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Marketing.com.au’s Top 10 Articles in 2021

Marketing.com.au’s Top 10 Articles in 2021

December 5, 2021 By Pamela Alison Meagher

Since our website first launched back in 2011, our team has been committed to providing our marketing readers with regular updates on the latest events, news, and resources relating to marketing and advertising in Australia.

We’ve had articles on time management for marketers, reputation management, email marketing mistakes, hospitality marketing essentials, video marketing, marketing internships, SEO marketing strategies, startup marketing, and that’s just the last few months!

Just in case you missed them, we’ve wrapped up the top ten popular Marketing.com.au articles we had in 2020:

1.    6 Free Marketing Plan Templates

1. 6 Free Marketing Plan Templates

2021 is a new year, why not set your marketing up for business success? A well-crafted marketing plan can be your roadmap to carry out your 2021 marketing goals and convert those cold leads to sales. It can be hard to know where to start when creating your plan, especially when you’ve never created one before. Why not use a professional template to get started? Here’s our collection of marketing plan templates from Small Biz Trends, Smartsheet, and Business.gov.au.

Start drafting your 2022 marketing plan today.

2. Australian Marketing Events and Conferences Calendar

5. Australian Marketing Events and Conferences Calendar

We love keeping marketers up to date with industry exhibitions, talks, webinars, and functions. Each month we collect the best marketing, tech and digital events covering a wide range of topics including, but not exclusively, social media, SEO, copywriting, event planning, and PPC advertising. The Marketing.com.au events calendar is popular, so submit your marketing event for free.

Plan your 2021 marketing events calendar.

3. 7 Practical Strategies to Promote Your Hospitality Business

2. 7 Free Marketing Budget Templates

2020 was particularly challenging for hospitality businesses, there are many marketing strategies and tactics you can implement to help increase awareness and promote a steady flow of sales.

Here are our tips to promote your hospitality business.

4. 7 Free Marketing Budget Templates

Now you have your marketing plan sorted, you need to craft a marketing budget. It’s a financial plan and estimate of the costs involved in your promotional activities for your business and products/services. Unsure where to start? Marketing.com.au is here to help. Here’s our collection of marketing budget templates from Parcus Group, Microsoft, and NAB.

Download all seven free marketing budget templates.

5. The Pros and Cons of Different Advertising Mediums

4. The Pros and Cons of Different Advertising Mediums

The advertising landscape is becoming more crowded with new platforms, mediums, and channels. Though with such a wide range of options, how do you know what advertising medium will work best to meet your goals, reach the right audience, and fit into your marketing budget?

Here’s some popular advertising mediums and the pros and cons of each.

6. 10 Great Examples of Social Media Reputation Management

10 Great Examples of Social Media Reputation Management

Does your business have social media channels? Or do you look after social media channels for a business? Social media can provide some interesting situations. From responding to customer requests to handling criticism. Here are some examples of reputation management on social media and what to do when things get tough.

We’ve collected 10 examples of social media reputation management to learn from.

7. Examples of Advertising Budgets

6. Examples of Advertising Budgets

It’s clear by now that budgets are important to in the marketing world. How does an advertising budget differ from marketing, public relations, or a simple business budget? Advertising budgets only to money spent on paid online, broadcast, and print advertisements. They do not include other elements of the marketing mix like a marketing budget does.

Find out how to develop an advertising budget with ROI.

8. How to Define Your SMART Marketing Objectives

7. How to Define Your SMART Marketing Objectives

Set your 2021 marketing in action by having specific, measurable, achievable, realistic, and timely goals. Before you commission a new Shopify website for your dental practice or register your TikTok handle for your nursing home, first take a step back to determine how these new marketing activities will improve the bottom-line of your business by being a SMART goal.

Develop your SMART marketing goals now.

9. 9 Killer Excel Templates For Marketers

Excel Template Marketers

Generally speaking, us professional marketers are great with words, but not quite so confident with numbers. So, why not take the hassle out of your calculations by using some of the killer Excel templates for marketers below? I know, I know. You’re more at home in Word or PowerPoint, but take it from me, once you start using Excel templates, you won’t look back.

To get you off to a running start, we’ve compiled some amazing Excel templates for marketers. Happy browsing!

10. The Importance and Benefits of Collaborations in Creative Business

7. How to Define Your SMART Marketing Objectives

Does your business need new energy, increased market share, and more innovation? Collaboration mindsets can foster a creative environment which enables innovation from anywhere in your company or industry. Brainstorming, social media collaborations, and diversity in ideation are some ways to implement this in your business.

Find out how to start creative collaborations.

In summary, marketers really love their budgets and planning tools! Are you ready to start marketing in 2022? You now have a framework to set up SMART goals, develop marketing plans, project advertising budgets, engage in professional development, and much more. We love content on business, advertising, and marketing. Share your knowledge and write and submit your article Marketing.com.au.

  • About
  • Latest Posts

Pamela Alison Meagher

Digital Marketing at Digital Marketing Consultant
Pamela, a Certified Practising Marketer, is an award-winning digital marketing strategist. She has delivered results for over 600 local and global products/services; gaining award recognition for content development, website strategy, and innovative digital solutions.

Pamela's industry leadership includes mentoring for the Australian Marketing Institute and Swinburne University. In addition, she has contributed as an SEO Meetup Organiser, Australian Marketing Institute Award Judge, and Australian Web Awards Judge.

Latest posts by Pamela Alison Meagher (see all)

  • Marketing Events – May 2022 - May 1, 2022
  • Marketing Events – April 2022 - March 25, 2022
  • Marketing Events – March 2022 - March 2, 2022

Other Related Marketing.com.au Articles:

  • Online Marketing Events – September 2020
    Online Marketing Events – September 2020
  • Online Marketing Events – November 2020
    Online Marketing Events – November 2020
  • Australian Marketing Conferences and Events – March 2020
    Australian Marketing Conferences and Events – March 2020
  • Australian Marketing Conferences and Events – February 2020
    Australian Marketing Conferences and Events – February 2020
  • Online Marketing Events – October 2020
    Online Marketing Events – October 2020
  • Marketing Events – June 2021
    Marketing Events – June 2021
  • Marketing.com.au’s Top 10 Articles in 2020
    Marketing.com.au’s Top 10 Articles in 2020
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    Marketing Events – August 2021

Filed Under: Advertising, Brand, Content Marketing, General, Latest News, Market Research, Public Relations, SEM, SEO, Social Media, UX, Web Design

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