It’s all the rage now and everyone swears by its ability to generate traffic to your brand, but what is social media marketing? The definition is actually pretty straight forward: social media marketing is the use of social media platforms (Instagram, Twitter, Facebook, LinkedIn, Pinterest, Snapchat, etc.) to connect with your audience in order to… READ MORE
Video Strategy Workshop for Marketing and Business Leaders – Melbourne
IDEO STRATEGY WORKSHOP – MELBOURNE EARLY BIRD TICKETS AVAILABLE – LIMITED SEATS The Video Strategy Workshop presents an insightful and revolutionary approach to strategically implementing video in your organisation. Discover a unique framework to increase brand awareness, lead generation and conversion rate using the power of video. You will develop a 12 month video content… READ MORE
VidCon Australia 2019
VidCon’s Industry Track offers unparalleled access to top leading industry experts, digital creators, and media tastemakers. This year’s Industry Track will provide deep, industry-changing insights on how to grow and monetise your business through online video platforms, building sustainable and profitable communities, best practices for using video to sell products and services, and in-depth strategy… READ MORE
Top Tips to Boost Instagram Video Views
Did you know that Instagram and video marketing are the best ways to take your brand visibility to the next level? It will improve your online presence, enhance customer loyalty, and fan following in no time. In today’s competitive business environment, only text-based marketing copy will not do you much good. Even if it does,… READ MORE
How Effective Is Video Content Marketing Really?
Video marketing is not like it used to be. These days, companies are taking it a lot more seriously and so many more are getting on board. Why video, you may ask. Take a browse through the internet and you’ll notice video content pop up at every second click. Besides being an incredibly popular marketing… READ MORE
Are You Prepared for the Biggest Social Media Trends in 2019?
Any social media user will probably know by now that unless you put some content online, either business-wise or for personal reasons – you simply don’t exist. Went on a beautiful holiday? It can’t be true unless you Instagram it. Did you get engaged? It’s not official unless you change your status on Facebook. Exploring… READ MORE
Why the Future of Content Will Be User Created & Controlled
We’ve all heard of user generated content (UGC), a staple of any content marketing strategy. While the power of UGC can’t be refuted, all good things eventually evolve. So what is the natural evolution of UGC? The answer is user created and controlled content, a form of content that has already found its footing amongst… READ MORE
Popular SEO Strategies You Should Be Using in 2018
What Is an SEO Strategy? An SEO strategy is a guideline or plan, usually long term, in which SEO is mapped out in steps to improve organic visibility, by increasing your all-important key phrases and boosting organic search traffic. With the right SEO strategy in place, a business can expect an increase in both users… READ MORE
Will IGTV Change the Face of Video Marketing Forever?
IGTV is here and it’s got players like YouTube, Snapchat and Vimeo shaking in their boots. And rightly so, Instagram has shown us time and time again that it is capable of eating its competition: think Snapchat and Instagram stories. What Is IGTV? IGTV will focus on vertical video content up to 60mins long in… READ MORE
5 Must See Strategies Guaranteed to Boost Your Site’s Traffic
If nobody sees your website, is it really there? It’s an awful feeling to create an incredible internet home for your business and then feel like you’re not attracting the audience you thought you would. While it’s possible you may have a content issue or simply be expecting too much too soon, more than likely… READ MORE