We understand that the circumstances surrounding COVID-19 are having a huge and resounding impact on the entire Australian community.

One of these impacts is the cancellation of physical events, conferences and meetups.

During this time, we will be sharing digital events locally and internationally that you can attend online from the comfort of your home. This will help you to keep learning, improving your skills and networking.

 

Loading Events

« All Events

Writing Compelling Creative Briefs for Better Advertising

September 28 @ 7:00 pm - 7:30 pm

In this workshop you will learn how to prepare a creative brief that motivates your team to develop advertising that is on target, inspiring and drives business objectives.

We will begin by outlining the key elements of a creative brief and discuss ways in which you can find the best information to complete the Brief – information that is insightful and actionable.

We will discuss what is important and what is secondary. We will discuss the process in which to put the Brief together – who to involve, when.

Takeaways

  • What are the essential elements of a creative brief
  • Where to find the information needed to complete the essential elements
  • How to write those elements in a clear succinct way
  • When to involve others in the process of writing the brief