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Google Tag Manager is a free tool allowing you to quickly add ‘tags’ (code snippets) to your website or app for traffic analysis or marketing optimisation. Examples of tags include Google Analytics, AdWords conversions, remarketing / retargeting, Facebook tracking pixels, MailChimp goals, and many many more. Google Tag Manager makes managing and deploying these tags easy, and allows marketers to do so rather than being the sole domain of web developers / IT.
This 3-hour class on Google Tag Manager will take you through a step-by-step process for setting up some of the more commonly used Google Analytics tracking tags, as well as one or two others. We’ll look at tags, the triggers that fire them, and the different variables that you can take advantage of for passing data from your website into Google Analytics.
Takeaways
Background to tag management and why you would want to use Google Tag Manager
Differences between Google Tag Manager and Google Analytics tracking codes
Understand the various ways Google Tag Manager can improve your Google Analytics data
Different elements of Google Tag Manager – Tags, Triggers, and Variables
Example tags and configurations
Lots of practical exercises working on a test tag manager container / test website
