COVID-19 restrictions have impacted events being held, however, during this time we will continue to share local Australian and international digital events you can attend online. So keep on learning, improving your skills and networking!
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Writing Compelling Creative Briefs for Better Advertising
September 28, 2020 @ 7:00 pm - 7:30 pm
We will begin by outlining the key elements of a creative brief and discuss ways in which you can find the best information to complete the Brief – information that is insightful and actionable.
We will discuss what is important and what is secondary. We will discuss the process in which to put the Brief together – who to involve, when.
- What are the essential elements of a creative brief
- Where to find the information needed to complete the essential elements
- How to write those elements in a clear succinct way
- When to involve others in the process of writing the brief