Here at Marketing.com.au, we believe that before we can commit to New Year’s resolutions and plan for the year ahead, we must take stock of the year that was. In this spirit of reflection, we thought we would take a look at the most popular articles of 2013. So, just in case you missed them,… READ MORE
Making the Most of Your Advertising Spend: Examples of Advertising Budgets
Before we launch into a tirade about advertising budgets (and give you examples thereof), let’s take a step back. What exactly is encapsulated by the term advertising? It differs greatly from marketing. Advertising is far narrower than marketing and should be treated as such. In fact, advertising is just one small part of marketing. If… READ MORE
The Marketing Industry Job Hunt: Recruitment Agencies
So, we all know that the Australian job market has been slow recently. In fact, according to The Australian newspaper, “it is harder for the unemployed to get a job now than at any time since the 2000 slowdown”.¹ This may be due to the fact that “Australia’s unemployment rate climbed to a post-global financial… READ MORE
International Marketing and Market Entry
Are you lucky enough to have conquered the domestic market? Thinking about going global, taking over the world? Before you embark on world domination, have a quick read of our beginners guide to international marketing and market entry. Here at marketing.com.au, we find that a good old pros and cons list can be very helpful… READ MORE