We understand that the circumstances surrounding COVID-19 are having a huge and resounding impact on the entire Australian community.

One of these impacts is the cancellation of physical events, conferences and meetups.

During this time, we will be sharing digital events locally and internationally that you can attend online from the comfort of your home. This will help you to keep learning, improving your skills and networking.

 

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August 2020

Conversion Optimisation: Reaching Your Full Digital Potential Using Customer Data

August 13 @ 12:30 pm - 4:00 pm
Online

Data is the heartbeat of modern marketing. In its most distilled form data is the voice of your customers. Yet data is rarely used when trying to answer common dilemmas such as how to increase conversion rates, how optimise landing pages or deciding on website redesigns and rebuilds. In today’s interconnected world it is this data, opinions that should be dictating marketing strategy. This Workshop is designed for digital marketers, all-rounders, and e-commerce specialists wanting to learn how to truly understand…

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September 2020

Writing Compelling Creative Briefs for Better Advertising

September 28 @ 7:00 pm - 7:30 pm
Online

In this workshop you will learn how to prepare a creative brief that motivates your team to develop advertising that is on target, inspiring and drives business objectives. We will begin by outlining the key elements of a creative brief and discuss ways in which you can find the best information to complete the Brief – information that is insightful and actionable. We will discuss what is important and what is secondary. We will discuss the process in which to…

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