2017 has already brought some interesting new trends in the area of marketing technology (or MarTech), and this is likely to continue throughout the year. The average marketer has more technology than ever, but it’s up to them to use it effectively. Here’s what marketers are going to need to know moving forward: The War Continues Between… READ MORE
Video is all the rage right now in content marketing. And with a good reason. According to YouTube, mobile video consumption rises by a smashing 100% every single year. When featured in email marking campaign, a video leads to 200-300% increase in click-through rate, and when included on a landing page a video will convert… READ MORE
Simply, explainer videos explain: their specific goal is to create understanding, often in an entertaining and memorable way. These short (60-90 sec) online marketing videos explain your company’s service or product and generally they are found on a company’s home page or a relevant product page. In a visual-centric world, video is a critical piece… READ MORE
Online videos have taken over 2015-2016 and short video applications such as Vine have continued to dominate the video marketing industry as a key element of most brands’ digital strategy. There has been however, an increasing emphasis on quality when it comes to video production so as brands rush to sustain consumer interaction with valuable… READ MORE
Digital video content is revolutionising the way that brands communicate with their audiences – but is it for everyone? Sportsbet Marketing Director Barni Evans discusses how companies leverage video.
Video and content marketing: Gaining and measuring customer mindshare (NSW) | Half Day Forum If you’re not using online video – to create attention, increase engagement, and measure your digital performance – you’re missing out.
Join the IAB on 24 Oct in Melbourne for the IAB Video State of the Industry event, where they will reveal the results from the second Video State of the Industry Survey, in association with Adap.tv. IAB has canvassed the experiences and opinions of leading media and marketing executives in the Australian market to help understand the current market… READ MORE
It is widely accepted that video can work as a strategic marketing and sales tool by improving conversion rates, increasing user engagement and providing an opportunity for user-generated content. At this event we will consider the role of video and how organisations are leveraging the opportunities that video provides. Speakers will discuss how to best… READ MORE
David Jenyns is the complete entrepreneur. He is the founder of Melbourne SEO Services and Melbourne Video Productions and enjoys speaking at various events and workshops. Jenyns presented at Problogger 2014 on how to create a web video strategy for your blog. If you missed it we’ve got a round up of some of the… READ MORE
Whether you’re a budding music artist or someone looking for a little brand recognition, YouTube is a quick and cheap method of getting something out there. However, just because the barrier to entry is low doesn’t mean you’re guaranteed a hit. There are over 48 hours of video being added to YouTube every single hour…. READ MORE