The internet is rife with questionable information – and there’s no shortage of it in the finance industry. When it comes to turning leads into finance customers, cold leads are often wary of putting in an application for finance when they’re confronted with a lot of marketing fluff but little reliable information. In fact, this… READ MORE
5 Actionable Tips To Create Good SEO Content
Creating good SEO content is not as difficult as you might think. It does not involve a strict structure that you have to respect or rules, like inserting a keyword a specific number of times. In fact, some of the best-ranking articles on the internet right now were written by people that have ZERO search… READ MORE
How To Start A Copywriting Career
Are you considering a copywriting career? Copywriters are more in demand than ever before. With the growth of the internet, and content marketing in particular, there has never been a better time to get into the industry. I’ve been writing copy online for more than a decade now. A lot has changed, but the principles… READ MORE
How User Generated Content Improves SEO, Traffic And Sales
In the world of marketing, where content is king, user generated content (UGC) is above all. According to the stats, nearly 90% of the customers read online reviews before making the final purchase, UGC has become a need of the hour for the brand. It helps in increasing conversion rates and thereby, sales and traffic…. READ MORE
How to Achieve SEO Results for a Brand New Website
SEO needs to be something that you strategize and implement from the very beginning of a new website or online business. Doing so, you can create a website that performs well for SEO from day one; effectively gaining and building traffic to your new venture. However, how to achieve this can be a point of… READ MORE
Writing longer content that ranks
There are ethical and unethical ways of gaining backlinks. Creating website links with white hat methods seems like a daunting task. I have seen the power that exact match anchor text link could have on ranking websites, even those that had lower quality content or poor perceived niche authority. How was I going to rank… READ MORE
Writing for the Web Short Course in Melbourne
Learn how to write compelling online content Taught by a former Age and Sydney Morning Herald editor and journalist, this fun and practical course covers: how to write short, sharp and snappy sentences creating great headlines and intros structuring articles to make them flow better formatting to improve readability writing for both mobile and desktop… READ MORE
Queensland Business Writers Conference
This one-day training event is a great opportunity for people who write content as part of their job to increase their skills and knowledge of best practice. We’re holding the event at the Brisbane Marriott Hotel on Tuesday 3 September 2019. This year, we’ll discuss how to become indispensable in this DIY world. How do… READ MORE
How to Reuse Content (And Save Time and Get More Traffic)
To stay relevant online, you need to create quality content consistently. But that can prove to be difficult. Creating quality content
Clever Content Optimisation Tactics Necessary to Avoid Common SEO Mistakes
The importance of SEO in today’s global market is clear to everyone. For the marketing department, it is arguably the most important aspect of their job. Not only does SEO help search engine logic to more favourably index our web pages, but it also enhances user experience. A long-term marketing strategy can drive traffic towards… READ MORE