In our seventh year, it’s been a great year of knowledge sharing for Marketing.com.au! Since our website first launched back in 2011, our team have been committed to providing our marketing readers with regular updates on the latest events, news, and resources relating to marketing and advertising in Australia.
This year we’ve had articles on time management for marketers, reputation management, email marketing mistakes, hospitality marketing essentials, video marketing, marketing internships, SEO marketing strategies, startup marketing, and that’s just the last few months!
We’re bringing you the top ten popular Marketing.com.au articles so you can catch up on the year that was 2018!
1. 7 Free Marketing Budget Templates
When planning to do successful marketing, you need to figure out where to put your money and how to spread it out for the best ROI. A marketing budget works hand-in-hand with your other essential marketing tool – your marketing plan. We’ve done the hard work for you and collected seven free marketing budget templates you can put into action for 2019. Here you can find templates from NAB, Microsoft, and Capterra.
Get your hands on all seven free marketing budget templates today.
2. 9 Killer Excel Templates For Marketers
Excel is a powerful marketing tool – if you know what and how to use it. It can be used for budgeting (like in our most popular article), but it can be used for much, much more! We’ve gathered some handy marketing budget Excel templates, marketing research Excel templates, marketing planning Excel templates, and marketing report Excel templates to help get your number crunching off to a great start.
Start making use of these marketing Excel templates now.
3. How to Define Your SMART Marketing Objectives
Set your 2019 marketing in action by having the right goals. We’ve looked at how to set your marketing objectives in a specific, measureable, achievable, realistic, and timely way. You’ll be setting your goals to “increase brand awareness by 50% in the 18-24 year old target market within 18 months” in just in time for New Year’s Eve.
Craft your 2019 SMART goals for your New Year’s resolutions.
4. The Main Advantages and Disadvantages of Outsourcing Services
Outsourcing has been around since the 1970s. Does your marketing make use of it? Will it help streamline business costs, improve business flexibility or risk exposure of confidential information? Make sure you know what you will get out of outsourcing, all the good, bad, and types of outsourcing.
Learn if you can make use of, or avoid, outsourcing in 2019.
5. Making the Most of Your Advertising Spend: Examples of Advertising Budgets
It’s clear by now that budgets are important to marketers. But, how does an advertising budget differ from a offline marketing, public relations or a simple e-marketing budget? And there are many ways to evaluate your budget – competitor, sales percentages, experimental and more. What’s the best way to create an advertising budget?
Start developing your 2019 advertising budget.
6. 6 Free Marketing Plan Templates
Now we’ve sorted your marketing budgets, outsourcing needs, and defined your SMART goals – it’s time to get your marketing plan sorted. A marketing plan is the roadmap to all your strategies to carry out your 2019 marketing goals. We’ve collected templates from Business.gov.au, Thinkbusiness, and Small Biz Trends so you can pick and choose the best bits for your marketing plan.
Get your first draft of your 2019 marketing plan sorted.
7. Where Are Small Businesses Spending Their Marketing Dollar in 2017?
By now you have your own marketing budget sorted, but what are other companies doing? Our spies suggest that businesses spend anywhere between 10-15% of their annual income on their marketing efforts. In house marketing, digital media buys and multimedia are all on the increase.
8. Promo Planning for Pros: Sample Promotional Plan Template
The budget and the marketing plan – in line with your SMART goals – are set. But what about your promotional plan? A promotional plan ensures you have everything to carry out activities giveaways, advertising and events plotted out for the coming year. You’ll be ready to target, set objectives, implement and evaluate in 2019.
Start plotting out your promotion plan today.
9. Getting Your Marketing Mix Just Right
You put price, product, place, and promotion in a bowl and you have your marketing mix just right. But what are the right amounts of each of these variables to put effort and time into? Don’t forget about the secret ingredients of people and processes.
Commence 2019 with the right marketing mix.
10. Australian Marketing Events
We love keeping marketers up to date with exhibitions, talks, and functions right around Australia. Each month we round up the best Australian marketing, tech and digital events covering a wide range of topics including, but not exclusively, social media, SEO, copywriting, and Facebook advertising. The Marketing.com.au events calendar is always popular and we love hearing about the events you’re running, so submit your event too.
To wrap up, marketers really love their budgets and planning tools! Have something interesting to share? We love content on business, advertising, and marketing. Share your knowledge and write and submit your article Marketing.com.au.
Pamela's industry leadership includes mentoring for the Australian Marketing Institute and Swinburne University. In addition, she has contributed as an SEO Meetup Organiser, Australian Marketing Institute Award Judge, and Australian Web Awards Judge.