisbane Market Update 2026
12 October 2026 | Brisbane, QLD
IAB Australia returns to Brisbane for a morning of digital advertising insights and industry networking. Marketers, agencies and digital media professionals can hear about local and global developments affecting the online advertising market, with discussion covering key product, people and operational issues shaping the industry.
Customer Journey Mapping: 13–14 October 2026
13–14 October 2026 | Online
Understanding what customers need at each stage of their journey can help marketers make smarter decisions across acquisition, conversion and retention. ADMA’s virtual Customer Journey Mapping course explores customer needs, research and practical mapping frameworks to help marketers better understand experiences from first interaction through to conversion.
humAIn 2026: What Remains Irreducibly Human In The AI Era
13–14 October 2026 | Sydney, NSW
humAIn brings marketing, creative and technology leaders together to examine what artificial intelligence means for the future of the profession. The two-day Sydney event combines conference sessions and workshops exploring areas including AI search and brand discovery, creative production, synthetic media, trust and the changing role of human judgement in AI-enabled marketing.
IAB Australia Perth Market Update 2026
14 October 2026 | Perth, WA
IAB Australia’s Perth Market Update brings marketers, publishers, agencies and technology providers together for an afternoon focused on developments across digital advertising. The program explores important local and global issues affecting the online advertising ecosystem and provides an opportunity to connect with Western Australia’s digital media community.
AI For Marketers: 15 October 2026
15 October 2026 | Sydney, NSW
ADMA’s AI For Marketers course is designed to help marketers build practical confidence using generative AI. The program covers foundational AI knowledge, responsible use, experimentation and real-world marketing applications, helping attendees explore how AI can support strategy, productivity, content and modern marketing workflows.
AMI + T garage Thought Leadership Breakfast
15 October 2026 | Melbourne, VIC
The Australian Marketing Institute Victorian State Committee and T garage bring senior marketing leaders together at Marvel Stadium for a morning focused on trust. The discussion will explore how changing consumer expectations, AI, economic pressures and institutional scepticism are influencing brand credibility, loyalty and customer relationships, alongside networking with experienced marketers.
Brisbane 2032: What Does It Mean For Marketers And Business?
20 October 2026 | Brisbane, QLD
Brisbane 2032 will place Queensland in front of a global audience, creating opportunities and challenges for marketers, businesses and brands. This Australian Marketing Institute event features Brisbane 2032 Chief Marketing Officer Brent Hill and explores brand positioning, storytelling, reputation and how organisations can prepare for the opportunities surrounding the Olympic and Paralympic Games.
Insights, Strategy, Action! Sydney: 21–22 October 2026
21–22 October 2026 | Sydney, NSW
Turning information into useful customer insight is an increasingly important marketing skill. ADMA’s two-day Insights, Strategy, Action! program helps marketers, researchers and business leaders connect data and customer understanding with strategy, segmentation, customer journeys, briefs and growth opportunities, while also considering how AI can support the insight process.
The eCommerce Growth Summit 2026
21 October 2026 | Sydney, NSW
The eCommerce Growth Summit brings established ecommerce and retail brands together for a practical day focused on digital growth. The Sydney event explores areas including Meta, Google and TikTok advertising, email and retention marketing, creative, AI and ecommerce technology, with sessions aimed at helping brand-side teams improve performance and sustainable growth.
Want More Online Marketing, Advertising And Business Events?
Want to get ahead and plan beyond this month? Our Australian Marketing Conferences and Events Calendar makes it easy to map out your professional development for the year. If there’s an event, conference, or webinar we’ve missed, you can submit it for free and share it with the wider marketing community.
Pamela Alison Meagher
Pamela's industry leadership includes mentoring for the Australian Marketing Institute and Swinburne University. In addition, she has contributed as an SEO Meetup Organiser, Australian Marketing Institute Award Judge, and Australian Web Awards Judge.
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