Marketing news, events and resources
Get up to speed with the Privacy Act 1988 (Cth) and Australian Privacy Principles – and what they mean for you. Privacy compliance today is a non-negotiable for protecting your brand and building customer trust. It’s also your legal obligation. This short course unpacks the Privacy Act 1988 (Cth), the Australian Privacy Principles and the latest privacy law reforms... READ MORE
Want to feel confident with data and analytics? Learn how to decode your marketing data with this accessible, expert-led course. Ready to make data your superpower? This course breaks down the complex world of digital analytics into straightforward strategies you can use to boost performance. From metrics and media attribution to Google Analytics, you’ll explore... READ MORE
AI is changing the way we work - from content and research to planning, strategy and delivery. This course gives you a full, working system that gets results from day one. Key learnings AI Assistants (Custom GPTs, Gems or Agents) that work and sound like you Scalable AI workflows that save time and stay on-brand... READ MORE
Want to make your emails impossible to ignore? Learn how to plan, create and optimise email campaigns that convert. Think email marketing is past its prime? Think again. Email is one of the most effective and profitable digital channels. But only when used strategically. This course will show you how to plan and execute campaigns... READ MORE
Looking to upgrade your digital marketing skill set? Get ready to master the tools, tactics and touchpoints that drive results online. Whether you're a budding marketer, switching careers or looking to stay sharp with the latest insights, this course is your launchpad into digital marketing. You’ll explore all the major digital channels, from email, social... READ MORE
Join us for a dynamic full-day workshop, "AI-Powered Storytelling Masterclass," led by Steve Ballantyne, an industry veteran with over 30 years of storytelling and branding expertise. Designed for marketers, business leaders, and creatives, this workshop will demonstrate how to integrate traditional storytelling methods with generative AI tools to revolutionise your content creation process. This workshop... READ MORE
You can run the best ads, create the smartest content, and generate the most traffic — but if your website isn’t built to convert, you’re leaking customers every single day. In 2026, where attention spans are short and competition is fierce, the smallest website mistakes can have the biggest revenue impact. In this one-hour virtual... READ MORE
Today’s marketers are under pressure to produce high-quality copy at speed. Many have turned to AI tools like ChatGPT for support, only to realise that without a strong foundation in copywriting, it is difficult to judge quality, refine output or achieve meaningful results. This engaging 3 hour workshop bridges that gap. It brings together the... READ MORE
TikTok has completely transformed the way brands reach audiences — but with its fast-moving trends and powerful algorithm, it can be tough to keep up. Many businesses post without a clear strategy, only to see low views, minimal engagement, and wasted effort. In this practical workshop, SMC will teach you how to use TikTok strategically... READ MORE
Join a practical and interactive session which objectively examines the B2B nuances at play globally and in Australia, with helpful comparisons to B2C and reference to relevant marketing theory. Who should attend From entry-level marketers to seasoned B2B practitioners (10 years+), the course caters for all levels, with the opportunity to work individually and within... READ MORE