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How To Start A Copywriting Career

December 15, 2020 By Oliver Gaywood

How To Start A Copywriting Career

Are you considering a copywriting career? Copywriters are more in demand than ever before. With the growth of the internet, and content marketing in particular, there has never been a better time to get into the industry. I’ve been writing copy online for more than a decade now. A lot has changed, but the principles… READ MORE

How User Generated Content Improves SEO, Traffic And Sales

July 13, 2020 By Amanda Morris

User Generated Content SEO Traffic

In the world of marketing, where content is king, user generated content (UGC) is above all. According to the stats, nearly 90% of the customers read online reviews before making the final purchase, UGC has become a need of the hour for the brand. It helps in increasing conversion rates and thereby, sales and traffic…. READ MORE

How to Achieve SEO Results for a Brand New Website

December 12, 2019 By Paul Matthews

How to Achieve SEO Results for a Brand New Website

SEO needs to be something that you strategize and implement from the very beginning of a new website or online business. Doing so, you can create a website that performs well for SEO from day one; effectively gaining and building traffic to your new venture. However, how to achieve this can be a point of… READ MORE

Writing longer content that ranks

November 17, 2019 By Kyle Douglas

Writing longer content that ranks

There are ethical and unethical ways of gaining backlinks. Creating website links with white hat methods seems like a daunting task. I have seen the power that exact match anchor text link could have on ranking websites, even those that had lower quality content or poor perceived niche authority. How was I going to rank… READ MORE

Writing for the Web Short Course in Melbourne

October 29, 2019 By marketing.com.au

Learn how to write compelling online content Taught by a former Age and Sydney Morning Herald editor and journalist, this fun and practical course covers: how to write short, sharp and snappy sentences creating great headlines and intros structuring articles to make them flow better formatting to improve readability writing for both mobile and desktop… READ MORE

Queensland Business Writers Conference

September 3, 2019 By marketing.com.au

This one-day training event is a great opportunity for people who write content as part of their job to increase their skills and knowledge of best practice. We’re holding the event at the Brisbane Marriott Hotel on Tuesday 3 September 2019. This year, we’ll discuss how to become indispensable in this DIY world. How do… READ MORE

How to Reuse Content (And Save Time and Get More Traffic)

August 21, 2019 By Darlyn Herradura

How to Reuse Content

To stay relevant online, you need to create quality content consistently. But that can prove to be difficult. Creating quality content

Clever Content Optimisation Tactics Necessary to Avoid Common SEO Mistakes

June 6, 2019 By Nick Brown

Content Optimisation Tactics to Avoid SEO Mistakes

The importance of SEO in today’s global market is clear to everyone. For the marketing department, it is arguably the most important aspect of their job. Not only does SEO help search engine logic to more favourably index our web pages, but it also enhances user experience. A long-term marketing strategy can drive traffic towards… READ MORE

Here’s How an eBook Helps Achieve Content Goals

March 28, 2019 By Sohail Rupani

eBooks are the current medium for developing businesses; particularly brand and content development. Content marketing is an incredible way to gain prospective customers by creating content, which is available free of cost to be viewed by masses, and helps establish a relationship between viewers and the business. Audiences are attracted by the content, which should… READ MORE

Content Personalisation and Interactivity as Part of Your Digital Marketing Strategy

March 9, 2019 By Ellan Dineen

Simply creating content is not guaranteed to grab and keep the attention of your readers. Instead, the writer has to create an intangible connection with the audience so they get hooked. One of the best ways to do it is through content personalisation and interactivity. This trend is not only noticeable for blogs but is… READ MORE

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