Marketing news, events and resources
Build practical AI confidence through foundational knowledge, guided experimentation and real-world marketing applications. Learn how to use generative AI responsibly, effectively and creatively within modern marketing workflows. AI is rapidly reshaping the marketing landscape, from strategy and insights to content creation, customer engagement and productivity. This immersive one-day course is designed to help marketers build... READ MORE
Brisbane 2032 will place Queensland in front of a global audience, creating major opportunities and challenges for marketers, brands and communicators. This Australian Marketing Institute event features Brisbane 2032 Chief Marketing Officer Brent Hill in a discussion about positioning Brisbane and Queensland, brand storytelling, reputation and the opportunities organisations should be preparing for now. The... READ MORE
Turn customer understanding into business growth. In today's data-rich world, the real competitive edge doesn't come from more information - it comes from the ability to turn data into insights that spark strategy and action. Insights, Strategy, Action! is an immersive, hands-on program that equips marketers, researchers and business leaders with the tools to transform... READ MORE
The eCommerce Growth Summit brings established ecommerce and retail brands together in Sydney for a full day focused on practical growth strategies. The program explores the channels and systems shaping ecommerce performance, including Meta, Google and TikTok advertising, email and retention marketing, creative, AI and technology stacks. The event is designed for brand-side ecommerce and... READ MORE
Ready to elevate your content game? Learn how to plan, produce and distribute content that drives engagement. These days, creating content is easy. Creating a strategic content plan that drives results? That’s where the real skill lies. This course goes beyond basic content creation to help you develop end-to-end content strategies that align with your... READ MORE
Want to feel confident with data and analytics? Learn how to decode your marketing data with this accessible, expert-led course. Ready to make data your superpower? This course breaks down the complex world of digital analytics into straightforward strategies you can use to boost performance. From metrics and media attribution to Google Analytics, you’ll explore... READ MORE
The Marketing Tech Retreat – An Exclusive Forum With Content By Victorian MarTech Leaders for the Challenges You Face, Coming To You From The Stunning RACV Cape Schanck Resort. Designed for deeper and more meaningful connections, this event is the very opposite of a one-day inner-city conference. With not a single exhibition stand in sight, the Marketing... READ MORE