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Video Production Fundamentals
August 12, 2020 @ 7:00 pm - 9:30 pm
In the time constrained 21st century, we are relying less on words and more on images and moving pictures. Videos can communicate in a way print cannot. This course is an introduction into this crucial marketing format.
Students will learn about the strengths and weaknesses of video as a communication medium, and also better understand the effectiveness of different video genres. They will be introduced to the entire video production process, from pre-production to post-production. Topics that would be covered include scripting, planning a shoot, production jargon, cinematography, and video editing fundamentals.
By examining various case studies, students will gain an insight into what goes on behind the scenes, the challenges faced during video production, and learn effective problem-solving methods. Students will be able to apply what they’ve learnt through a combination of live demonstrations and hands-on exercises. They will learn how to produce, shoot, and edit simple yet impactful videos using readily available tools such as the mobile phone and basic editing software.
This workshop is a beginner class catered for individuals interested in knowing how to create videos for the purposes of sending a message or increasing awareness of their corporate products and services. It is also useful for those looking to get videos done on bootstrap budgets. Individuals who outsource video production to creative agencies or production houses will also find this workshop useful.