We understand that the circumstances surrounding COVID-19 are having a huge and resounding impact on the entire Australian community.
One of these impacts is the cancellation of physical events, conferences and meetups.
During this time, we will be sharing digital events locally and internationally that you can attend online from the comfort of your home. This will help you to keep learning, improving your skills and networking.
Upcoming Events › Content Marketing
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Photoshop is the industry standard photo image editing software for print and digital output. In this hands-on introductory workshop, we will walk through Photoshop's basic capabilities and use tools and techniques to edit images and create visual design mock-ups - no design experience required! This workshop will help students visualise products and designs using Photoshop and learn some basic visual design tips. What we'll cover: Introduction to raster and vector graphics, pixels and resolution Image size and file types for…Find out more »
Learn how to write compelling online copy. Taught by a former Sydney Morning Herald editor and journalist, this fun and practical course covers: – how to write short, sharp and snappy sentences – creating great headlines and intros – formatting to improve readability – using links and subheads properly – search engine optimisation (SEO) tips – improving email newsletters/EDMs – writing for social media – usability and accessibility tips. Only 6 places are available to ensure every participant receives personalised…Find out more »
Enhancing Customer Experience through Omni-Channel Integration, Customer Self Service and Culture Change In an increasingly digital world, the role of the contact centre continues to shift from managing transactions to being the human face of the digital enterprise, and a key component of overall customer experience. Key to achieving this goal will be the utilization of new technologies to improve the efficiency and reduce the administrative burden on staff, while simultaneously giving them the tools to effectively resolve complex customer…Find out more »
Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and ideas catalyzing behaviors. But building a business, product, or service around a point-in-time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behavior, organically generates habitual engagement, and promotes a profitable viral cycle, we must first understand the consumer journey. Takeaways Participants of this workshop will learn: Where and how…Find out more »
In this workshop you will learn how to prepare a creative brief that motivates your team to develop advertising that is on target, inspiring and drives business objectives. We will begin by outlining the key elements of a creative brief and discuss ways in which you can find the best information to complete the Brief – information that is insightful and actionable. We will discuss what is important and what is secondary. We will discuss the process in which to…Find out more »
A FREE online conference covering two days of top-level content and thought leadership discussions looking at the AI & Big Data ecosystem. This virtual conference is for the ambitious enterprise technology professional, seeking to explore the latest innovations, implementations and strategies to drive businesses forward. Consisting of live and on-demand sessions, don’t miss this opportunity to explore this innovative technology and its impact on a range of industries including, manufacturing, transport, supply chain, government, legal sectors and financial services energy, utilities,…Find out more »
Improve your content strategy and copywriting with an award-winning marketer, Christopher Melotti from Melotti Media. Content strategy and copywriting are essential parts of Marketing in today’s business world. It's more important than ever to have the copywriting skills to produce valuable and engaging content across several mediums which is on-brand, cuts through the noise and engages your audience effectively. Participants will gain knowledge through this informative and collaborative session, develop ideas for their own business, share relevant experiences to take…Find out more »