The ‘Marketing and Communicating with Today’s Youth‘ event in Sydney on 26 and 27 October is expected to be a highlight of the marketing calendar, particularly for those marketing professionals working within the youth market. Representatives from some of the world’s hottest youth brands will be on-hand to divulge their secrets, demonstrating how they manage to please… READ MORE
Q&A with Christie Nicholas, Director of Kids Business Communications
The upcoming ‘Marketing and Communicating with Today’s Youth‘ event is set to be both informative and engaging. Being held in Sydney on 26 and 27 October, attendees will be treated to lessons from the world’s hottest youth brands. They will learn how to both please parents and appeal to youth, how to take responsibility for ethical issues, and how to… READ MORE
How to Optimise Your Yellow Pages Listing
The paper version of the Yellow Pages that used to turn up on your doorstep once a year may be about to go the way of the dodo, but it’s electronic cousin hold s fair bit of sway in the online world. Over the last few years, it has successfully transitioned from a business listing… READ MORE
Marketing Conferences and Events – June 2016
Can you believe it’s nearly the middle of the year? The month of June brings a number of incredible Australian marketing conference and events for the marketing industry. There really will be something for everyone. This includes events that help you maximise your marketing budget, learn about being social through your media, SEO, and a… READ MORE
Tools to Streamline Marketing Automation
Email marketing should be a key part of any online marketing effort. Email marketing is often undersold and carries a negative connotation due to it automatically being associated with the irritating spam mail that turns up in our inboxes. Effective email marketing campaigns are very different from spam and email marketing platforms like MailChimp have… READ MORE
How to Optimise Your YouTube Channel
Video advertising is rapidly overtaking text-based advertising and if you are going to keep up you need to understand how to optimise your YouTube channel. YouTube is the giant of the video world so if you’re going to work in video, YouTube is the perfect platform to work with.
So, here’s a few tips towards optimising yours.
Marketing Predictions for 2016
One constant will remain in the marketing world during 2016 – everything will change.
What was new and exciting this year will already be old, tired and ignored.
Sure-fire ways to engage with customers will fail and you’ll have to sit down and figure it out all over again.
Tips on Using Promotional Merchandise for Client Christmas Presents
Promotional merchandise is fantastic way to give your clients a Christmas present and spread brand recognition. Marketers are always looking for ways to get the most out of their budget and giving promotional merchandise as a Christmas present is possibly the definition of getting
15 Tools for Effective Web Analytics
Analysing your online efforts is perhaps the most important part of any online marketing strategy. Web analytics are the most useful form of feedback that any online marketer can obtain and we all know how important feedback is in formulating future strategies. The sheer size of the competition that you are trying to claim
How to Use Google AdSense
If you can learn how to use and master Google AdSense, it can be a great tool through which to generate profit on your website or blog. Basically, you make money out from Google AdSense by hosting third-party advertising on your website or blog and profit is generated every time a user clicks on the advertising.