Marketing news, events and resources
The most established public communications event for the Australian public service returns in 2025 with an expanded program, featuring three conferences under one roof. The Public Sector Comms Week 2026 is the premier event for Australian public service professionals specialising in internal communications, external communications, public affairs, digital media, and social media. Designed to foster... READ MORE
Want to make your emails impossible to ignore? Learn how to plan, create and optimise email campaigns that convert. Think email marketing is past its prime? Think again. Email is one of the most effective and profitable digital channels. But only when used strategically. This course will show you how to plan and execute campaigns... READ MORE
Turn customer understanding into business growth. In today's data-rich world, the real competitive edge doesn't come from more information - it comes from the ability to turn data into insights that spark strategy and action. Insights, Strategy, Action! is an immersive, hands-on program that equips marketers, researchers and business leaders with the tools to transform... READ MORE
Join us for a dynamic full-day workshop, "AI-Powered Storytelling Masterclass," led by Steve Ballantyne, an industry veteran with over 30 years of storytelling and branding expertise. Designed for marketers, business leaders, and creatives, this workshop will demonstrate how to integrate traditional storytelling methods with generative AI tools to revolutionise your content creation process. This workshop... READ MORE
Today’s marketers are under pressure to produce high-quality copy at speed. Many have turned to AI tools like ChatGPT for support, only to realise that without a strong foundation in copywriting, it is difficult to judge quality, refine output or achieve meaningful results. This engaging 3 hour workshop bridges that gap. It brings together the... READ MORE