Towards tangible outcomes Times have changed and the PR landscape certainly has changed too. It has long been ‘obligatory’ for all types of companies and organisations to have a social media presence as part of their Marketing or PR strategy. Some companies are better at it than others, boasting sizeable subscriber bases and a busy… READ MORE
Fundamental Workshop || Public Relations with Tactics
The rise of technology means that being able to communicate through writing has become more important than ever for people working in public relations. This workshop on ‘Public Relations with Tactics’ will instruct on creating clear, concise and well written PR and marketing content. It will cover: Targeting audiences Designing persuasive/informative releases Using the pyramid… READ MORE
Taking Control of the Online Narrative: Blogging 101
Blogger outreach is now a mainstay in the life of PR professionals and is increasingly valued as an important area of influence for brands. So, what are the insights of bloggers regarding working with PRs and how can we create a sustainable working relationship for the future? Join us at an exclusive PRIA breakfast to… READ MORE
PRIA Emerging Leader Forum
You are invited to join The PRIA WA as we launch the Emerging Leaders Forum. The first of its kind for PRIA, this one-day event is designed for budding public relations, marketing and communications leaders looking to develop in their workplace by improving their leadership skills, diversifying their communication skills and learning how to take… READ MORE
PRINKS Melbourne at Bond
The next PRINKS Melbourne event will be on Friday 17 July, and we would love to see some new and familiar faces joining us for a drink and a chat, to talk shop (or not) at beautiful Bond Melbourne, just off Flinders Street. Kick off your weekend with a complimentary drink and canapés on arrival,… READ MORE
Great Expectations – What CEO’s want from their PR investment
While few CEO’s directly manage communications, PR is one of the most scrutinised budget lines in Australian businesses. In the age of global brands, the proliferation of media channels and shifting goal posts of modern business communications have elevated PR to a boardroom concern. CEO’s today demand greater transparency, accountability and return on investment on… READ MORE
PRIA Summer Master Class
The Public Relations Institute of Australia (PRIA) is proud to offer this 3 day intensive PRIA Summer Master Class to guide the PR leaders of the future. Why? Gain a competitive edge over others in the industry Learn from industry leaders Become the next industry leader Upgrade your status, and move up in the PR… READ MORE
What is Public Relations?
Today, for your reading pleasure, we are going back to basics. We are going to take an in-depth look at a question that has puzzled people for generations: What is Public Relations? According to all the textbooks, public relations is defined as long-term, deliberate efforts to maintain (and foster) a mutual understanding between a company… READ MORE
Media Connections Kicks Off A Media Madness Membership Drive
Our friends at Media Connections got in touch with a special membership offer they are running this week that we wanted to share with our Marketing.com.au readers. Media Connections is the place where story ideas, media and publicity meet. As a Media Directory, they offer business, PR and marketing companies a channel to submit releases… READ MORE
The Real Cost of Marketing
How much marketing costs, or how much to spend on marketing can be a very tricky question for a lot of companies to their collective head around. It’s kind of like the chicken and the egg scenario. You need to undertake marketing to attract clients but unless you have clients (and therefore a bit of… READ MORE