(And Why Your Business Should Be Using One!) Used correctly, a marketing plan should be the engine that powers, steers and grows the success of your business. A marketing plan is absolutely essential when it comes to mapping out the strategies and tactics that will not only help you grow brand recognition, but make those… READ MORE
The Ultimate Guide to Instagram Advertising
Want to know how powerful Instagram is? It has 800 million monthly active users worldwide and 5 million users in Australia. That makes Instagram an advertising platform that gives you access to 20% of our population. Being Instagram famous is a byword for market dominance, and if your product or service gets to that level,… READ MORE
Q&A with Amy Cockerell, Marketing Coordinator at the TAC
The ‘Marketing and Communicating with Today’s Youth‘ event in Sydney on 26 and 27 October is expected to be a highlight of the marketing calendar, particularly for those marketing professionals working within the youth market. Representatives from some of the world’s hottest youth brands will be on-hand to divulge their secrets, demonstrating how they manage to please… READ MORE
Q&A with Christie Nicholas, Director of Kids Business Communications
The upcoming ‘Marketing and Communicating with Today’s Youth‘ event is set to be both informative and engaging. Being held in Sydney on 26 and 27 October, attendees will be treated to lessons from the world’s hottest youth brands. They will learn how to both please parents and appeal to youth, how to take responsibility for ethical issues, and how to… READ MORE
How to Optimise Your Yellow Pages Listing
The paper version of the Yellow Pages that used to turn up on your doorstep once a year may be about to go the way of the dodo, but it’s electronic cousin hold s fair bit of sway in the online world. Over the last few years, it has successfully transitioned from a business listing… READ MORE
Marketing Conferences and Events – June 2016
Can you believe it’s nearly the middle of the year? The month of June brings a number of incredible Australian marketing conference and events for the marketing industry. There really will be something for everyone. This includes events that help you maximise your marketing budget, learn about being social through your media, SEO, and a… READ MORE
Tools to Streamline Marketing Automation
Email marketing should be a key part of any online marketing effort. Email marketing is often undersold and carries a negative connotation due to it automatically being associated with the irritating spam mail that turns up in our inboxes. Effective email marketing campaigns are very different from spam and email marketing platforms like MailChimp have… READ MORE
How to Optimise Your YouTube Channel
Video advertising is rapidly overtaking text-based advertising and if you are going to keep up you need to understand how to optimise your YouTube channel. YouTube is the giant of the video world so if you’re going to work in video, YouTube is the perfect platform to work with.
So, here’s a few tips towards optimising yours.
Marketing Predictions for 2016
One constant will remain in the marketing world during 2016 – everything will change.
What was new and exciting this year will already be old, tired and ignored.
Sure-fire ways to engage with customers will fail and you’ll have to sit down and figure it out all over again.
Tips on Using Promotional Merchandise for Client Christmas Presents
Promotional merchandise is fantastic way to give your clients a Christmas present and spread brand recognition. Marketers are always looking for ways to get the most out of their budget and giving promotional merchandise as a Christmas present is possibly the definition of getting