7 Free Marketing Budget Templates

Updated: 9th December 2018

Do you need to do a marketing budget? Don’t know where to start? Well, we’re here to help. Below you’ll find 7 free marketing budget templates and examples to help get you started.

What is a marketing budget?

A marketing budget, in simple terms, is a financial plan and estimate of the costs involved in carrying out any marketing activities to promote your business and/or product (e.g advertising, website development, marketing staff salaries, PR, events etc.). It is important to make your estimates as realistic and accurate as possible to ensure your marketing budget is effective.

Why do I need one?

Marketing budgets are important for any business, large or small. They are critical when it comes to implementing your marketing plan. They can also help to reduce risks associated with impulse decisions which can prove to not only be costly but ineffective.

How do I create one?

There’s no need to reinvent the wheel, there are quite a few free, simple and easy to use marketing budget templates, samples and plans available online. We decided to share with you 7 free templates that we have come across to help you take that first step and plan for your businesses marketing activities.

You’ll find that most marketing budget templates out there are in Microsoft Excel, which makes them easy to modify and adjust to suit your particular business needs. You might even decide to create your own marketing budget template based on a combination of different elements you like from the examples below.

NAB – Marketing Budget Forecast Template

Microsoft – Marketing Budget Plan Template

Microsoft – Channel Marketing Budget Template

Microsoft – Marketing Budget Plan Template

Parcus Group – Marketing Objectives and Marketing Budget Template

Smart Sheet (BONUS: 12 Free Examples)

Capterra – Simple Marketing Budget Template

Want more info?

We’ve also got a great guide here to free marketing plan templates.

And you should also checkout these 9 Killer Excel Templates for Marketers.

Here are some elements to consider when putting together a marketing budget, a step by step guide to marketing budget plans and some examples of advertising budgets.

Finally, don’t forget Marketing.com.au’s handy tools for marketers.

If you have come across any other free marketing budget templates you have found useful, please share them with us below.

• About
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Calie Salter

Managing Director at Marketing.com.au

Calie is passionate about all things psychology, marketing, web, social and research. She is also the Managing Director and Co-founder of the Melbourne based digital agency Clickify.

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