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February 2020

Google Ads Fundamentals Training

February 3 @ 9:00 am - 1:00 pm
Gordon Digital Studio, 2b/643 Wynnum Road
Morningside, QLD 4170 Australia

Google Ads is kind of like skipping the queue at an amusement park. People are most likely already looking for you on search, and Google Ads will get you right to the top of results. Interested? Here’s the catch – for your ads to be effective, you have to show up in front of a relevant audience, at a relevant time. This is where this workshop comes in. Gordon Digital is a Google partner agency and over the years we’ve…

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Customer Journey Mapping

February 12 @ 8:00 am - 5:00 pm
General Assembly Melbourne

Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea­ catalyzing behaviors. But building a business, product, or service around a point­-in-­time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behavior, organically generates habitual engagement, and promotes a profitable viral cycle, we must first understand the consumer journey. This introductory workshop will teach you a multidisciplinary approach to…

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Creating Killer Events With Hype and Marketing Buzz

February 12 @ 6:00 pm - 8:00 pm
General Assembly Melbourne

Creating powerful offline experiences is important to capture the imaginations of your audience. It allows you to amplify your brand, organise your user base, and impact real people in the real world. So how do you create event hype and create an energy-filled event, full of the right people? How do you craft creative marketing strategies to maximize your impact? Hear from our panel of event experts and industry gurus about: What it takes to create an amazing event experience…

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