The pivot to hosting formally in-person events, conferences and meetups to the online environment has been revolutionary. Here are is the Marketing.com.au marketing, advertising and business event collection for August 2020.
The opportunity to attend events locally and from around the world has been a unique opportunity in these times. We’re bringing you some of the best events from around the globe so you can still keep learning, improving your skills and networking!
If you want to plot out your entire 2020 marketing events calendar, head over to our Australian Marketing Conferences and Events Calendar. If there’s an event, conference or webinar we’ve missed submit the event here free.
Getting Started With Google Tag Manager
Google Tag Manager is a free tool allowing you to quickly add ‘tags’ (code snippets) to your website or app for traffic analysis or marketing optimisation. Examples of tags include Google Analytics, AdWords conversions, remarketing / retargeting, Facebook tracking pixels, MailChimp goals, and many many more. Google Tag Manager makes managing and deploying these tags easy, and allows marketers to do so rather than being the sole domain of web developers / IT.
How to Be An Effective Manager
Due to the fast pace of change today, many employees get thrust into managerial positions and immediately face numerous new challenges and responsibilities with little training. Ensuring that valuable individual contributors can adapt quickly into effective managers is critical to the long-term viability of every organization and is a fast track for an individual to pursue a more fulfilling career.
Podcasting Workshop
For thought leaders with a need to amplify their authority and expand their reach, podcasting is quickly becoming one of the best ways to communicate your ideas, your passion, and your unique insights to an engaged audience. In this interactive workshop, we will review all the aspects of launching your podcast. You’ll learn the importance of well-planned launch, as well as the keys to recording a professional sounding episode.
ContentTECH Summit 2020
Marketing has become chaotic and unpredictable. We’re ready to embrace it, and the effective use of content and technology are paramount. Our ContentTECH conference mission is clear: We want to show how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences.
Social Media Monitoring And Analytics: How, What, And Why
Understanding metrics, stats and social analytics is key to creating, monitoring and adjusting social strategy and goals. With this in mind, digital marketers must know what they are looking for, which stats impact their previously set goals and how they can use analytics to fine-tune their content, engage with users and enhance their social presence.
Video Production Fundamentals
In the time constrained 21st century, we are relying less on words and more on images and moving pictures. Videos can communicate in a way print cannot. This course is an introduction into this crucial marketing format. Students will learn about the strengths and weaknesses of video as a communication medium, and also better understand the effectiveness of different video genres.
Conversion Optimisation: Reaching Your Full Digital Potential Using Customer Data
Data is the heartbeat of modern marketing. In its most distilled form data is the voice of your customers. Yet data is rarely used when trying to answer common dilemmas such as how to increase conversion rates, how optimise landing pages or deciding on website redesigns and rebuilds. In today’s interconnected world it is this data, opinions that should be dictating marketing strategy.
Get To Know A CMO Series – Dean Gould
AMI’s Livestream Chats bring together marketers across multiple industries and sectors to foster conversation and spark debate. AMI Livestream Chat events are held live and online, they consist of experts speaking on topics relevant to professionals. These topics can be within the marketing or professional sphere. The Chats are focused on a conversation around the topic, encouraging new perspectives, ideas and conversations.
An Introduction To Major Principles Of ROI In Social Media Marketing
A 90-minute look at the fundamental principles of what creates a return on investment in social media marketing. Social media marketing is today an essential part of a marketer’s strategy for an appropriate marketing mix of channels to develop. No matter the industry type or vertical, there is a need to develop good social media skills and campaign know-how.
World Summit On Artificial Intelligence AI 2020
WSAI 2020 is a content-focused event. Every presentation – be it a poster or an oral one – is carefully vetted by our prestigious scientific committee. They ensure that the topics covered by the program are both informative and relevant. The success of the previous editions proves that when an event is created around high-quality content the attendees get real value out of the two days of the conference.
Hack An SEO Plan In 90 Mins
The success of any website depends on its ability to attract the right audience and convert them into sales and leads. SEO can be the most effective way to do this as it increases the discoverability of your website when your customers really need it. This is a practical, hands-on session in which you will create an SEO plan for your business.
Build Your Website With Squarespace
Are you an entrepreneur, blogger, photographer, designer or small business owner looking to build a beautifully designed website quickly and easily? This class will teach students the basics of the Squarespace platform including selecting templates, editing designs, managing content, and implementing advanced features like e-commerce.
Photoshop Class For Beginners
Photoshop is the industry standard photo image editing software for print and digital output. In this hands-on introductory workshop, we will walk through Photoshop’s basic capabilities and use tools and techniques to edit images and create visual design mock-ups – no design experience required! This workshop will help students visualise products and designs using Photoshop and learn some basic visual design tips.
Where to Next?
If you didn’t find what you were looking for above, head on over to our Australian Marketing Conferences and Events on the Marketing.com.au calendar to see other upcoming events in the next few months.
If you have an event to share with us, all you need to do is submit your Australian advertising and marketing events here.
Pamela Alison Meagher
Pamela's industry leadership includes mentoring for the Australian Marketing Institute and Swinburne University. In addition, she has contributed as an SEO Meetup Organiser, Australian Marketing Institute Award Judge, and Australian Web Awards Judge.
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