COVID-19 restrictions have impacted events being held, however, during this time we will continue to share local Australian and international digital events you can attend online. So keep on learning, improving your skills and networking!
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July 2022
DigiMarCon America 2022
DigiMarCon America 2022 Digital Marketing, Media and Advertising Conference will take place July 7th to 8th, 2022, Online; Live and On Demand. It’s the one digital marketing event for marketing professionals in North America you can’t afford to miss! Whether your goal is to reinforce customer loyalty, improve lead generation, increase sales, or drive stronger consumer engagement, DigiMarCon America 2022’s agenda will help attendees enhance their marketing efforts. Sessions will focus on building traffic, expanding brand awareness, improving customer service…
Find out more »DigiMarCon America 2022
DigiMarCon America 2022 Digital Marketing, Media and Advertising Conference will take place July 7th to 8th, 2022, Online; Live and On Demand. It’s the one digital marketing event for marketing professionals in North America you can’t afford to miss! Whether your goal is to reinforce customer loyalty, improve lead generation, increase sales, or drive stronger consumer engagement, DigiMarCon America 2022’s agenda will help attendees enhance their marketing efforts. Sessions will focus on building traffic, expanding brand awareness, improving customer service…
Find out more »MozCon 2022
Join us in Seattle, WA for 3 days of insights and tactical presentations from industry leaders in SEO, search marketing, mobile, conversion optimization, local search, and more. While the world changes around us, SEO doesn't stop — searchers keep on searching, and marketers need to stay sharp to meet their needs. Can't make it in-person but still want to catch all the action live as it's happening? Check out our new Livestream pass to view a live video stream directly…
Find out more »Email Marketing Essentials
Email marketing can generate an astounding $42 for every $1 spent, which is a 4200% ROI. However, it requires its own unique set of content, skill set, and design considerations. Under the pile of emails people receive every day, how can you make your email stand out? Designed for professionals with little to no background in email marketing, in this workshop, you’ll learn how to develop and drive email strategy, best practices and principles for getting users to take action,…
Find out more »Psychology in UX
Understanding how people interact with a product and factors that influence their decision-making process is integral to User Experience Design. This makes psychology a relevant and very helpful background to have for UX Designers. In this class we'll discuss why considering 'how we think' is such an important part of the design process. The class will cover a basic introduction to psychology as a science and we'll deep dive into some areas that are particularly relevant to the design process.…
Find out more »Workshop: Digital Marketing Fundamentals
We’ll dive into the latest online trends before introducing the importance of knowing your brand value and audience. We’ll then dive into the fundamentals of key digital marketing channels and how you might use them. We will use real life examples to give you a better understanding of key channels like, search engine marketing and SEO, social media, email marketing, content and more. Learning outcomes: Get a basic understanding of key digital marketing channels Learn key digital terminology Get a introductory…
Find out more »MarketingProf’s Customer Experience Friday Forum
You care about the people you serve. After all, without your customers, you don't have a successful business. But how do you ensure a great experience for them at every touchpoint along their journey, so they come back? We've got you covered! Sponsored by ActiveCampaign. Register to attend our Customer Experience Friday Forum and you'll get three educational sessions, live Q&A, and resources.
Find out more »Mumbrella 360
Join the industry’s best to learn, network and connect face-to-face again. Mumbrella360 is back as an in-person event on the 20 – 21 July, 2022 at Hilton Hotel in Sydney. The event will welcome over 2000 senior professionals in what is Australia’s largest media and marketing conference. With a not to be missed line-up, Mumbrella360 will provide you with the ideas, insights and inspiration to get on top of your marketing strategy for the year ahead. Whatever you do, do not miss the return of Mumbrella360 in-person. Book your…
Find out more »Psychology & Copywriting: Web Content That Converts
Do you struggle to write web pages, emails, blogs and other digital copy that capture and retain attention? Are you having trouble convincing online visitors and leads to say "Yes!" at the final step? Well, here’s some invigorating news. You don’t need to be a pro copywriter to convert the curious into customers. The key to writing web copy that emotionally connects and sells is understanding psychological triggers - how people think, behave and make choices when they’re reading your…
Find out more »Video Production
86% of businesses use video as a marketing tool as it generates higher engagement rate compared to texts and images. It is thus more essential than before to be equipped with basic video production skills to create succinct and impactful messages that would help distinguish your brand amidst a highly competitive social media landscape. In this workshop, you will explore how to come up with creative video concepts. You’ll then learn the essentials behind video production i.e. pre-production, production, and…
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