Here at Marketing.com.au, we believe that before we can commit to New Year’s resolutions and plan for the year ahead, we must take stock of the year that was. In this spirit of reflection, we thought we would take a look at the most popular articles of 2013.
So, just in case you missed them, we’ve put together a summary of the 10 most popular articles of 2013. Unlike every flashback sit-com episode ever compiled, our 2013 retrospective is sure to educate, inform or, at the very least, entertain.
Not only did this little gem of an article include seven ready-to-download marketing budget templates, it also provided some valuable introductory information on compiling marketing budgets. Our article ran through what a marketing budget actually is, why every company needs one, and how to compile one. Read more: https://marketing.com.au/7-free-marketing-budget-templates
Based on David Cowling’s website, SocialMediaNews.com.au, this article explored the changing landscape of Australian social media. Most notably, the statistics indicated that the number of active Australian social media users had increased by 14% in the twelve months since July 2012. Facebook and YouTube were still the favourite platforms for Aussies, with Instagram experiencing a 68% usage increase, Tumblr had a 52% usage increase, and LinkedIn had a 27% increase. Read more: https://marketing.com.au/australian-social-media-statistics-2012-vs-2013
Content is King. Or so the marketing world told us in 2013. This article included 27 ways to make your content king among kings. These tips ranged from making content scannable and using a conversational tone, to using keywords, anecdotes and case studies. With content marketing set to explode in 2014, if you haven’t already read this article, make it a priority. Read more: https://marketing.com.au/27-ways-to-improve-your-content
As the headline suggests, this article featured the top marketing campaigns that us Aussies were privy to in 2013. In no particular order, the campaigns included Dove’s Real Beauty Sketches, Metro’s Dumb Ways to Die and Devondale’s Soy After Taste Face. If for no other reason, we suggest that you check out this article (and accompanying video) out for the giggle-worthy bloke in Devondale’s campaign. Read more: https://marketing.com.au/2013s-best-marketing-campaigns
One of our more academic offerings for 2013, this article explored the importance of pricing within the realm of marketing. It contended that pricing is essential to product positioning. The marketing campaign for an expensive, luxury vehicle (think Mercedes) will be completely different to a cheap and cheerful car brand (like, say a Suzuki). It went on to explore three main pricing strategies: mark-up pricing, target-return pricing and perceived value pricing. Read more: https://marketing.com.au/harnessing-the-power-of-pricing
Based on research conducted by Optus RockCorps (a partnership that rewards volunteer work with tickets to live concerts), the editorial explored the volunteering habits of Gen Ys (those people between 1980 and 1994). According to Optus RockCorps, Gen Ys donate more than 192 million hours to Australian charities annually, equating to around $3.1 billion. Surprisingly, this makes Gen Ys (often labelled self-obsessed) Australia’s most charitable generation. Read more: https://marketing.com.au/australias-generous-gen-ys
With the objective of inspiring Facebook greatness, this article highlighted seven of Australia’s foremost Facebook pages. The success of all these pages was built on community engagement and effective communication. We won’t leave you hanging any longer. The seven pages belonged to: Lorna Jane, David Jones, Bonds, Kogan, Masterchef Australia, Cadbury Dairy Milk Australia and, last but by no means least, Coles. Read more: https://marketing.com.au/7-fantastic-australian-facebook-pages-to-inspire
Penned by one of our contributors, David Iwanow, this article demonstrated the worth of outsourcing business activities, to enable you to focus on running your business. David covered a range of outsourcing websites, including Elance, Freelancer, oDesk, 99Designs, CrowdFlower, Get A Coder, Copify and Textbroker. Read more: https://marketing.com.au/outsourcing-is-not-just-for-global-companies
This list included our top ten promotional tactics, designed to boost your sales figures. Our tactics ranged from cumulative discounts and product giveaways to free shipping and sponsorships deals. It even delved into the world of social media promotional tactics, featuring Facebook special offers. Read more: https://marketing.com.au/top-10-promotional-tactics
Simon O’Day, Vice President Responsys Asia Pacific, kindly lent his expertise to this interview. Our interview explored the data presented in the Responsys global annual Marketing Budgets Report. The report revealed that 71% of companies planned to increase digital marketing spend, but that the biggest challenge to digital investment was company culture. Read more: https://marketing.com.au/australian-marketing-budgets-2013
About Sally Wood
Sally is the Chief Wordsmith at Wordly: a full-service copywriting, public relations, communications and editing agency in Melbourne, Australia. Having worked in marketing, communications and public relations roles for over ten years, Sally is well-versed in just about every aspect of message delivery. Her professional experience includes: copywriting for web, social media and print publications; marketing and public relations campaigns that deliver growth and improve brand awareness; and internal stakeholder communication programs that improve employee engagement. Sally holds a Bachelor of Arts, a Postgraduate Bachelor of Letters (Journalism and Public Relations) and is currently undertaking a Masters of Communication. For more information about Wordly’s range of services, visit: www.wordly.com.au.
Sally has worked in marketing, communications, and PR for over 15 years. She is the Chief Wordsmith at Wordly: a copywriting and content marketing agency that works predominantly with WordPress powered websites.
