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Writing Compelling Creative Briefs for Better Advertising

September 28, 2020 @ 7:00 pm - 7:30 pm

In this workshop you will learn how to prepare a creative brief that motivates your team to develop advertising that is on target, inspiring and drives business objectives.

We will begin by outlining the key elements of a creative brief and discuss ways in which you can find the best information to complete the Brief – information that is insightful and actionable.

We will discuss what is important and what is secondary. We will discuss the process in which to put the Brief together – who to involve, when.


  • What are the essential elements of a creative brief
  • Where to find the information needed to complete the essential elements
  • How to write those elements in a clear succinct way
  • When to involve others in the process of writing the brief