Here at Marketing.com.au, we believe that before we can commit to New Year’s resolutions and plan for the year ahead, we must take stock of the year that was. In this spirit of reflection, we thought we would take a look at the most popular articles of 2013. So, just in case you missed them,… READ MORE
Our Marketing Predictions for 2013: How do you think we did?
Earlier in the year we shared with you our article on Marketing Predictions for 2013. We reviewed some local and international marketing predictions and trends from industry leaders and experts and it may come as no surprise, they were pretty much spot on. Just in case you missed it, here’s a little wrap of the… READ MORE
2013’s Best Marketing Campaigns
Most ads make you want to change the channel, turn the page or click the ‘skip’ button. But every now and then, some of the more creative advertisers and agencies pull a rabbit out their hat. They throw together a marketing campaign with just the right amount of flair, entertainment, innovation, education and excitement. Sadly… READ MORE
Australian Marketing Events Roundup – November 2013
As 2013 comes to an end, don’t forget there are still some great Australian marketing events coming up in December and also into early 2014. Here’s your monthly roundup from our Marketing.com.au conferences and events page which we’ve just updated. If you have any relevant marketing or advertising industry events to contribute please complete this… READ MORE
Australian Marketing Events Roundup – October 2013
As promised, here’s our monthly roundup of upcoming Australian marketing events from the Marketing.com.au conferences and events page. If you haven’t found the time yet to get along to any marketing industry events this year, now’s your chance to strike while the iron is hot! We’ve just updated our events page with a stack of… READ MORE
Cross-Channel Marketing Report 2013: Time to show your customers some love?
Econsultancy and Responsys have partnered up again this year to perform the annual Cross-Channel Marketing Report. They surveyed 111 companies and agencies based in Asia Pac and the results indicate that companies are still failing to create marketing programs that build relationships with their customers even though they do recognise the long term value in… READ MORE
Australian Social Media Statistics 2012 vs 2013
There is always a lot of buzz around social media. We thought that we’d cut through the hype, get back to basics and check out the raw data for the latest Australian social media statistics and find out what are the most popular platforms being used locally. One of our favourite online resources for Australian… READ MORE
Upcoming 2013 Australian Marketing Events
The year is certainly flying by and before we know it, Christmas will be here! Before we get ahead of ourselves, the time has come again for us to do a quick round up of some key Australian marketing events and conferences that are coming up in the next few months. We don’t want you… READ MORE
Save The Date: Upcoming Australian Marketing Events
Can you believe we’re at the halfway mark for 2013? Well, the time has come again to do a quick round up of some key Australian marketing events and conferences that are coming up in the last half of 2013 – just in case you’ve missed them. We regularly keep our lists of Australian Marketing… READ MORE
Trends, Benchmarks And Insights – Digital Marketing In 2013
Recently, Experian Marketing Services released a very comprehensive report on just how marketers can reach today’s always on, highly engaged and demanding consumer in an integrated way across a variety of digital marketing channels including email, display advertising, mobile, search and social media. The report contains trends, predictive benchmark data and analytical insights which are… READ MORE
